Connect TikTok Ads to Tableau to Streamline Marketing Analytics

Accelerate data connection between marketing platforms with Improvado.

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What is TikTok Ads?

TikTok Ads is a popular advertising platform that allows enterprise companies to reach a vast, engaged audience through short-form video content. By leveraging the platform's powerful targeting capabilities, businesses can deliver tailored ads to their desired demographic, driving brand awareness, engagement, and conversions. With TikTok Ads, enterprise companies can benefit from increased visibility, improved customer acquisition, and ultimately, higher revenue.

What is Tableau?

Tableau is a leading business intelligence (BI) and data visualization platform that enables enterprise companies to visualize and analyze their data quickly and easily. With its powerful features and intuitive interface, Tableau empowers decision-makers to make data-driven decisions faster, improving overall business performance. By using Tableau, enterprise companies can uncover hidden insights, identify trends, and track key performance indicators (KPIs) across their organization.

Connecting TikTok Ads to Tableau

Connecting TikTok Ads to Tableau can be accomplished through multiple ways, including:

  • Using TikTok Ads' native export functionality to download data as CSV files, then manually importing the data into Tableau. This process can be time-consuming and prone to errors due to manual data manipulation.
  • Building a custom integration using TikTok Ads API and Tableau's API to directly connect the two platforms. This approach requires technical expertise and may be challenging to maintain as both platforms evolve.
  • Utilizing third-party data connectors, such as Improvado, to extract data from TikTok Ads and load it into Tableau seamlessly. This method is efficient, scalable, and requires minimal technical expertise compared to building a custom integration.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting TikTok Ads to Tableau with Improvado

Improvado is the best solution for connecting TikTok Ads to Tableau, as it offers a complete data pipeline from extraction to visualization. By using Improvado, you can:

  • Easily extract data from TikTok Ads, including all relevant metrics and dimensions.
  • Automate data transformation and normalization, ensuring data consistency across all marketing platforms.
  • Seamlessly integrate TikTok Ads data with Tableau, enabling you to visualize and analyze your marketing data efficiently.
  • Benefit from Improvado's expert customer support, ensuring a smooth implementation and ongoing assistance.

Summary of connection TikTok Ads to Tableau

In summary, connecting TikTok Ads and Tableau allows enterprises to leverage the power of both platforms for enhanced marketing analytics and data-driven decision-making. By using Improvado as the data connector, businesses can benefit from scalable integration, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado centralizes marketing and sales data, enabling companies to uncover insights and optimize their marketing efforts effectively. To learn more about how Improvado can help you connect TikTok Ads to Tableau, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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