Product updates

New API integrations 🧩

We have added several new data sources with the following report types:

Microsoft Outlook

3 report types

• Contacts
• Events
• Messages

Hootsuite

3 report types

• Analytics Posts
• Analytics Profiles
• Messages

Ascend

2 report types

• Publishers Entity
• Transaction Details

TrafficJunky

7 report types

• Ads Entity
• Ads Stats
• Bids Entity
• Campaigns Entity
• Campaigns Stats
• Fund Modifications
• Spots Entity

RichAds

1 report type

• Stats

Dashboards now live in folders, so a growing workspace stays organized and easy to navigate.

• Tree & List views — browse dashboards as a nested folder tree or a flat, sortable list. Your view is remembered.
• Create & nest folders — group dashboards by team, client, or campaign.
• Drag-and-drop or Move to folder — file dashboards from anywhere, including search results.
• Safe delete — deleting a folder moves its contents up to the parent instead of removing them.

You can also ask the AI Agent to create folders and move dashboards for you.

Learn more in Organizing Dashboards with Folders.

You can now add tags to any dashboard directly from the dashboards list — in both List and Tree views. Open a dashboard's ⋯ menu → Edit tags to apply an existing tag or create a new one on the fly, then use the tag filter to find the right dashboard in seconds.

Learn more in Organizing Dashboards with Folders & Tags.

You can now export any dashboard as a polished, branded PDF report — ready to share with clients and stakeholders, no screenshots required.

Open a dashboard, click Export in the header, and choose PDF. Improvado renders the full dashboard server-side into a clean, multi-page document. KPI cards, charts, and tables are laid out to fit the page, your workspace branding and white-label theme are preserved, and the dashboard's filters and date range are applied exactly as you see them on screen. Pick Portrait or Landscape and A4 or Letter.

Great for recurring client reports, QBRs, and leave-behinds — your live dashboard, captured pixel-perfect.

Learn more about AI Dashboards →

You can now add or remove dimensions on an existing Wide Report extraction without recreating it from scratch. Improvado spins up a new versioned extraction order with the updated schema and routes it to a new data table, while your original order is paused and your historical data stays fully intact. Available across the platform UI, the AI Agent, and the API.

Check the documentation →

You can now set BigQuery clustering keys when creating a new load order to a Google BigQuery destination.

On step 2 of the New load flow, each data table gets a Clustering column — pick up to 4 fields, in the order BigQuery should filter by. Clicking the cell fetches the available fields from the source table on demand; metrics are filtered out automatically.

Check the documentation →

New API integrations 🧩

We have added several new data sources with the following report types:

Innovid Unified API

2 report types

• Campaigns Entity
• Reports

Attio

12 report types

• Call Recordings
• Files
• List Entries
• Lists
• Meetings
• Notes
• Record Entries
• Records
• Records History
• Tasks
• Threads
• Workspace Members

OpenAI Ads

4 report types

• Ad Groups Entity
• Ads Entity
• Campaigns Entity
• Insights

Informizely

3 report types

• Questions
• Responses
• Surveys

Asana

13 report types

• Attachments
• Out of Office Entries
• Project Memberships
• Projects
• Sections
• Stories
• Team Memberships
• Members
• Users
• Subtasks
• Tags
• Tasks
• Workspace Memberships

Grain

2 report types

• Recordings
• Transcripts

Amazon Data Kiosk

6 report types

• Manufacturing Customer Feedback
• Manufacturing Forecasting
• Manufacturing Inventory
• Manufacturing Sales
• Manufacturing Sales by Geography
• Manufacturing Traffic

Intercom

2 report types

• Companies
• Contacts

The predefined roles (Viewer, Editor, Workspace Admin…) cover most teams out of the box. When they don't, you can now build your own.

Pick exactly which areas of the product a role can see and what it can do there — and assign it to anyone in your workspace.

A few patterns this unlocks:

• Client access to dashboards only — brand stakeholders see their Dashboards and AI Agent, nothing about the pipelines behind them.
• Contractors and specialists — give a temp user one slice (e.g. only Naming Convention rules) and revoke when they're done.
• Separation of duties — keep analysts out of destinations, finance out of pipelines, marketing out of data loads.
• Tiered teams — Junior, Senior, and Lead with progressively more access.
• Read-only auditor — share view-everything / edit-nothing access, revoke when done.

Get started: open Organization → Roles, click New role, and pick the permissions you want.

Check the documentation →

We’ve refreshed the welcome page to make it easier to monitor workspace health and start analysis faster. Users can now see a customizable stats overview for Connections, Extracts, Loads, and Destinations, then jump directly into workflow presets like marketing audits, cross-channel dashboards, and landing page checks.

This update gives every team a clearer starting point: review what needs attention, ask a data question, or launch an Agent-powered workflow in just a few clicks.

Check the documentation →

Mark reviewed violations as accepted so they stop appearing in your MDG email digests. Acknowledged violations stay visible on the dashboard but are filtered out of all future emails. Bulk-acknowledge, unacknowledge anytime, and see who acknowledged and when.

