Connect Google Analytics to Sisense Automatically

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What is Google Analytics?

Google Analytics is a powerful web analytics tool used by enterprise companies to gain insights into their website visitor behavior, traffic sources, and user engagement. By tracking and analyzing data, businesses can make informed decisions for optimizing their marketing strategies, improving the user experience, and increasing conversions. Google Analytics provides a wide range of metrics and dimensions to help enterprises understand their audience, measure the effectiveness of their marketing efforts, and identify areas for growth.

What is Sisense?

Sisense is a leading business intelligence (BI) and data visualization platform designed for enterprise companies. It enables organizations to analyze and visualize complex data sets from multiple sources, making it easier to identify trends, patterns, and insights. Sisense offers a user-friendly interface, customizable dashboards, and advanced analytics features, allowing businesses to make data-driven decisions and drive growth. By connecting various data sources to Sisense, enterprises can benefit from a unified view of their data, empowering them to make more informed decisions and optimize their operations.

Connecting Google Analytics to Sisense

Connecting Google Analytics to Sisense can be achieved in several ways:

  • Using the Sisense data connector for Google Analytics: This built-in connector allows users to easily import data from Google Analytics to Sisense, enabling them to visualize and analyze their marketing data in a unified platform.
  • Exporting Google Analytics data as a CSV file: Users can export specific reports from Google Analytics and then import the data into Sisense. This method requires manual data manipulation and may not be suitable for ongoing data synchronization.
  • Utilizing a third-party integration tool: Several data integration platforms offer connectors for Google Analytics and Sisense, facilitating seamless data transfer between the two platforms. However, these tools often come with additional costs and may not provide the level of customization and support that larger enterprises require.
  • Choosing Improvado for data extraction and load: By leveraging Improvado's advanced data extraction capabilities, enterprises can easily sync Google Analytics data with Sisense, ensuring accurate and up-to-date information is always available for analysis.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Analytics to Sisense with Improvado

Improvado is the ideal solution for connecting Google Analytics to Sisense, offering numerous benefits for enterprise companies. With Improvado, businesses can access a wide range of metrics and dimensions directly from Google Analytics, providing comprehensive data for analysis. This level of granularity allows for more in-depth insights and better decision-making.

Additionally, Improvado's platform is highly scalable and customizable, making it suitable for large enterprises that need to process vast volumes of data. By centralizing marketing and sales data, organizations can gain a unified view of their operations and identify areas for improvement. Furthermore, Improvado prides itself on its high-quality customer support, ensuring that clients receive the assistance they need when integrating and using the platform.

Summary of connection Google Analytics to Sisense

In summary, connecting Google Analytics and Sisense provides enterprise companies with the ability to visualize and analyze their marketing data in a comprehensive and user-friendly platform. By choosing Improvado as their data integration solution, businesses can take advantage of its scalability, customization, high-quality customer support, and ability to process large volumes of data. With a centralized view of their marketing and sales data, companies can make data-driven decisions and optimize their operations. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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