Connect Criteo to Qlik for Real-Time Data Flow

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What is Criteo?

Criteo is a leading advertising technology platform that specializes in personalized retargeting and performance marketing solutions for enterprise companies. By leveraging artificial intelligence and machine learning, Criteo helps businesses deliver relevant and engaging ads to consumers, driving higher conversion rates and increased revenue. Businesses can benefit from using Criteo to optimize their marketing campaigns, reach new customers, and maximize their return on investment.

What is Qlik?

Qlik is a powerful business intelligence (BI) and data visualization platform that enables enterprise companies to analyze and visualize their data, uncovering valuable insights and driving informed decision-making. With its intuitive drag-and-drop interface, Qlik allows users to create interactive dashboards, explore data relationships, and perform advanced analytics without the need for extensive technical expertise. By using Qlik, businesses can gain a deeper understanding of their data, identify trends and patterns, and make data-driven decisions to stay ahead of the competition.

Connecting Criteo to Qlik

Connecting Criteo to Qlik can be done through the following steps:

  • Export Criteo data: First, export the desired data from Criteo, such as campaign performance, ad spend, or conversions, in a compatible format like CSV or Excel.
  • Prepare the data: Clean and preprocess the data to ensure compatibility with Qlik, such as removing duplicate records, normalizing values, and formatting dates.
  • Import data into Qlik: Use Qlik's built-in data import tools to load the prepared Criteo data into the platform, creating a new data table or appending to an existing one.
  • Create visualizations: With the Criteo data now in Qlik, utilize the platform's data visualization capabilities to create interactive dashboards, charts, and reports that showcase the performance of your marketing campaigns.
  • Keep data up-to-date: To ensure your Criteo data remains current within Qlik, establish a process to regularly export, prepare, and import the latest data from Criteo.
  • Alternatively, consider using Improvado to streamline the process of connecting Criteo to Qlik, automating data extraction, transformation, and loading while saving time and reducing manual efforts.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Criteo to Qlik with Improvado

Choosing Improvado as your solution to connect Criteo to Qlik offers several advantages. It automates the entire data pipeline, from data extraction to transformation, normalization, and visualization, eliminating the need for manual data processing. The platform provides a wide range of metrics and dimensions that can be automatically extracted from Criteo, ensuring comprehensive and accurate data analysis.

Improvado is built for scalability, capable of handling large volumes of data, making it an ideal choice for enterprises. Its customization features allow businesses to tailor the platform to their specific needs, while the high-quality customer support team ensures any issues are resolved promptly. By centralizing marketing and sales data, Improvado enables businesses to make better data-driven decisions and optimize their marketing strategies.

Summary of connection Criteo to Qlik

In summary, connecting Criteo and Qlik can provide valuable insights into your marketing campaigns, helping you make informed decisions to optimize performance and drive revenue growth. Improvado offers a comprehensive solution that automates the entire data pipeline, ensuring scalability, customization, and high-quality customer support. With its ability to process large volumes of data and centralize marketing and sales data, Improvado stands out as the best choice for connecting Criteo and Qlik. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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