Check the documentation →

The Request credentials flow lets you send a unique auth link to someone outside Improvado so they can connect a data source on your behalf. We've added what was missing once you hit Send:

• Full history of every link you've sent - recipient, sender, timestamp, and status (Pending / Used / Expired / Revoked).
• One-click revoke for any pending link.

Check the documentation →

New API integrations 🧩

We have added several new data sources with the following report types:

Nativo

9 report types

• Direct Campaigns
• Preferred Campaigns
• Marketplace Campaigns
• Campaigns Entity
• Ads Entity
• Advertisers Entity
• Inventory
• Demand
• Auction

Wrike

8 report types

• Tasks
• Workflows
• Folders
• Contacts
• Comments
• Timelogs
• Spaces
• Custom Fields

Triple Whale

2 report types

• Customer Journey Attribution Data
• Summary Page Data

Hivestack DSP

2 report types

• Report Definitions Entity
• Report Execution

Adobe DSP

6 report types

• Ad Types Report
• Ads Report
• Campaigns Entity
• Campaigns Report
• Media Properties Report
• Sites Report

Microsoft SQL Server Flat data

AI Dashboards just got a faster path between your data and the AI Agent — plus a wave of polish across editing and sharing.

Pin a widget, ask the agent

Click the new Pin icon in the dashboard header, select any widget, type a prompt — the AI Agent picks it up with the widget's full context (id, type, config, dashboard title) and either appends it to your current chat or opens a new one if you're outside the agent. Works on every widget type, including custom components.

Surgical widget edits via the AI Agent

The AI Agent can now edit individual widgets without rewriting the whole dashboard config. New skill commands to get, patch, add and validate widgets, as well as copy dashboard — give the agent atomic, idempotent operations. The result: faster iterations, smaller diffs, and far fewer surprises when the agent tweaks a single chart or KPI.

Polish across the editor and sharing

• View-only filter hide — mark filters as hide for view-only so shared-link viewers see a cleaner header
• Unified chart legend & colors — single-metric and multi-metric charts now share consistent legend defaults
• Numerous bug fixes — view-only filter logic, widget-level filter priority, stable schema validation across snake_case responses, and improved Public Link / Restricted access flows.

See the full AI Dashboards docs →

Connect any MCP-compatible AI agent (Claude, Cursor, Windsurf) to your Improvado platform through one secure connection. Access 500+ connectors, 46,000+ unified metrics, and 84 tools — ask questions in plain language and get real-time results. Uses OAuth with your existing Improvado credentials, no separate API keys needed. Setup takes under five minutes.

Check the documentation →

You can now preview a sample of your data directly in the extraction setup — before committing to a full sync. See exactly which fields and values will be extracted, catch configuration issues early, and set up extractions with confidence.

How it works

• On Step 3 of the extraction flow, click the Preview button to fetch a live data sample
• Improvado runs a lightweight extraction against your connected account and returns up to 100 rows of today's data
• The preview table shows all selected fields — including dynamic and custom CRM fields — so you know exactly what you'll get

Key highlights

• Available for most report types — covers the majority of connectors with synchronous API-based reports
• Dynamic CRM fields supported — custom Salesforce, Dynamics 365, and other CRM fields appear automatically in the preview
• Fast and safe — preview runs with a 2-minute timeout and doesn't affect your production extractions
• Smart account sampling — Improvado checks up to 5 accounts and returns the first non-empty result

Why it matters

No more blind extractions. Validate field mappings, check data availability, and verify custom settings — all before a single row hits your destination.

Check the documentation →

You can now register webhook endpoints to receive automated HTTP notifications whenever events occur in your Improvado workspace — no more polling the API to check for updates.

How it works

• Navigate to Settings → Notification Center → Webhooks and add your server URL
• Choose which events to subscribe to — from connection changes and extraction updates to load completions and user actions
• Verify your endpoint using a simple challenge-response handshake, and start receiving events automatically

Key highlights

• 80+ event types across accounts, connections, extractions, loads, transformations, data tables, users, and recipes
• Secure verification — Improvado validates endpoint ownership via a challenge-response mechanism before delivering any events
• Signing secret — each webhook includes a unique secret so your server can authenticate that requests are genuinely from Improvado
• Flexible subscriptions — add or remove event types at any time without re-creating the webhook

Check the documentation →

Apply your Naming Convention to any transformation recipe through a guided AI Agent flow. The Agent identifies the right taxonomy table, recommends dimensions to standardize, and configures the join automatically — no manual setup required.

Check the documentation →

New API integrations 🧩

We have added several new data sources with the following report types:

Wistia

• Events
• Media Stats
• Media Stats Lifetime

Grafana OnCall

• Teams
• Alert Groups
• Integrations
• Users
• Resolution Notes

Nexxen

• Reports

Later Influence

• Network Performance
• Post Performance
• Instance Performance
• Influencer Performance
• Campaign Performance
• Network Return on Investment
• Instance Performance Over Time
• Instance Details

Light Trail

• Insights
• Retention

Rakuten Advertising

• Affiliate Order Detail
• Individual Item Report

You can now choose the exact permission level when authorizing credentials — no more granting full read/write access when read-only is all you need. This gives enterprise teams greater control over data security and helps meet compliance requirements with ease.

