Connect Amazon Ads to Tableau to Streamline Marketing Analytics

Accelerate data connection between marketing platforms with Improvado.

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What is Amazon Ads?

Amazon Ads is a powerful advertising platform that allows enterprise companies to reach a vast audience by placing highly targeted ads on Amazon's website and its partner sites. Enterprise companies benefit from using Amazon Ads as it helps them drive sales, increase brand visibility, and gain valuable insights on customer behavior. With various ad formats, such as Sponsored Products, Sponsored Brands, and Sponsored Display, businesses can create customized campaigns to reach their target audience effectively.

What is Tableau?

Tableau is a leading data visualization and business intelligence (BI) tool used by enterprise companies to analyze and visualize large datasets. With its intuitive drag-and-drop interface, Tableau enables users to create interactive and shareable dashboards, empowering them to make data-driven decisions. Enterprise companies benefit from using Tableau as it helps them uncover hidden insights, identify trends, and monitor key performance indicators (KPIs) in real-time. Tableau's ability to connect to various data sources and its extensive range of visualization options make it an ideal choice for businesses looking to gain a competitive edge through data analysis.

Connecting Amazon Ads to Tableau

There are multiple ways to connect Amazon Ads to Tableau:

  • Manually export data from Amazon Ads as a CSV file and import it into Tableau. This method is time-consuming and requires manual updates to keep the data current.
  • Use Amazon Ads API to extract data and load it into Tableau. This method requires programming skills and can be complex to set up and maintain.
  • Utilize a third-party data connector for Tableau Amazon Ads to automate the data import process. These connectors often require a subscription fee and may have limitations in terms of data volume and customization options.
  • Consider using an advanced marketing analytics platform like Improvado to streamline the entire data pipeline, from data extraction and transformation to data visualization. Improvado automates the process of connecting Amazon Ads to Tableau, ensuring timely and accurate data synchronization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon Ads to Tableau with Improvado

Improvado is the best solution to connect Amazon Ads to Tableau for several reasons:

  • It offers a seamless integration between Amazon Ads and Tableau, eliminating the need for manual data exports or complex API setups.
  • Improvado provides a comprehensive data dictionary that includes all relevant metrics and dimensions, ensuring that you have all the data you need for analysis.
  • Improvado's platform is highly customizable, allowing you to tailor the data transformation process to suit your unique business requirements.
  • Improvado is built to handle large volumes of data, making it an ideal solution for enterprise companies.
  • With Improvado's exceptional customer support, you can rely on their team of experts to assist you with any questions or issues that may arise.

Summary of connection Amazon Ads to Tableau

In summary, connecting Amazon Ads and Tableau is an essential step for enterprise companies looking to leverage the power of data visualization to analyze and optimize their advertising campaigns. While there are several methods to achieve this connection, using Improvado offers the most efficient and scalable solution. Improvado's platform allows for customization, handles large volumes of data, centralizes marketing and sales data, and provides high-quality customer support. To learn more about how Improvado can help your company connect Amazon Ads to Tableau, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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