Firebase Integration

Firebase Data Integration — App Analytics Unified

Pull user events, crash reports, and performance data from Firebase into your warehouse. Connect app insights to Tableau or Looker dashboards.

A
Improvado Agent
Connected to Firebase
What's our Firebase performance this month vs last?
This month's blended ROAS is 4.2x, up from 3.8x last month (+10.5%).

Top performer: Brand campaigns at 8.1x ROAS.
Pause any ad groups under 1.5x ROAS
Found 7 ad groups below threshold. Pausing now — estimated savings: $12,400/mo.
1,000+
Integrations
200+
Firebase Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Trusted by ASUS Activision SXSW Dentsu Havas GroupM
Key Takeaways

Connect Firebase to your data warehouse

Improvado connects directly to Firebase APIs to extract user engagement metrics, crash analytics, performance data, and custom events. Our platform automatically pulls data from Firebase Analytics, Crashlytics, Performance Monitoring, and Remote Config. Data refreshes run on your schedule—hourly, daily, or real-time. No manual exports or CSV downloads required.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Firebase API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Firebase through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
How it works

From connection to autonomous action in three steps

1

Connect

Authenticate Firebase via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.

2

Ask

Your AI agent queries Firebase performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.

3

Act

The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.

About this integration

Extract All Your Marketing Data from Firebase

Firebase is Google’s mobile platform that helps developers to quickly develop high-quality apps and grow their business. It provides them with a variety of tools and services like authentication, a real-time database, hosting, and testing, and it’s built on Google’s infrastructure.

It takes the hassle out of and eliminates the need for managing back-end databases and developers access it through their app via dedicated API’s.

Benefits of Integration

• Developers can speed up their app development with a fully managed back-end infrastructure.

• Developers are able to release their app with confidence and monitor performance and stability of the app.

• App developers can boost user engagement with rich analytics, messaging campaigns, and the ability to do A/B testing.

• The platform features open-source bundles of code that developers can use to automate common development tasks.

• Development teams can easily integrate fire base with many of the popular tools on the market for analytics and project management.

Our Firebase connector is a marketing API integration that will connect your Firebase account to your preferred marketing tools. This will enable you to automate the process of importing your Firebase data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.

Once you've set up the integration, our Firebase connector runs in the background, allowing you to seamlessly add some automation to your marketing efforts. The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations.
Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.

Integration details

Unified mobile analytics across platforms

Firebase data gets normalized through Improvado's Marketing Common Data Model alongside your other mobile and web analytics platforms. User acquisition costs from Google Ads combine with Firebase retention metrics and AppsFlyer attribution data in a single view. Marketing teams can analyze the complete user journey from first touch to long-term engagement. Cross-platform cohort analysis becomes possible when Firebase sits alongside Mixpanel, Amplitude, and advertising data.

Use Cases

What teams ask their AI agent about Firebase

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

A
Improvado Agent Analysis

Compare user acquisition quality across Google Ads, Facebook, and organic channels

Your AI agent analyzes Firebase data and delivers actionable insights — automatically, in seconds.

6 hrs → 20 min
A
Improvado Agent Cross-channel

Track revenue per user by acquisition source and optimize mobile ad spend

Your AI agent analyzes Firebase data and delivers actionable insights — automatically, in seconds.

Manual → auto
A
Improvado Agent Reporting

Build executive dashboards showing app performance, user growth, and retention

Your AI agent analyzes Firebase data and delivers actionable insights — automatically, in seconds.

4 hrs → 10 min
AI Agent Access

Your agent doesn't just read Firebase — it acts on it

Read

Pull metrics, dimensions, and trends from Firebase — across every account and campaign. Your AI handles the query.

Write

Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.

Monitor

Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.

Query, write, and monitor Firebase through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.

Claude ChatGPT Cursor Gemini Any MCP Client
Improvado MCP — Firebase
> Show top 5 campaigns by performance this month
Campaign Spend ROAS
Brand — Exact $4,200 8.1x
Non-Brand $12,800 4.7x
Retargeting — 30d $3,100 4.2x
Competitor $8,400 3.1x
DSA — Blog $2,600 2.8x
5 campaigns • $31,100 total spend • avg 4.6x ROAS
> Pause all ad groups below 1.5x ROAS
✓ 7 ad groups paused • est. savings $12,400/mo
Destinations

Send Firebase data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage.

Snowflake
BigQuery
Redshift
Databricks
Power BI
Tableau
Looker Studio
Google Sheets
Domo
Excel
Q Qlik
S3 Amazon S3
Metabase
Grafana
PostgreSQL
Azure SQL
SOC
SOC 2 Type II Audited data management
H
HIPAA Healthcare compliance
EU
GDPR EU data protection
CA
CCPA California privacy
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Firebase as one of 1,000+ integrated sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total integrations 1,000+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual ● Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Write, Monitor
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✗ SOC 2 only ✓ SOC 2
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

Improvado extracts user engagement events, crash reports, performance metrics, audience data, and custom events from Firebase Analytics. We also pull data from Crashlytics, Performance Monitoring, and A/B Testing results. All standard Firebase dimensions and metrics are supported.

Put an AI agent on your Firebase today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.