Connect YouTube to Excel Power Query to Streamline Marketing Analytics

Optimize data flows with intuitive automation from Improvado.

Book a call

What is YouTube?

YouTube is a popular video-sharing platform that enables users to upload, share, and view videos. Enterprise companies benefit from using YouTube by leveraging its vast global audience for marketing and advertising campaigns, promoting brand awareness, and engaging with customers through video content. YouTube also provides valuable data and insights to help businesses optimize their marketing strategies and measure performance.

What is Excel Power Query?

Excel Power Query is a powerful data transformation and analysis tool within Microsoft Excel, which allows users to connect, combine, and refine data from various sources. Enterprise companies benefit from using Excel Power Query by streamlining data management processes, automating data transformations, and enhancing data visualization capabilities. It enables users to create custom reports and dashboards, making it easier to analyze data and make data-driven decisions.

Connecting YouTube to Excel Power Query

Connecting YouTube to Excel Power Query can be achieved through the following steps:

  • First, access the YouTube Analytics API to extract data from YouTube. This will require setting up API credentials and obtaining an API key.
  • With the API key in hand, use Excel Power Query to connect to the YouTube API by navigating to Data > Get Data > From Other Sources > From Web.
  • Input the YouTube Analytics API endpoint URL, along with your API key, into the Web Connector dialogue box.
  • Once connected, you can access various YouTube metrics and dimensions, allowing you to customize the data import and extract the information most relevant to your analysis.
  • After importing the data, use Excel Power Query’s built-in tools to transform and normalize the data, preparing it for analysis and visualization in Excel.
  • Create custom reports and dashboards in Excel to visualize YouTube data and gain valuable insights into your marketing campaigns and audience engagement.
  • An alternative to the manual process of connecting YouTube to Excel Power Query is using Improvado, a powerful and scalable solution that automates data extraction, transformation, and visualization. Improvado provides a data connector for Excel Power Query YouTube, making it easy to connect, sync, and visualize your YouTube data in Excel Power Query.

Request a quote, and we'll
follow up with you shortly

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting YouTube to Excel Power Query with Improvado

Improvado is the best solution for connecting YouTube to Excel Power Query due to its ease of use, scalability, and customization capabilities. With Improvado, you no longer need to worry about managing API keys and manually connecting data sources. Instead, the platform provides a seamless integration between YouTube and Excel Power Query, automatically extracting the metrics and dimensions you need for your analysis. Furthermore, Improvado is built to handle large volumes of data, ensuring your reports and dashboards remain accurate and up-to-date, even as your business grows. Finally, Improvado's exceptional customer support team is always available to assist you with any questions or issues that may arise during the integration process.

Summary of connection YouTube to Excel Power Query

In summary, connecting YouTube and Excel Power Query opens up new opportunities for marketing and analytics professionals to analyze and visualize their YouTube data. Improvado offers an exceptional solution that streamlines this process, providing scalability, customization, high-quality customer support, and the ability to process large volumes of data. With Improvado, companies can centralize their marketing and sales data, making it easier for decision-makers to gain valuable insights and drive business growth. To learn more about how Improvado can help you connect YouTube to Excel Power Query, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

Do more with
YouTube Organic

Do more with
Excel Power Query

Take your marketing reporting to new heights