• A default scope level can be configured and applied automatically to all new connections
• Per-connection scope can still be adjusted individually during setup
• Rolling out gradually, starting with the most requested connectors

Check the documentation →

Protect sensitive data without losing analytical value. Field hashing lets you apply irreversible SHA-256 encryption to string property fields directly within your extraction order — before data ever reaches your warehouse.

Key Benefits

• Privacy by default — PII fields like emails and user IDs can be hashed before storage, reducing exposure risk
• Join-friendly — identical inputs always produce the same hash, so hashed fields still work as join keys across datasets
• Zero code required — enable hashing with a checkbox in your extraction order settings

Notes:

• Available for string property fields only (not metrics or dimensions).
• Not yet available for all report types — if you don't see the Hashing column, contact your CSM

Check the documentation →

You can now create custom API connectors for any data source directly from the AI Agent chat interface. No separate forms, no coding — just describe what you need, and the AI Agent handles the rest.

How it works

1. Ask the AI Agent — open the AI Agent chat and say something like "Create a custom connector for [platform name]."
2. Fill in the details — provide the data source name, authentication credentials, and optionally a link to the vendor's API documentation and any specific requirements.
3. Let the AI build it — the Agent sets up an isolated sandbox, reads the API docs, generates the integration, tests it, and deploys it to your workspace. You'll see real-time progress in the chat.

Explore your data with Discovery API

Once the connector is live, you can explore available endpoints and run test queries right from the chat:

• "Show available data for my [platform] connection via Discovery API"
• "What endpoints are available in my custom integration?"
• "Run a test query to get data from [specific endpoint]"

The AI Agent automatically generates documentation for all discovered API endpoints.

Key benefits

• Chat-first experience — everything happens inside the AI Agent, no context switching.
• No technical requirements — create integrations without coding knowledge or API expertise.
• Rapid implementation — connect to new data sources in minutes, not days.
• Secure sandbox — all implementation runs in isolated environments with credential protection.

Check the documentation →

Build complex data models through conversation. Describe what you need in natural language, and the AI Agent handles exploration, schema design, joins, and validation automatically.

• Explore available tables and schemas
• Design and configure transformations
• Build and validate recipes end-to-end
• Get recommended next steps

Full control throughout—adjust via chat or edit in recipe configuration.

Also New

The AI Agent button in Transform Wizard now opens directly in Improvado Agent with the Recipe Skill initialized.

Improvado dashboards are evolving into a full business intelligence platform — with developer-grade flexibility, deeper data control, and a faster, more intuitive experience for every user.

Custom Widgets

‍Embed any custom HTML visualization — built with D3, Chart.js, or any other library — wired directly to your connected data sources and dashboard filters. Full flexibility, zero compromise.

Custom SQL

‍Every widget can now run custom ClickHouse SQL with dynamic placeholders. The built-in Query Viewer lets you inspect the exact query being executed — full transparency into what's powering your data.

Pages

‍Dashboards are now full multi-page applications. Organize content across pages with List or Tabbed navigation. Pages load independently, keeping performance fast even as your dashboards grow in complexity.

Other updates:

• Shared filters now apply across all widgets simultaneously
• Auto-complete speeds up navigation for filters and custom metrics
• Metric aliases let you display data in your team's own terminology
• Table widgets now support CSV and text export
• Aggregation methods in Table widgets are fully configurable
• Date range picker refreshed with more presets and a cleaner UX
• Faster data fetching speeds up load times across all dashboards

Check the documentation →

Take full control over which accounts get synced when connecting credentials. Previously, authorizing a connection automatically pulled in every account, including ones you didn't need, leading to cluttered workspaces, unwanted data, and potential privacy concerns. That's now a thing of the past.

Choose the sync mode that works for you:

• Sync all accounts — all current and future accounts are synced automatically
• Select specific accounts — only your chosen accounts are synced; new accounts added later are excluded by default

Check the documentation →

New API integrations 🧩

We have added several new data sources with the following report types:

BeMob

• Campaigns Entity
• Landings Entity
• Offers Entity
• Reports

Universal Ads

• Ad Report
• Adset Report
• Campaign Report
• Creatives Entity

API changes ⚙️

Google Ad Manager

We have upgraded our Google Ad Manager API to v202511.

‍

Google Ad Manager (by Advertiser)

We have upgraded our Google Ad Manager (by Advertiser) API to v202511.

Discontinued data sources ⛔

• ShareASale
• Moat

Redesigned File Path Configuration

We've redesigned how you configure filenames and folder paths for file destinations. The new interface includes a live preview of the generated path pattern, an interactive template builder with variables, and improved validation with clear visual feedback.

In-Context Field & Template Descriptions

Extraction templates and individual fields now display description tooltips directly in the setup wizard. When selecting a template or configuring dimensions and metrics, hover over the ℹ️ icon to view detailed descriptions without leaving the workflow.

Flat Data Extracts via AI Agent

You can now create extracts for Email, File Import, Managed SFTP, and Managed S3 integrations directly through the AI Agent. Simply upload a file or specify a remote path, and the Agent will configure the extraction automatically.

