How to Connect Xandr (ex. AppNexus) to Looker Studio

Unlock Xandr (ex. AppNexus) insights with Looker Studio analytics

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What is Xandr?

Xandr (ex. AppNexus) is a leading technology platform that empowers enterprise companies to maximize their digital advertising investments. By offering programmatic buying, selling, and analytics capabilities, Xandr enables businesses to efficiently manage and optimize their ad campaigns, reach desired audiences, and drive better results. Large enterprises benefit from Xandr's powerful tools and insights, which help improve advertising performance and fuel business growth.

What is Looker Studio?

Looker Data Studio is a modern data analytics and business intelligence platform that helps enterprise companies uncover valuable insights from their data. With its flexible, web-based interface, Looker enables users to easily explore, analyze, and visualize data from various sources. By providing a comprehensive view of business performance, Looker empowers decision-makers to make data-driven decisions, identify trends, and uncover hidden opportunities. Large organizations using Looker benefit from its scalability, customization options, and ability to connect with numerous data sources.

How to connect Xandr (ex. AppNexus) to Looker Studio?

Linking Xandr (formerly AppNexus) with Looker Studio optimizes your data management by automating workflows and cutting down on tedious manual tasks. Follow these steps for a seamless connection:

  • Establish API credentials and grant necessary data permissions
  • Define data mapping protocols and transformation settings
  • Automate regular data sync schedules
  • Track data accuracy and evaluate performance indicators
  • Design tailored dashboards and insightful reports

By merging these platforms, you unlock real-time analytics, minimize manual intervention, and gain a cohesive view of your data landscape.

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How does Improvado connect Xandr (ex. AppNexus) to Looker Studio?

Improvado removes the headaches of integrating Xandr (formerly AppNexus) with Looker Studio by offering a fully no-code platform that tames every technical detail. Here’s what you get with Improvado:

  • Ready-made connectors that auto-align your data fields
  • Live data syncing with continuous oversight
  • Native tools for shaping data and validating accuracy
  • Top-tier security measures and regulatory adherence
  • Round-the-clock expert support and upkeep

Say goodbye to custom coding, slash your integration timeline from weeks to mere days, and count on consistent, error-free data streams.

What are the benefits of connecting Xandr (ex. AppNexus) and Looker Studio?

Integrating Xandr (formerly AppNexus) with Looker Studio unleashes a new level of data intelligence and streamlines workflows. Key benefits include:

  • Cutting manual reporting efforts by 75%
  • Accelerating insights delivery up to 5 times faster through consolidated data
  • Slashing data prep duration by 90%

Organizations experience tangible results within just 90 days, achieving a 60% decrease in repetitive tasks and over 85% enhancement in collaboration across teams.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.

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