How to Connect Adobe Advertising Cloud to Excel Power Query

Adobe Advertising Cloud is a comprehensive advertising management platform designed for large enterprises. It provides a unified solution for planning, buying, and managing advertising campaigns across various digital channels. Enterprise companies benefit from using Adobe Advertising Cloud as it increases efficiency, optimizes ad spend, and delivers personalized customer experiences at scale.

Excel Power Query is a powerful data transformation and analysis tool used by enterprises to gain valuable insights from their data. It enables users to easily connect, combine, and refine data sources to create customized reports and dashboards. Enterprise companies benefit from using Excel Power Query as it simplifies data preparation, streamlines data analysis, and enhances collaboration among team members.

Linking Adobe Advertising Cloud with Excel Power Query enhances your data management by automating extraction and reducing manual interventions. To establish this connection efficiently, consider the following steps:

• Implement API credentials and define access controls
• Design data schema alignment and apply transformation logic
• Automate recurring data refresh schedules
• Track data accuracy and evaluate performance indicators
• Develop tailored visualizations and reporting templates

By connecting these systems, you gain immediate analytical capabilities, streamline operational tasks, and consolidate insights for a comprehensive view across your marketing ecosystem.

Improvado offers a streamlined, code-free bridge between Adobe Advertising Cloud and Excel Power Query, absorbing all the technical intricacies behind the scenes. Here’s how it empowers your team:

• Ready-to-use connectors that auto-align fields and schemas
• Continuous data updates with proactive health checks
• Integrated routines for data normalization and validation
• Robust security measures meeting enterprise compliance standards
• Around-the-clock monitoring, troubleshooting, and upkeep

Bypassing the need for bespoke engineering, Improvado shrinks deployment from several weeks to just days while delivering consistent, accurate data transfers.

Integrating Adobe Advertising Cloud with Excel Power Query delivers significant enhancements in efficiency and data management. Key advantages include:

• Manual reporting efforts decrease by 75%
• Insights are generated up to five times more rapidly due to consolidated data sources
• Time spent on data cleansing and organization drops by 90%

Organizations experience tangible improvements within a quarter, marked by a 99% reduction in data inconsistencies and query performance accelerating between 1.5 to 5 times faster.