Connect YouTube to Looker with Zero API Maintenance

Empower your marketing analytics with automated data connections using Improvado.

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What is YouTube?

YouTube is the world's largest video-sharing platform, allowing users to upload, view, and share videos. For enterprise companies, YouTube offers a powerful marketing tool by enabling them to reach a vast audience, promote their brand, and drive website traffic. By utilizing YouTube's advanced targeting options, businesses can optimize their advertising efforts, ensuring that their content reaches their target market.

What is Looker?

Looker is a leading business intelligence platform designed to help large enterprise companies analyze, visualize, and share data insights. By connecting various data sources, Looker enables organizations to gain a comprehensive view of their business performance, identify trends, and make data-driven decisions. With its powerful data modeling capabilities, Looker allows users to create customized, interactive dashboards and reports, ultimately transforming raw data into actionable insights.

Connecting YouTube to Looker

To connect YouTube to Looker, follow the steps below:

  • First, export the necessary YouTube data by using the YouTube API. This allows you to extract data on various metrics such as views, watch time, and audience demographics.
  • Next, store the extracted data in a structured format, such as a CSV file or database.
  • Now, configure Looker to connect to your data source. This typically involves specifying the data source's connection details, such as the hostname, port, and authentication credentials.
  • Once connected, create a Looker data model that defines the relationships between the YouTube data elements. This will allow you to customize the way data is presented in your Looker reports and dashboards.
  • Finally, use Looker's built-in visualization tools to create customized reports and dashboards that provide insights into your YouTube data.
  • Alternatively, instead of going through the manual process, you can use Improvado to automatically extract and load data from YouTube to Looker, streamlining and simplifying the entire process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting YouTube to Looker with Improvado

Improvado is the best solution for connecting YouTube to Looker because it offers a seamless, user-friendly experience. With Improvado's advanced marketing analytics platform, you can eliminate the need for manual data extraction, transformation, and normalization. The platform automatically extracts metrics and dimensions from YouTube, processes the data, and loads it into Looker, allowing you to focus on analyzing and visualizing your data.

Furthermore, Improvado is built for scalability, making it an ideal choice for large enterprises with vast amounts of data. The platform is highly customizable, enabling you to tailor the data extraction and transformation process to your specific needs. Improvado's dedicated customer support team is always available to assist you, ensuring a smooth and efficient data integration process.

Summary of connection YouTube to Looker

In summary, connecting YouTube and Looker using Improvado is an efficient, scalable, and customizable solution for large enterprises looking to centralize their marketing and sales data. By automating the data extraction, transformation, and normalization process, Improvado allows organizations to focus on analyzing and visualizing their YouTube data. With its robust customer support, ability to process large volumes of data, and ease of use, Improvado is the ideal choice for connecting YouTube to Looker. Book a call with an expert to learn more about how Improvado can help your organization leverage the power of YouTube and Looker.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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