Connect TikTok Ads to Qlik to Make Data-Driven Decisions

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What is TikTok Ads?

TikTok Ads is a powerful advertising platform that allows enterprise companies to reach a vast audience of engaged users. By leveraging the platform's unique format and targeting capabilities, businesses can create highly effective campaigns that drive brand awareness, engagement, and sales. With TikTok Ads, enterprise companies can benefit from advanced targeting options, creative ad formats, and comprehensive analytics to optimize their marketing efforts and maximize ROI.

What is Qlik?

Qlik is a leading data analytics and visualization platform designed to help enterprise companies make data-driven decisions. With its powerful data processing capabilities and intuitive, user-friendly interface, Qlik enables organizations to explore, analyze, and visualize their data in a highly customizable and interactive manner. By using Qlik, large enterprises can uncover hidden insights, identify trends, and make more informed decisions, leading to increased efficiency and improved business outcomes.

Connecting TikTok Ads to Qlik

There are several ways to connect TikTok Ads to Qlik for a seamless data integration experience:

  • Manually export TikTok Ads data as a CSV file and import it into Qlik for further analysis and visualization. This method requires manual effort and may not be suitable for enterprises dealing with large volumes of data or requiring frequent updates.
  • Use a third-party data connector for Qlik TikTok Ads integration, which automates the process of data extraction and load, ensuring timely and accurate data syncing between the platforms. However, these connectors may have limitations in terms of customization and scalability.
  • Develop a custom API integration between TikTok Ads and Qlik, which involves coding and maintenance efforts. This method offers a high level of customization but requires technical expertise and resources to develop and maintain.
  • Opt for an advanced marketing analytics platform like Improvado, which offers a complete data pipeline from data extraction, through data transformation and normalization, to data visualization. With Improvado, you can easily extract and load data from TikTok Ads to Qlik, ensuring an efficient and scalable solution.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting TikTok Ads to Qlik with Improvado

Improvado is the best solution for connecting TikTok Ads to Qlik because of its robust, scalable, and customizable features. The platform simplifies the process of data extraction, transformation, and normalization, allowing you to seamlessly integrate your TikTok Ads data with Qlik. With Improvado, you have access to a wide range of metrics and dimensions that can be automatically extracted from TikTok Ads and visualized in Qlik. This allows you to perform in-depth analysis and gain valuable insights into your marketing campaigns.

Furthermore, Improvado offers excellent customer support, ensuring that any issues you encounter are resolved promptly and effectively. The platform is designed to handle large volumes of data, making it suitable for large enterprises with extensive marketing and sales data. By using Improvado to connect TikTok Ads to Qlik, you can centralize your marketing and sales data, allowing for more efficient data management and analysis.

Summary of connection TikTok Ads to Qlik

In conclusion, connecting TikTok Ads to Qlik is a crucial step for large enterprises seeking to leverage the power of data analytics and visualization to optimize their marketing efforts. By using Improvado, you gain a scalable, customizable, and efficient solution that simplifies the process of data integration. With its high-quality customer support, ability to process large volumes of data, and centralized data management, Improvado is the ideal choice for connecting TikTok Ads and Qlik. To learn more about how Improvado can help you unlock the full potential of your marketing data, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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