Connect Xandr (ex. AppNexus) to Looker Studio Automatically

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What is Xandr (ex. AppNexus)?

Xandr (ex. AppNexus) is a leading technology platform that empowers enterprise companies to maximize their digital advertising investments. By offering programmatic buying, selling, and analytics capabilities, Xandr enables businesses to efficiently manage and optimize their ad campaigns, reach desired audiences, and drive better results. Large enterprises benefit from Xandr's powerful tools and insights, which help improve advertising performance and fuel business growth.

What is Looker Studio?

Looker Data Studio is a modern data analytics and business intelligence platform that helps enterprise companies uncover valuable insights from their data. With its flexible, web-based interface, Looker enables users to easily explore, analyze, and visualize data from various sources. By providing a comprehensive view of business performance, Looker empowers decision-makers to make data-driven decisions, identify trends, and uncover hidden opportunities. Large organizations using Looker benefit from its scalability, customization options, and ability to connect with numerous data sources.

Connecting Xandr (ex. AppNexus) to Looker Studio

There are several ways to connect Xandr (ex. AppNexus) to Looker Data Studio, which include the following:

  • Using a native data connector provided by Looker Data Studio, if available, to streamline the connection process.
  • Exporting Xandr (ex. AppNexus) data as a CSV or other file format, then importing the data into Looker Data Studio manually or using an automated process.
  • Utilizing a third-party data connector or integration platform to sync data between Xandr (ex. AppNexus) and Looker Data Studio.
  • Developing custom scripts or APIs to extract data from Xandr (ex. AppNexus), transform and normalize it, and then load it into Looker Data Studio using the appropriate data extraction or load methods.
  • Choosing Improvado as a comprehensive solution that simplifies the process of connecting Xandr (ex. AppNexus) to Looker Data Studio, offering numerous advantages over alternative methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Xandr (ex. AppNexus) to Looker Studio with Improvado

Improvado is a powerful marketing analytics platform designed to help large enterprises connect their marketing data sources, like Xandr (ex. AppNexus), to BI and visualization tools, such as Looker Data Studio. By providing a complete data pipeline, Improvado streamlines the data extraction, transformation, and normalization process, ensuring that your data is accurate, consistent, and ready for analysis.

One of the key advantages of using Improvado to connect Xandr (ex. AppNexus) to Looker Data Studio is its ability to automatically extract a wide range of metrics and dimensions from the data source. This eliminates the need for manual data manipulation and reduces the risk of errors. Additionally, Improvado's platform is highly customizable, offering flexibility to cater to your unique business needs and requirements.

Furthermore, Improvado is built to handle large volumes of data, making it an ideal solution for enterprise-level organizations. With its scalability and robust performance, Improvado ensures that your marketing and sales data remains centralized and easily accessible for analysis within Looker Data Studio.

Summary of connection Xandr (ex. AppNexus) to Looker Studio

In summary, connecting Xandr (ex. AppNexus) and Looker Data Studio can provide numerous benefits for large enterprises, such as improved data-driven decision-making and enhanced advertising performance. Improvado offers a comprehensive solution that simplifies the process of integrating these two platforms, with advantages such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data, Improvado empowers you to harness the full potential of both Xandr (ex. AppNexus) and Looker Data Studio for your organization. To learn more about how Improvado can help you connect Xandr (ex. AppNexus) to Looker Data Studio, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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