Connect Data from Google Analytics to Qlik
You can get your Google Analytics data into Qlik to make more informed business decisions. This simple and quick guide gives you easy instructions on how you can extract your data from Google Analytics and then analyze it in Qlik. Our Google Analytics to Qlik connector allows you to access your Google Analytics data so you can easily manage various media objects, view metadata, and comments, and get reliable insights and metrics, such as reach, impressions, follower-like ratio, and likes. Integrate your Google Analytics with Qlik to turn your Google Analytics data into actionable insights.
Google Analytics (GA) is a free web analytics service. The application is great as it provides statistics and several basic analytical tools for marketing and search engine optimization (SEO) purposes. Google Analytics allows website owners to thoroughly analyze their visitors, with the main objective of interpreting and optimizing their website’s performance.
The data offered by Google Analytics is designed particularly for marketing and webmasters. This data helps them gauge the quality of traffic they receive and the effectiveness and efficiency of their marketing efforts. Google Analytics inserts several lines of code in your website’s code for this purpose.
You do not have to install any hardware or software in order to install it as the application is cloud based. Some of the features of GA are data visualization tools, custom reports, and integration with many other Google products, like Public Data Explorer and AdWords.
Qlik is a business intelligence platform that provides simple end-to-end data management as well as real-time artificial intelligence analytics. Qlik is great as it has a number of powerful tools for Google Analytics data, such as Qlik Sense and Qlik View. Qlik’s features also include embedded data analytics and developer and high-quality data integration platforms.
You can use Qlik to combine all your Google Analytics data, create custom applications, and share your business insights easily with your different teams on any device.
Before loading your data into Qlik, you will have to prep it first. If you don't already have a data structure in which to store the data you retrieve, you'll have to create a schema for your data tables. Then, for each value in the response, you'll need to identify a predefined datatype (INTEGER, DATETIME, etc.) and build a table that can receive them.
Qlik's documentation should tell you what fields are provided by each endpoint, along with their corresponding datatypes.Complicating things is the fact that the records retrieved from the source may not always be "flat" – some of the objects may actually be lists. In these cases you'll likely have to create additional tables to capture the unpredictable cardinality in each record.
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You can retrieve data programmatically through the Google Core Reporting API. It is available to all users who use the platform. By leveraging Improvado, you can easily and quickly integrate, connect, and see all your GA data flow into Qlik. Follow the API documentation, and you will enjoy access to endpoints, like impressions, CTRs, and CPC.
The main gateway to your Google Analytics (GA) data is known as the Google Core Reporting API, which easily lets you make calls in order to retrieve data.
You can easily add data by clicking on Add data within the Data manager. You have the option to select data from various connections, such as a database, or a folder containing your data files.
Note that when you are adding data from any new data source using Connect my data, then a connection to your data source is swiftly created in Connections, which makes it easier and quicker to add more.
You have to take the following steps:
- Click on Add data
- Click on Connections
- Select the connection you want to use.
- Now select the specific data source that you would like to add data from.
For example, for file-based data sources, you can select a data file.
- Then choose the tables and fields that you want to load.
- Click on load data and finish in order to load your added data into the app.
If you are using QlikView note that it uses a load script in order to connect to as well as retrieve your data from numerous data sources. When you execute the script, QlikView will identify common fields from the tables to associate your data.
You can see the resulting data structure of your data in the document within the table viewer. You can execute the script simply by clicking on the Reload button. When you execute the script, the Select fields dialog will open.
From here you can easily choose the fields that you want to display in list boxes in QlikView. Once your data is loaded into QlikView, it’s stored in the document.
Keeping data up to date
If you've made it this far, congrats! You probably have a written a program or script to extract your data and move it into Qlik.
Now it's time to think about how you will keep this data up-to-date by loading updated or new data. Of course, you can just replicate all your data every time you have updated your records, but that would be extremely manual and time-consuming.
Luckily there is a better way. The key is building your script so that it can sense incremental updates made to the data.
Thankfully, Google Analytics API results include fields so that you can identify those records which are new since the last update you made (or since the most recent record you have copied). Once you have taken new data into consideration, you can easily set your script either as a continuous loop or cron job to pull down new data as soon as it appears.
The Easiest And Fastest Way To Do It
If all this sounds a bit overwhelming, don't worry -- there is an easier way to get this done!
Thankfully, products like Improvado were developed to move data from Google Analytics to Qlik automatically. Using Improvado, you can easily combine the most crucial and relevant data from your social media ad campaign into a dashboard. You can then connect this data to Qlik.