Data warehouses
/
MySQL

MySQL + Improvado: Database Analytics Solved

Production database insights without impacting performance through optimized data extraction. Historical trends appear in your BI tools instantly.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect MySQL databases automatically

Improvado connects directly to your MySQL databases through secure API connections. Extract customer records, transaction data, product catalogs, and custom business metrics without writing SQL queries. Set up automated data pulls that run every 15 minutes to 24 hours based on your needs. Your MySQL data flows into destinations like Snowflake, BigQuery, or Tableau with zero manual intervention.

MySQL Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
MySQL + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified data across all business systems

Improvado's Marketing Common Data Model normalizes MySQL data alongside 500+ marketing and business platforms. Customer IDs from MySQL match with campaign data from Google Ads, sales data from Salesforce, and analytics from Adobe. Build complete customer journey reports that span database records and marketing touchpoints. Cross-reference product performance with inventory levels and customer lifetime value.

Use Cases

What users ask their MySQL integration

Cross-channel
Combine MySQL customer data with Google Ads to calculate true ROAS by customer segment
6 hrs → 20 min
Budget optimization
Match transaction records with campaign attribution for accurate marketing ROI analysis
Manual → auto
Executive reporting
Create executive dashboards showing revenue, customers, and marketing performance together
4 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

How does Improvado connect to MySQL databases?
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Improvado uses secure database connections through your MySQL host and port. You provide read-only credentials and specify which tables or views to extract. All connections use SSL encryption and support VPN or IP whitelisting for additional security.
Can I extract specific MySQL tables and columns?
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Yes, you can select specific tables, views, and columns during setup. Improvado also supports custom SQL queries to extract calculated fields or joined data. You control exactly which data gets pulled from your MySQL database.
How often does MySQL data sync to my warehouse?
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MySQL data can sync every 15 minutes up to once daily, depending on your plan. Improvado tracks changes since the last sync to minimize database load. Large historical imports are handled separately from ongoing incremental updates.
What MySQL versions does Improvado support?
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Improvado supports MySQL 5.6 and newer, including MySQL 8.0. We also connect to MariaDB and Amazon RDS MySQL instances. Cloud-hosted and on-premise MySQL databases are both supported.
Can I join MySQL data with marketing platform data?
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Yes, Improvado's MCDM automatically maps common fields like customer_id and email across MySQL and marketing platforms. You can join transaction data with campaign data, customer records with ad performance, and product data with marketing metrics.
Does the MySQL integration affect database performance?
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Improvado uses read-only connections and can be configured to run during off-peak hours. We support read replicas to avoid impacting your production database. Query optimization ensures minimal resource usage during data extraction.