Connect CallTrackingMetrics to Excel Power Query to Make Data-Driven Decisions

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What is CallTrackingMetrics?

CallTrackingMetrics is a powerful marketing analytics tool that allows enterprise companies to track and analyze phone call data. By providing real-time insights into advertising campaigns, customer service interactions, and sales calls, CallTrackingMetrics enables businesses to optimize their marketing efforts and improve customer experiences. This data-driven approach helps large enterprises make informed decisions, allocate resources more effectively, and ultimately drive revenue growth.

What is Excel Power Query?

Excel Power Query is an advanced data manipulation tool integrated into Microsoft Excel. It allows users to clean, transform, and aggregate data from multiple sources, making it easier for enterprise companies to analyze and visualize complex datasets. With Excel Power Query, businesses can streamline their data analysis workflows, uncover valuable insights, and make data-driven decisions to propel their organizations forward.

Connecting CallTrackingMetrics to Excel Power Query

Connecting CallTrackingMetrics to Excel Power Query can be done in several ways:

  • Export data from CallTrackingMetrics as a CSV or Excel file, then import it into Excel Power Query for further analysis.
  • Use a third-party tool, such as a data connector for Excel Power Query CallTrackingMetrics, to automate the data import process.
  • Utilize Excel Power Query's built-in features to connect to CallTrackingMetrics directly. This approach requires some technical knowledge and may involve writing custom scripts to fetch and parse data from the CallTrackingMetrics API.
  • Instead of manually connecting the two platforms, consider using an advanced marketing analytics platform like Improvado. It offers a seamless way to extract data from CallTrackingMetrics and load it into Excel Power Query. This approach ensures that your data is always up-to-date and ready for analysis.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Senior Media Analyst
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Connecting CallTrackingMetrics to Excel Power Query with Improvado

Improvado is the best solution for connecting CallTrackingMetrics to Excel Power Query for several reasons. First, it simplifies the entire data pipeline process, from data extraction and transformation to normalization and visualization. This means you can easily access all the metrics and dimensions you need from CallTrackingMetrics without any manual intervention. Improvado's data dictionary offers a comprehensive list of available report types to help you make the most of your CallTrackingMetrics data.

Second, Improvado is built for large enterprises, ensuring that it can handle large volumes of data and scale with your organization. It also offers customization options, allowing you to tailor the platform to your unique needs. Moreover, Improvado's high-quality customer support ensures that you always have a helping hand when you need it.

Summary of connection CallTrackingMetrics to Excel Power Query

In summary, connecting CallTrackingMetrics to Excel Power Query can be a challenging process, but using Improvado as your marketing analytics platform makes it much simpler. Improvado offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data, you can uncover valuable insights and drive your enterprise's success. To learn more about how Improvado can help you connect CallTrackingMetrics and Excel Power Query, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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