Connect Amazon Ads to Excel Power Query Automatically

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What is Amazon Ads?

Amazon Ads is a powerful advertising platform that enables large enterprises to reach their target audience effectively. By leveraging Amazon's extensive network and advanced targeting capabilities, businesses can drive brand awareness, increase sales, and gain valuable insights into consumer behavior. Utilizing Amazon Ads allows companies to promote their products and services across various channels, such as display ads, sponsored products, and video ads, ultimately enhancing their overall marketing strategies.

What is Excel Power Query?

Excel Power Query is a data transformation and analysis tool that lets enterprise companies easily connect, combine, and refine data from various sources. With its user-friendly interface, Excel Power Query simplifies the process of importing, shaping, and cleaning data, making it easier for businesses to make data-driven decisions. The tool enables users to create custom data models, automate data refreshes, and generate insightful reports and visualizations. Excel Power Query is a valuable addition to any enterprise's analytics toolkit, helping them gain a competitive edge in today's data-driven business environment.

Connecting Amazon Ads to Excel Power Query

To connect Amazon Ads to Excel Power Query, follow these steps:

  • Log in to your Amazon Ads account and navigate to the Reports section.
  • Select the desired report type, date range, and metrics for your analysis.
  • Download the report in a CSV or TSV format.
  • Open Excel Power Query and click on the "Get Data" option.
  • Choose "From File" and select the CSV or TSV file you downloaded from Amazon Ads.
  • Click "Load" to import the data into Excel Power Query.
  • Use Excel Power Query's transformation tools to clean, shape, and analyze your Amazon Ads data.
  • Create custom reports, charts, and visualizations to gain actionable insights from your Amazon Ads data.
  • Alternatively, use Improvado's data extraction and load solution to automate the process of connecting Amazon Ads to Excel Power Query, saving time and reducing errors.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon Ads to Excel Power Query with Improvado

Improvado is the best solution for connecting Amazon Ads to Excel Power Query because it simplifies and automates the entire data integration process. With Improvado, you can easily extract, transform, and load data from Amazon Ads and other marketing platforms without any manual intervention. The platform supports a wide range of metrics and dimensions that can be automatically extracted from Amazon Ads and other sources. This enables businesses to centralize their marketing data and gain a unified view of their performance across multiple channels.

By using Improvado, enterprises can easily scale their data integration processes, handle large volumes of data, and customize their data pipelines according to their specific needs. Improvado's high-quality customer support ensures that businesses have the assistance they need to make the most out of the platform. Overall, Improvado is the ideal solution for large enterprises looking to streamline their marketing analytics and gain valuable insights from their Amazon Ads data.

Summary of connection Amazon Ads to Excel Power Query

In summary, connecting Amazon Ads to Excel Power Query allows enterprises to efficiently import, analyze, and visualize their marketing data, leading to better decision-making and improved performance. By using Improvado's advanced data integration solution, businesses can benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado enables companies to centralize their marketing and sales data, making it easier to gain actionable insights and drive growth. To learn more about how Improvado can help you connect Amazon Ads to Excel Power Query, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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