• The intro "Name recipe" item is no longer numbered; numbering now starts from the first transformation step.
• Navigation UI refreshed for improved clarity, including step states, delete icon behavior, and collapsed-mode consistency.
• Step deletion now prompts for confirmation before removal.
• Insert-step hover now uses a delayed reveal to reduce accidental clicks.
• Fixed an issue where recipe steps remained highlighted when a Load step was selected.

New API integrations 🧩

We have added several new data sources with the following report types:

Writesonic

• Performance Summary
• Websites Entity
• Topics Entity
• Performance Answers
• Content Citations
• Content Keywords
• Prompts Entity
• Performance Prompts
• Models Entity

HypeAuditor

• Instagram
• Snapchat
• Tiktok
• Twitch
• Twitter
• Youtube

Peec AI

• Prompts Entity
• Brands
• Brands Entity
• URLs
• Domains

API changes ⚙️

Criteo Retail Media

We have upgraded our Criteo Retail Media API to v2025-10.

For more information, see Criteo Retail Media API documentation.

‍

Criteo

We have upgraded our Criteo API to v2025-10.

For more information, see Criteo API documentation.

Customization with AI Agent

Customize dashboard appearance with whitelabeling, logos, color palettes, and light/dark mode—available in the editor or via AI Agent.

Generate full dashboards or make targeted changes using simple prompts—add branding, create visualizations, adjust formatting. Supports time-series trends, comparisons, and widgets like charts, tables, KPI scorecards, and funnels.

The AI Agent can also update formatting across multiple widgets at once and create reusable custom views:

Sharing

Flexible visibility controls: workspace-wide access, invite-only, or public links for external stakeholders.

Other Improvements

Now you can apply reusable custom metrics and fine-tune per-metric formatting (axis labels, tick marks, display settings).

‍

Take control of your workspace with the new Data Deletion feature. You can now delete data tables directly from the UI, making it easier than ever to clean up irrelevant objects and keep your environment organized.

When you delete a data table, all associated extract orders, load orders, and saved data are automatically deleted, where manual cleanup is not required.

AI Agent can now query data directly from your connected destinations—not just the Improvado ClickHouse database. This update includes:

• Write destination querying: AI Agent can access data in Google BigQuery, Snowflake, and MySQL.‍

• Broader data coverage: Ask questions and get answers based on data wherever it lives.

The naming convention setup has been redesigned as a streamlined wizard. Instead of navigating a complex interface, you can now create naming conventions quickly by following the guided steps from start to finish.

‍

You can now assign account owners from Settings to enable MDG Dashboard filtering. Once assigned, account managers can filter the dashboard to view only their accounts and associated rules, making it easier to focus on relevant violations and compliance metrics.

‍

We’ve improved the Flat Data experience to give you more control over how data is written and to make the setup flow clearer and more consistent across all Flat Data integrations. This update includes: 

• Write strategy: You can now define how new data is added for any Flat Data extracts using the new Write strategy setting - including overwrite and upsert-based options.
• Configurable key fields for Upsert strategies: When using Upsert, you can explicitly select which fields act as keys. These fields define record uniqueness and control whether rows are inserted or updated.
• Streamlined Flat Data UI: The setup flow has been simplified and unified across all Flat Data integrations.

New API integrations 🧩

We have added several new data sources with the following report types:

Freshdesk

• Products
• Tickets
• Time Entries
• Satisfaction Ratings
• Automation Rules
• Agents
• Conversations
• Roles
• Groups
• Contacts

LiveChat

• Rating Report
• Total Chats Report
• Greetings Conversion Report
• Agents Performance Report
• Accounts Report
• Response Time Report
• Queued Visitors Report
• First Response Time Report

Similarweb

• Keywords

Site Impact OMS

• Orders

Profound

• Citations Report
• Categories Entity
• Visibility Report
• Sentiment Report

Claravine

• Dataset Transactions Entity
• Dataset Definition Entity
• Transactions Data
• Datasets Entity

FreshSales

• Contacts
• Accounts
• Owners
• Deals

Google Play Store

• Reviews

CAKE Admin API and CAKE Affiliate API

• Campaign Summary
• Conversions
• Sub-Affiliate Summary

‍

We’ve taken a big step toward a more cohesive product by merging the Core Product and AI Agent UIs into a single, unified experience. As part of this update, we’ve introduced:

• One unified side menu across the entire platform (Core Product + AI Agent)
  
• Quick actions menu for fast access to creating any objects
  
• Whitelabel logo support in AI Agent
  

This update improves overall consistency and makes AI feel like a natural, integrated part of the platform - without changing existing user workflows.

AI now automatically creates dashboards, manages charts, and optimizes layouts. You retain full manual control to tweak, adjust, or refine results at any time.

Insert new steps anywhere in your recipes, including between existing steps, to extend logic with additional filters, joins, sources, and mappings.

New API integrations 🧩

We have added several new data sources with the following report types:

DoorDash Ads

• Ad Group Report
• Campaign Report
• Keyword Report
• Product Report
• Sponsored Products Ad Groups Entity
• Sponsored Products Campaigns Entity

Constant Contact

• Email Sends Report
• Email Opens Report
• Email Clicks Report
• Contacts Entity
• Campaigns Entity
• Campaign Activities Entity

Impact Agency and Impact Brand

• Reports
• Reports Entity

User Experience Updates

Automatic Pausing for Failed Load Orders

‍Load orders that repeatedly fail will now be automatically paused to prevent unproductive start–fail–retry loops and reduce unnecessary system load.

