Use Improvado’s data transformation tool to perform both simple and complex data transformations to fit your business needs.
Simply connect data warehouse to Improvado and start building data pipelines faster, without any code. Anyone who knows Excel can build scalable data pipelines in data warehouse.
Take advantage of our Solution Engineering team to help you to streamline your entire marketing pipeline.
Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise. Improvado provides a link to more than 200 data sources and connects them with just a few clicks.
Improvado’s approach offers data consolidation on the fly. Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
Connect multiple data sources and analyze them as if they were a single virtual database. You can use Improvado Smart Data Warehouse or connect your own Google BigQuery, Amazon S3, Amazon Redshift, etc.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models, populate the enterprise data warehouse, manage your processes, or use it together with the Improvado Mapping Tool.
Google Analytics (GA) is a free web analytics service. The application is great as it provides statistics and several basic analytical tools for marketing and search engine optimization (SEO) purposes. Google Analytics allows website owners to thoroughly analyze their visitors, with the main objective of interpreting and optimizing their website’s performance. The data offered by Google Analytics is designed particularly for marketing and webmasters. This data helps them gauge the quality of traffic they receive and the effectiveness and efficiency of their marketing efforts. Google Analytics inserts several lines of code in your website’s code for this purpose. You do not have to install any hardware or software in order to install it as the application is cloud based. Some of the features of GA are data visualization tools, custom reports, and integration with many other Google products, like Public Data Explorer and AdWords.
Qlik is a business intelligence platform that provides simple end-to-end data management as well as real-time artificial intelligence analytics. Qlik is great as it has a number of powerful tools for Ads data, such as Qlik Sense and Qlik View. Qlick’s features also include embedded data analytics and developer and high-quality data integration platforms. You can use Qlick to combine all your Marketing data, create custom applications, and share your business insights easily with your different teams on any device.
Set up your data extraction and transformation in your data warehouse with the Improvado API, then visualize that data with your favorite BI tools (such as Power BI, Google Data Studio, Tableau, etc.)
Track SEO metrics in one place: sessions, visits, and other data necessary for content marketers.
Email marketing dashboard to track nurturing, drip, and regular email campaigns performance.
This dashboard is aimed to help marketers save hours of work, to track key metrics for each campaign and to match keywords and landing pages
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