Connect Skai to Looker Studio to Get Analysis-Ready Data

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is Skai?

Skai is a leading marketing intelligence platform that helps enterprises optimize their marketing performance, understand campaign insights, and make data-driven decisions. By leveraging advanced analytics and machine learning capabilities, Skai provides actionable insights into campaign performance, allowing businesses to maximize ROI and drive growth. The platform offers a comprehensive suite of tools, including keyword analysis, bid optimization, and budget management, making it an essential component for enterprise marketing teams.

What is Looker Studio?

Looker Data Studio is a modern, web-based business intelligence (BI) and data visualization platform that enables organizations to explore, analyze, and share real-time business data. With its user-friendly interface and powerful data modeling capabilities, Looker Data Studio simplifies complex data analysis, allowing users to create custom reports, dashboards, and visualizations with ease. Designed for enterprise scalability, Looker Data Studio offers robust features, such as data governance, security, and integration capabilities, making it an ideal choice for large organizations looking to transform their data into actionable insights.

Connecting Skai to Looker Studio

Connecting Skai to Looker Data Studio can be achieved in several ways:

  • Utilizing Skai's API: Skai offers a robust API that allows you to extract your marketing data and import it into Looker Data Studio. This method requires some development effort and knowledge of API calls.
  • Using a pre-built connector: Some third-party data connector platforms offer pre-built connectors for Skai and Looker Data Studio. These platforms simplify the integration process, allowing you to easily sync your Skai data with Looker Data Studio. However, these connectors may not support all data types or may require additional configuration.
  • Building a custom integration: If you have specific requirements that aren't met by existing connectors, you may choose to build a custom integration between Skai and Looker Data Studio. This approach requires significant development effort and knowledge of both platforms.
  • Using Improvado: For a more efficient and streamlined solution, Improvado offers a comprehensive data pipeline that can easily connect Skai to Looker Data Studio. This eliminates the need for complex API calls and custom development, simplifying the data extraction and load process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Skai to Looker Studio with Improvado

Improvado stands out as the ideal solution for connecting Skai to Looker Data Studio due to its comprehensive data pipeline, which covers data extraction, transformation, normalization, and visualization. With Improvado, you can save time and resources by automating the data extraction process, allowing your team to focus on analyzing and acting on insights.

Improvado offers a wide range of metrics and dimensions that can be automatically extracted from Skai, ensuring that you have access to all the data you need to make informed decisions. Additionally, Improvado's platform is designed for scalability, making it a perfect fit for large enterprises that require the ability to process large volumes of data.

The platform's customization options, high-quality customer support, and ability to centralize marketing and sales data make it the best choice for organizations looking to connect Skai to Looker Data Studio.

Summary of connection Skai to Looker Studio

In summary, connecting Skai to Looker Data Studio can be achieved through various methods, but Improvado stands out as the top choice due to its comprehensive data pipeline, scalability, customization options, and high-quality customer support. With Improvado, you can efficiently process large volumes of data, centralize marketing and sales data, and extract the insights you need to drive your business forward. To learn more about how Improvado can enhance your data integration and visualization capabilities, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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