Learn more here.

Data Explorer Visibility Upgrade

The Data Explorer now shows whether automatic extraction is enabled for each table and displays data lineage for improved visibility into dependencies.

Learn more here.

The run history view now provides detailed records of extract and load order executions from the last 60 days, including statuses, timing, and performance insights.

You can now limit access to specific connections to protect sensitive data and take control over who can extract data from each connected source.

Data tables, connections, and destinations can now be grouped by their source or destination, making large sets of items easier to navigate and manage.

We’ve added more flexibility when connecting Azure Blob Storage as a destination. You can now authenticate using either a SAS Token or a Service Principal, depending on your organization’s security and access needs.

New API integrations 🧩

We have added 2 new data sources with the following report types:

Cvent

• Report Accounts report type
• Events report type

Unity Ads

• Acquisitions Report free-form report type
• Report Accounts report type

Automated Recipes introduce a new way to build and manage data workflows that configure themselves.

Unlike standard recipes, Automated Recipes automatically handle extract setup, data source connections, and dependencies - allowing you to create complete, production-ready workflows in just a few steps. Once created, your recipe automatically extracts and transforms data according to your configuration - keeping your workflows up-to-date without ongoing maintenance.

Custom Recipe Templates make it easy to turn any existing custom recipe into a reusable template. This allows teams to standardize workflows, maintain consistency, and deploy tested setups across multiple workspaces with a single click.

The new Import Data via CSV feature allows you to update large volumes of naming data — such as IDs, assets, creatives, or other taxonomy elements — in bulk, directly from a CSV file. This makes it easier to maintain and refresh existing taxonomy data without manual editing.

This update entirely removes manual configuration, making rule creation faster and accessible to anyone who understands the business, not just analysts.
Major improvements include:

• Faster setup: Rule creation now takes seconds instead of several minutes of manual configuration.
• Higher-quality rules: AI automatically selects the correct tables and metrics, reducing human error and misconfigured logic.
• Real-time visibility: New rules appear on the Governance Dashboard within minutes, with live previews and up-to-date results.

‍

New API integrations 🧩

We have added 3 new data sources with the following report types:

Adobe Customer Journey Analytics

• Reports free-form report type

Chargebee

• Items report type
• Transactions report type
• Subscriptions report type
• Invoices report type
• Coupons report type
• Credit Notes report type
• Payment Sources report type
• Item Prices report type
• Customers report type

Five9

• Reports report type
• Agents Entity report type

AudioGo

• Reports free-form report type

API changes ⚙️

Meta

We have upgraded our Meta API to v23.

This change affects the following data sources:

• Facebook Ads
• Facebook Business
• Facebook Pages
• Facebook Threads
• Instagram Hashtag
• Instagram Organic
• Instagram Webhooks

For more information, see Meta API documentation.

The AI Agent can now fully automate extract and load workflows. It identifies data sources and templates, estimates volumes, and schedules extractions and loading automatically. Complex data workflows are now faster, easier, and fully managed within the platform.

Now, instead of pulling entire tables, you can write your custom SQL query directly in the flat data extraction flow. This gives you more control to pre-filter or group your data before extraction, speeding up the process and reducing unnecessary load. Simply select Enter SQL query option, write your custom SQL query, validate it, and you’re ready to go.

Note: This feature is currently available only for Snowflake and Google BigQuery flat data ingestions.

The Usage page now provides a clearer view of how credits are used. Each tool call and action is detailed, with examples showing typical usage patterns.

The Agent will re-run the query on live data and email you the results at the frequency you define. This transforms one-off analyses into automated reporting flows — no need to repeat requests manually.

Send emails directly from the AI Agent to quickly share discovered insights, reports, or updates — all without switching tools.

New API integrations 🧩

We have added 4 new data sources with the following report types:

Propeller Ads

• Campaigns Entity report type
• Statistics Report report type

Scaleo

• Clicks Report report type
• Players Entity report type
• Statistics Report report type

PowerReviews

• Orders report type
• Observations report type
• Reviews report type
• Products report type

Coinzilla

• Campaigns Entity report type
• Native Ads Entity report type
• Statistics report type

API changes ⚙️

Google Ads

We have upgraded our Google Ads API to v21.

For more information, see Google Ads API documentation.

We’re excited to announce Native Dashboards, a powerful new way to create and share dashboards — in real time, simply by asking.

With AI Dashboards, you can:

• Create dashboards instantly: Just describe what you need in plain English, and the system builds it live using your data.
• ‍Edit with natural language: Update dashboards on the fly — no rebuilding or manual setup.‍
• Share securely with anyone: Generate a link and share dashboards externally, even with users outside Improvado.‍
• Customize everything: From metrics and filters to layout, branding, and styling — every detail is in your control.

Native Dashboards adapt to your data, your business logic, and your workflow. You’ll go from raw data to interactive insights in minutes — without writing a single query.

Now every recipe change is saved automatically. View History to see past versions, compare edits, or restore a previous state—without affecting load config.

