Connect Google Analytics to Looker Studio with Zero API Maintenance

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What is Google Analytics?

Google Analytics is a powerful web analytics tool that helps enterprise companies track and analyze their website traffic. With its comprehensive reporting features, businesses can gain valuable insights into user behavior, demographics, and conversion rates. This data enables them to optimize their marketing strategies and make data-driven decisions to improve overall performance.

What is Looker Studio?

Looker Data Studio is a modern business intelligence (BI) and data visualization platform that provides enterprise companies with a robust and customizable solution for exploring and analyzing data. With its powerful data modeling capabilities, businesses can create interactive dashboards and reports to gain deeper insights into their data, make informed decisions, and drive growth.

Connecting Google Analytics to Looker Studio

Connecting Google Analytics to Looker Data Studio can be accomplished in several ways:

  • Using the native Google Analytics integration within Looker Data Studio to directly connect to your Google Analytics account.
  • Exporting Google Analytics data as a CSV file and importing it into Looker Data Studio for further analysis.
  • Utilizing a third-party data connector for Looker Data Studio Google Analytics integration, which can streamline the data import process and provide additional customization options.
  • Building an API connection between Google Analytics and Looker Data Studio, which requires technical expertise but offers more flexibility in terms of data extraction and transformation.
  • Using an advanced marketing analytics platform like Improvado to seamlessly extract, transform, and load data from Google Analytics to Looker Data Studio, eliminating the need for manual data import and providing a more scalable and efficient solution.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Google Analytics to Looker Studio with Improvado

Improvado is the best solution to connect Google Analytics to Looker Data Studio due to its comprehensive data pipeline capabilities. By automating the process of extracting data from Google Analytics and transforming it into a compatible format for Looker Data Studio, Improvado reduces the time and effort required for data preparation. The platform offers a wide range of metrics and dimensions that can be automatically extracted from Google Analytics, ensuring that you have access to the most relevant data for your analysis.

Moreover, Improvado's platform is highly customizable, allowing you to tailor the data extraction and transformation process according to your specific needs. This level of customization ensures that your Looker Data Studio dashboards and reports accurately reflect your business goals and objectives. Additionally, Improvado provides exceptional customer support, ensuring that any issues or questions are promptly addressed by their team of experts.

Summary of connection Google Analytics to Looker Studio

In summary, connecting Google Analytics and Looker Data Studio provides enterprise companies with a powerful combination of web analytics and data visualization capabilities. By using Improvado to integrate these two platforms, businesses can benefit from a scalable, customizable, and efficient solution that enables them to centralize their marketing and sales data, process large volumes of data, and create insightful dashboards and reports. To learn more about how Improvado can help your organization unlock the full potential of Google Analytics and Looker Data Studio, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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