Automated marketing analytics for game development companies

A fresh look at your gaming audience. Know what channels bring gamers to your product and build a comprehensive portrait of your audience.

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Marketing insights that speak for themselves

Transform your raw data into actionable insights that attract new players and generate profits. Aggregate data from Unity Ads and Steamworks, listen to your audience’s voice on social media, and get accurate performance data on your creatives. With normalized intelligence on a unified dashboard, your marketing possibilities are unlimited.

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Get to know your audience

With a continuous flow of normalized marketing data, you get a full understanding of your audience. With hundreds of metrics from 200+ data sources, you can track all touchpoints and figure out what factors influence your players’ engagement rate.

Growing your user base

Enhanced insight into your users’ preferences allows you to build and scale effective marketing campaigns. Whether you’re promoting your product via Twitch, YouTube, or organic search, Improvado provides a holistic overview of your marketing efforts, allowing you to reach the right audience at the right time.

Automated marketing reporting

Improvado connects to any BI tool and streamlines harmonized data to insightful dashboards. With an adjusted pipeline, you can get reports on numerous metrics, like CPC, CPL, ROAS, ROMI, and more. Don’t waste time on manual reporting. Get to analysis right away.

1

Get to know your audience

With a continuous flow of normalized marketing data, you get a full understanding of your audience. With hundreds of metrics from 200+ data sources, you can track all touchpoints and figure out what factors influence your players’ engagement rate.

2

Growing your user base

Enhanced insight into your users’ preferences allows you to build and scale effective marketing campaigns. Whether you’re promoting your product via Twitch, YouTube, or organic search, Improvado provides a holistic overview of your marketing efforts, allowing you to reach the right audience at the right time.

3

Automated marketing reporting

Improvado connects to any BI tool and streamlines harmonized data to insightful dashboards. With an adjusted pipeline, you can get reports on numerous metrics, like CPC, CPL, ROAS, ROMI, and more. Don’t waste time on manual reporting. Get to analysis right away.

Connect any marketing platforms in minutes

Over 200 connectors empower your marketing team to use their favorite tools to map data, build and visualize custom reports and more.

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Explore the full catalog

Take control of your marketing data

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Learn the full user journey to your product

Keep an eye on the best performing creatives, track user journeys, create attribution models, and adjust marketing campaigns based on the personalized data about your audience.

Create a user portrait

With increased visibility into the channels your audience uses and in-depth insights into the products they’re interested in, you can create an accurate portrait of your users to target them more precisely.

Make correct decisions faster

Every marketer becomes a one-man army with Improvado. Mobile game publishers can track how users find their games in Google Play and the App Store. PC game developers get more visibility into all touchpoints with their listings on Steam, Epic Games Store, and other online stores. With granular data across all channels, marketers can optimize campaigns and make informed decisions faster. 

Track influencer marketing impact

Monitor the performance of banners and links placed by gaming influencers on platforms such as Twitch, YouTube, etc. With information across all platforms in one place, you can precisely calculate the ROMI of influencer campaign investments.




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Reduce marketing data management efforts

Pull data from all marketing data sources used in the video game industry and automatically prepare data for future analysis by using the data extraction module.

With Improvado’s Marketing Common Data Model (MCDM), marketers can align discrepant data in a matter of seconds. Getting analysis-ready data has never been easier.

Visualize your insights. Monitor your marketing efforts with detailed dashboards and adjust campaigns to achieve your desired results.



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Scott H
President
Scott H
President

Improvado does a great job at allowing for the flexibility of variable output demands.

The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Read the case study

Improvado does a great job of allowing for the flexibility of variable

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

Contact us now to unleash the potential of your raw data

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