New API integrations 🧩

We have added 3 new data sources with the following report types:

Nightwatch

• URLs report type
• Keywords report type

Yahoo Japan

• Search Campaigns Entity report type
• Keywords report type
• Search Ads report type
• Search Ad Groups report type
• Search Keywords report type
• Search Account report type
• Search Campaigns report type

CreatorIQ

• Campaign Publishers Entity report type
• Campaign Activity report type
• Daily Campaign Posts report type
• Campaigns Entity report type

New Report Types 📊

The following report types are available starting this month:

Adform

• Stats free-form report type

Bing Ads (Microsoft Advertising)

• Geographic Performance Report free-form report type

Criteo

• Ads Entity report type
• Creatives Entity report type

Facebook Threads

• Follower Demographics report type

Google Ads

• Combined Audience Entity report type
• Ad Group Audience View free-form report type

‍LinkedIn Ads

• Video Analytics report type
• Video Analytics Lifetime report type

Salesforce

• Salesforce Objects Entity report type

‍Shopify GraphQL

• Inventory Quantities report type
• Inventory Levels report type

TikTok Ads

• Audiences Entity report type
• Reservation Basic Ads free-form report type
• Reservation Basic Ad Groups free-form report type
• Reservation Basic Advertisers free-form report type
• Reservation Basic Campaigns free-form report type

🚀 Google BigQuery is now available in Improvado as a flat data source!

✅ Key Features:

• Direct connection to your Google BigQuery project with seamless OAuth authorization.
• Import tables effortlessly into Improvado Storage with full control over field selection, data types, and scheduling.
• Flexible configuration for historical syncs, date formats, and skip rules to refine your data extraction.

Extraction orders from invalid connections will now automatically transfer to matching active accounts—keeping your data flowing without manual fixes. You can enable or disable this feature in your Organization Settings.

Smoother workflows, less hassle. 🚀

We’ve made two improvements in Settings tab to streamline your experience:

1️⃣ Settings tab split‍

The Settings tab is now divided into Organization Settings (for workspace-wide configurations) and Profile Settings (for personal preferences). Clearer navigation, fewer clicks!

2️⃣ Data Delivery ETA in UI‍

Customers can now set their Data Delivery Time & Timezone directly in Organization Settings — no CSM ticket required!

Note: Only owners can edit, others can view only. This helps power accurate delay monitoring in the Dataflow Dashboard.

We’re introducing Pre-filter Extraction, a new option designed for advanced users who want more control over their data extraction. This feature allows you to apply filters before extraction begins, helping you limit the data pulled to only what’s necessary. It’s particularly helpful for data sources with strict limits.

Availability:

• Pre-filters are available only for Custom (wide) configurations.
• Currently available for GA4, CM360 (by Advertiser) (with more data sources to come!).

🛠️ This is an early version, available as an optional setting for advanced users. We're planning to add AI Agent support in the future, so you won’t need to write filters manually.

New API integrations 🧩

We have added a new data source with the following report type:

Amplitude

• Charts report type

New Report Types 📊

The following report types are available starting this month:

Adobe Workfront

• Tasks Entity report type

HubSpot

• Marketing Emails by Account report type
• Blog Posts report type
• Blog Posts Entity report type
• Marketing Emails Lifetime Incremental report type
• Marketing Emails Entity report type

Innovid

• Delivery Report free-form report type
• Viewability Report free-form report type

Klaviyo

• Metrics Entity report type
• Campaign Values report type

LinkedIn Ads

• Campaign Groups Entity report type
• Campaign Groups report type

Oracle NetSuite

• Contacts Entity report type
• Items Entity report type

Pinterest Ads

• Geo Targeting Options report type

Roundel

• Campaign Total Level report type
• Item Sales report type

Snapchat Ads

• DMA Dictionary report type
• Ads DMA report type

Walmart Connect

• Display Campaigns report type
• Display Line Items report type
• Display Tactics report type
• Display Bids report type
• Display Campaigns Entity report type
• Display Line Items Entity report type

🔥 PostgreSQL is now supported in Improvado as a flat data source!

✅ Key Features:

• Seamlessly connect your PostgreSQL database and start importing tables via the Improvado UI.
• Import data tables directly from your database into Improvado Storage.
• Select specific fields, define data types, and configure your Extraction scheduling.

Equipped with in-depth marketing and analytics knowledge, our new AI Agent can handle 99.5% of routine analytics tasks, helping you answer day-to-day data questions — instantly.

Here’s what you can do now:

• Get answers and recommendations without involving analysts or engineers
• Generate reports, charts, and dashboards in just a few prompts
• Schedule insights delivery via email or your favorite messenger

Using Improvado’s new AI Agent saves your marketing team up to 30 hrs/week.

Our naming convention solution was previously part of the Marketing Data Governance product. Now, it’s available as a standalone module as well — and goes beyond monitoring campaign naming issues to automatically fixing them, whether used on its own or as part of MDG.

Here’s what it does:

• Audits campaign naming across platforms in real time
• Fixes issues fully hands-free or with your approval
• Syncs fixed naming back to your ad platforms

This update will help you enforce naming standards and truly maximize ROAS.

AI Agent for Transformation helps you build, debug, and optimize transformations directly inside your Transformation Wizard — from formulas to joins, filters, and beyond.

