Visualize Google Analytics in Excel Power Query -- explore now

Analyze All Your Marketing Metrics from Google Analytics in Excel Power Query

Improvado is an ETL platform that extracts data from Google Analytics, transforms it, and seamlessly loads the results to Excel Power Query. Speed up your decision-making processes and quickly implement optimizations without wasting time crunching the data.

Quickly extract your marketing data from Google Analytics with just a few clicks;
Combine data from multiple sources. There are 200+ connectors to empower your marketing team;
Load data from Google Analytics directly to your data warehouses in minutes. Just connect the two to start building data pipelines faster;
Visualize enterprise-scale data warehouses with Excel Power Query. Gain deeper insights into your marketing data with Improvado;
Our support team is always available to help you along the way. We also have helpful tutorials and templates to assist you.

Transform your data without SQL

Use Improvado’s data transformation tool to perform both simple and complex data transformations to fit your business needs.

Simply connect data warehouse to Improvado and start building data pipelines faster, without any code. Anyone who knows Excel can build scalable data pipelines in data warehouse.

Display active ad creatives on your dashboard

Control what creatives are being run or monitor them on your dashboard. Streaming active creatives directly to your database presents many opportunities to increase your marketing efficacy.

Automate cross-channel data normalization

Every platform uses different words to describe its metrics. What one platform calls “impressions” another calls “imps” and another calls “views.” This is a major hassle for marketers who want to combine and analyze the data they’ve gathered from multiple platforms. Instead of diving into analytics, they waste 90% of their time just preparing the data for analysis, resulting in hours of productive time lost.

With Improvado, you get analysis-ready data with unified naming across all platforms. You always have access to the raw data and unified reports should you need them. This flexibility allows you to get answers faster and uncover more valuable insights.

More than software

You are not only getting access to the most advanced and innovative marketer-focused reporting software but also unparalleled customer experience, including:

‍Reliable support – We typically fulfill requests within 24 hours.‍
An easy-to-use solution – Our software is suitable for all experience levels.‍
Inexhaustible dashboard choices – Create practically any kind of digital marketing dashboard you want.‍
Custom problem-solving – We’ll help you push your data to any unsupported visualization platform.

500+ connectors for every data source

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise. Improvado provides a link to more than 500 data sources and connects them with just a few clicks.

Transform your data without SQL skills

Improvado’s approach offers data consolidation on the fly. Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Load data to any Warehouse

Connect multiple data sources and analyze them as if they were a single virtual database. You can use Improvado Smart Data Warehouse or connect your own Google BigQuery, Amazon S3, Amazon Redshift, etc.

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models, populate the enterprise data warehouse, manage your processes, or use it together with the Improvado Mapping Tool.

Automatically Connect Data From Google Analytics to Excel Power Query

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Fully Managed Data Pipelines For Marketing Teams

Google Universal Analytics

Google Analytics (GA) is a free web analytics service. The application is great as it provides statistics and several basic analytical tools for marketing and search engine optimization (SEO) purposes. Google Analytics allows website owners to thoroughly analyze their visitors, with the main objective of interpreting and optimizing their website’s performance. The data offered by Google Analytics is designed particularly for marketing and webmasters. This data helps them gauge the quality of traffic they receive and the effectiveness and efficiency of their marketing efforts. Google Analytics inserts several lines of code in your website’s code for this purpose. You do not have to install any hardware or software in order to install it as the application is cloud based. Some of the features of GA are data visualization tools, custom reports, and integration with many other Google products, like Public Data Explorer and AdWords.

Excel Power Query

Power Query is a great Excel add-in that you can use for data discovery, combining data coming from multiple sources and reshaping your Ads data. It is an add-in that was introduced in MS Excel 2013 by Microsoft. When you get your data from a file, an external data source, or a data dump/import it comes into MS Excel in a messy and unworkable format. Excel Power Query is a great way to access, clean and transform all that messy data and then display it in a way that MS Excel prefers and can work with. Power Query also allows you to search and discover valuable data across the enterprise or from several public data sources that are available online and from a variety of other data sources.

500+ Connectors for Every Data Source

We prepare data from all your sources, load it to your data analytics tool, and then structure it to create a clear set of spreadsheets so you can focus on building value.
We design spreadsheets to store data and set up values by data type so there are no mistakes in the process of loading your data. We take care of everything.
We solve sophisticated issues. An ETL tool extracts the data from the source during the data transfer process, but unexpected events may occur. For example, data from the Google Analytics Ads API may not always be “flat” — some of the objects may actually be lists. In cases like this, we’ll create additional tables to capture the unpredictable cardinality in each record. This is just one of more than 100 such problems we can automatically solve for you.

Transform your Data without SQL skills

Quickly and easily integrate your marketing data from Google Analytics, together with analytics data, with your favorite BI or database.
We help connect accounts so your data can cross-pollinate. This is great for your data as it provides richer reporting and allows you to be a smarter marketer!
Real-time data. Always.

Load Data to Any Warehouse

Combine data from multiple sources with Improvado's Excel Power Query connector, then synchronize the formats and data types.
Using our effortless drag-and-drop interface, prepare your data for creating interactive dashboards and insightful real-time reports—no SQL knowledge required!

Analyze Data in Real-Time

Automatically keep your data up to by loading new data.
We handle all tasks surrounding data renewal. You can decrease the time required for report generation by up to 90%.

Supercharge your marketing team with real-time reports

Focus exclusively on data analysis, not data crunching.
Eliminate 90% of manual work with automated reporting. No more tedious manual work, errors or discrepancies.
Convenient analysis of key indicators from multiple datasources in a single report. Take your analytics to the next level with Improvado. Everything related to the analysis of key business indicators (CPC,CPO, ROI, DR, LTV and others) is conveniently, accurately and transparently collected in one place. Everything is within your control thanks to a 100% complete analysis, so you always know where, when and what to do.
Set up your data extraction and transformation in your data warehouse with the Improvado API, then visualize that data with your favorite BI tools (such as Power BI, Google Data Studio, Tableau, etc.)