Connect Google Analytics to Qlik to Eliminate Human Error

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What is Google Analytics?

Google Analytics is a comprehensive web analytics tool that helps businesses track and analyze their website traffic. It provides insights on user behavior, demographics, and sources of traffic, making it an essential tool for enterprise companies to optimize their online presence, increase conversions, and improve overall marketing strategies.

What is Qlik?

Qlik is a powerful business intelligence (BI) and data visualization platform that enables organizations to analyze and visualize their data from multiple sources. Enterprise companies benefit from using Qlik to uncover hidden insights, make data-driven decisions, and drive growth through advanced analytics and interactive dashboards.

Connecting Google Analytics to Qlik

There are several ways to connect Google Analytics to Qlik:

  • Using Qlik's native Google Analytics connector, which allows you to access and import your Google Analytics data directly into Qlik.
  • Exporting your Google Analytics data to a file format such as CSV or Excel and then importing the file into Qlik.
  • Utilizing a third-party data connector for Qlik Google Analytics integration, which can provide additional features and customization options.
  • Setting up an API connection between Google Analytics and Qlik, which requires technical knowledge and can be time-consuming.
  • Choosing Improvado as your data pipeline solution, which simplifies the process of connecting Google Analytics to Qlik and provides additional benefits like scalability, customization, and high-quality customer support.

When you extract and load data from Google Analytics to Qlik using Improvado, you can take advantage of the platform's advanced data transformation and normalization features, ensuring that your data is clean, consistent, and ready for visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Google Analytics to Qlik with Improvado

Improvado is the best solution for connecting Google Analytics to Qlik for several reasons:

  • Improvado offers a seamless integration process, allowing you to easily connect Google Analytics and Qlik without any technical expertise.
  • The platform supports a wide range of metrics and dimensions that can be automatically extracted from Google Analytics, providing you with a comprehensive data set for analysis.
  • Improvado's data transformation and normalization features ensure that your data is consistent and compatible with Qlik, eliminating the need for manual data cleaning and manipulation.
  • The platform is designed to handle large volumes of data, making it suitable for enterprise companies with extensive marketing data requirements.
  • Improvado offers customizable solutions tailored to your specific needs, ensuring that you get the most value from your Google Analytics and Qlik integration.
  • With high-quality customer support, you can rely on Improvado to help you overcome any challenges you may encounter during the integration process.

Summary of connection Google Analytics to Qlik

In summary, connecting Google Analytics and Qlik is essential for enterprise companies looking to optimize their marketing strategies and make data-driven decisions. Improvado offers a scalable, customizable solution that simplifies the process of integrating these two powerful platforms, allowing you to focus on deriving insights and driving growth. By choosing Improvado, you'll benefit from advanced data transformation and normalization, the ability to process large volumes of data, and centralized marketing and sales data. To learn more about how Improvado can help you connect Google Analytics to Qlik, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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