New Report Types 📊

The following report types are available starting this month:

Advantage

• Sales Journals Monthly report type

Amazon Seller Central

• Sales and Traffic report type

Google Ads

• Ad Group Criterion Entity report type
• Videos free-form report type

Google Display & Video 360

• Floodlight free-form report type
• Reach free-form report type
• Ad Group Assigned Targeting Options Entity report type
• Ad Groups Entity report type

Hubspot

• Marketing Emails report type

Matomo

• Event Names report type
• Event Actions report type
• Event Categories report type

Skai API (Kenshoo V3 API)

• Reports Entity report type
• Reports with Date Selection report type
• Report without Date report type

Twitter

• Line Items Entity report type

We’re excited to announce that Redshift and Snowflake are now supported in Improvado as flat data sources!

✅ Key Features:

• Easily connect your Snowflake or Redshift account via the Improvado UI.
• Import data tables directly from your database into Improvado Storage.
• Select specific fields, define data types, and configure your Extraction scheduling.

Immediate access to relevant docs, streamlining the authentication process.

You can now create and assign custom labels to your custom extraction templates. Use labels to organize your templates with meaningful tags that suit your specific needs and quickly filter by label to find what you need—no more scrolling through long lists.

Lineage UI now includes dependencies for AI Recipes tables, completing the end-to-end visibility of your data pipeline.

Transformation Recipes now have clear Staging and Production statuses, allowing you to test changes before they go live.

⭐ Key Improvements:‍

• Safe Staging: Build and test on 60-day sample data without affecting production
  
• Real-Time Validation: Instantly catch issues with complexity, compatibility, and resource usage
  
• Streamlined Deployment: Confidently move tested transformations to production with clear status indicators and manual controls (Run Load, pause, multi-step flows).

🔥 Google Cloud Storage is now supported in Improvado as flat data source!

✅ Key Features:

• Authorize your Google Cloud Storage account via OAuth to start importing data.
• Import Google Cloud Storage tables directly via Improvado UI
• Configure Extraction scheduling, Table meta, Skip rule, etc. for your extraction

New API integrations 🧩

We have added 6 new data sources with the following report types:

Impact Partner

• Reports report type
• Reports Entity report type

Allure TestOps

• Launches report type
• Test Cases report type
• Test Cases History report type

Reddit Social

• Subreddit Post Comments report type
• Subreddit Posts report type

Matomo

• General report type

SOCi

• Projects Entity report type
• Reviews Entity report type

Facebook Business

• Owned Instagram Accounts report type
• Business Invoices report type
• Business Partner report type
• Owned Pages report type
• Business Users report type

API changes ⚙️

Spotify Ads

We have upgraded our Spotify Ads API to v3.

For more information, see Spotify Ads API documentation.

Moloco Cloud

We have upgraded our Moloco Cloud API to v1.8.

For more information, see Moloco Cloud API documentation.

Criteo Retail Media

We have upgraded our Criteo Retail Media API to v2025-01.

For more information, see Criteo Retail Media API documentation.

New Report Types 📊

The following report types are available starting this month:

Google Ads

• Asset Groups free-form report type‍
• Geographic View free-form report type
• Ad Group Asset report type
• Assets Entity report type‍
• Local Services Lead Entity report type

LinkedIn Organic

• Events Entity report type

LinkedIn Ads

• Ad Analytics report type
• Lead Form Responses Entity report type

Tableau

• View Data report type
• Views Entity report type

Youtube

• Content Owner Shorts Ad Revenue Monthly report type‍
• Content Owner Shorts Country Ad Revenue Monthly report type
• Content Owner Shorts Red Revenue Video report type

We are pleased to announce the launch of Lineage UI, a powerful new feature designed to enhance visibility into your data ecosystem within the Improvado platform. This tool provides a clear, interactive visualization of data relationships, dependencies, and workflows, empowering teams to track their data flows.

Key features:‍

• 🚀Can help to track data flow across transformations and tables, giving you deeper insights into your pipeline.
  
• ✅ Trace data issues back to their source by visualizing transformation history and dependencies.
  

Note: At launch, Lineage UI will include Extract and Load tables only, with AI Recipes tables support coming soon.

Introducing our new Marketing Data Governance solution—streamline your naming conventions, enhance data clarity, and build trust in your analytics. Simplifying data management starts here.

Level up with our next-generation AI Agent — faster, smarter, and packed with new tools. Sign up for early access and give us your feedback!

Configure data loading directly within the transformation wizard. No more switching contexts — choose the destinations, schedule and load data in one place.

🔐 We’re thrilled to introduce SAML SSO and Shibboleth SSO support, empowering organizations to streamline secure access to Improvado while maintaining rigorous authentication standards.

• SAML SSO: Supports SAML 1.0/2.0 for password-free authentication, integrating seamlessly with your Identity Provider (IdP).
• Shibboleth SSO: Dedicated compatibility with Shibboleth’s SAML-based identity solutions, including attribute release policies.

✔️ Scheduled extractions now display a warning message when the extraction time exceeds the sum of the Data Delivery ETA and the average sync time (calculated from the report’s median dataflow duration over the past 60 days). This alert provides a recommended extraction time range to help avoid delays and maintain SLA compliance. Adjust your schedule directly from the warning to optimize data delivery.

🚀 We’re thrilled to share that Microsoft Fabric is now available as a destination!

Now you can load data directly into Microsoft Fabric with automated pipelines, eliminating the need for manual exports.

New API integrations 🧩

We have added a new data source with the following report types:

Facebook Threads

• ‍Threads Entity report type
• Threads Insights report type

API changes ⚙️

Campaign Monitor

We have upgraded our Campaign Monitor API to v3.3.

For more information, see Campaign Monitor API documentation.

New Report Types 📊

The following report types are available starting this month:

Amazon Advertising DSP

• Domain Lists Entity report type
• Product Categories Entity report type

Amazon Marketing Cloud

• Workflow Report without Date report type

Amazon Seller Central

• Returns by Return Date report type

AppsFlyer

• Installs (Retargeting) report type
• In-app Events (Retargeting) report type

Google Ads

• Change History Entity report type

Google Ad Manager

• Lineitems Entity report type

Google Display & Video 360

• Advertiser Assigned Targeting Options Entity report type

Hubspot

• Email Events Entity report type
• Marketing Campaigns Entity report type

Klaviyo

• Flow Messages Entity report type

LinkedIn Ads

• Lead Forms Entity report type

Shopify GraphQL

• Sales Agreement by Order report type
• Customer Journey Moments by Order report type

Snapchat Ads

• Ad Squads Entity report type

StackAdapt GraphQL

• Creative Conversions Insights report type
• Geo Insights report type
• Domain Insights report type

TikTok Ads

• Auction Basic Advertisers report type

Tubular Labs

• Video Trends Summary Monthly report type

Yext

• Reviews Entity report type

YouTube

• Playlist Entity report type
• Playlist Items Entity report type

‍

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

🎉 We’re proud to announce Request Credentials feature! Now, you can request external users’ credentials to establish new connections directly in Improvado UI. Simply generate a secure link from the Connections page and send it to your recipients. Once approved, your connection will automatically update with an External label. Get started and simplify your connection process today!

ℹ️ Note: This feature is currently only available upon request. For further details, please reach out to your CSM.

🚀 Introducing our new update, designed to eliminate the time-consuming manual entry of table names for custom configurable reports.

This feature automatically generates appealing table names based on the selected dimensions, reducing confusion and enhancing transparency between tables. The streamlined naming process not only simplifies your workflow but also speeds up the overall extraction flow for a more user-friendly reporting experience. We've also updated all extraction orders naming for custom report types to a new format that includes data table name (e.g., highlighting time granularity directly in the order name).

🔥 We’re introducing Transformation Statuses to simplify recipe management!

Now, you can easily switch between Draft (editable, test-safe) and Active (production-ready) modes to modify logic without disrupting live data flows. Safely test changes in Draft, activate when confident, and let autoload handle the rest — or trigger loads manually. This update ensures clarity, reduces redundancy, and safeguards your operations.

💥 We are excited to introduce our new Bulk Actions update designed to enhance your workflow efficiency. With this update, you can now easily select multiple connections or orders and take bulk actions such as deleting, running, pausing or unpausing them—saving you time and effort.

✅ Key Enhancements:

• Streamlined Navigation: This update affects the following tabs:
• Extraction orders (within connections and data tables)
• Connected sources‍
• Select All Button: Easily select all connections/orders at once by clicking the new Select all button.

🔥 We’re delighted to introduce you to the new AWS S3 (external buckets) integration, now available as a self-serve Flat Data source! Seamlessly connect existing AWS S3 buckets and automate data extraction with Improvado’s intuitive interface.

✅ Key Features:

• Direct Integration with External S3 Buckets: Securely connect to your own AWS S3 buckets without migrating data to an Improvado-managed instance.
  
• Flexible Configuration: Set extraction schedules, define table metadata, apply skip rules, and customize filters for precise data ingestion.

✨ We're excited to announce our new PII Labels feature! Fields containing sensitive personal data are now clearly marked as PII in the Label column. This update empowers you to easily identify and exclude such fields from your reports.

For step-by-step instructions on how to remove PII fields from your reports, please refer to our documentation on removing PII fields.

New API integrations 🧩

We have added 9 new data sources with the following report types:

TikTok Business

• Assets Entity report type
• Invoices Entity report type
• Billing Groups Entity report type

Webflow

• Forms report type

Brave Ads

• Campaigns report type
• Campaigns Entity report type

Sharepoint via Microsoft Graph API

• Drive Items XLSX report type

Basecamp

• Todo Sets report type
• Comments report type
• Projects report type
• Todos report type
• Todo Lists report type

StackAdapt GraphQL

• Campaign Group Delivery report type
• Campaign Location Targets Entity report type
• Campaigns Entity report type
• Creative Delivery report type
• Campaign Inventory Targets Entity report type
• Campaign Delivery report type
• Advertiser Delivery report type
• Ads Entity report type
• Creatives Entity report type
• Campaign Groups Entity report type
• Campaign Flights Entity report type
• Advertisers Entity report type

HighLevel

• Location Custom Fields report type
• Opportunities report type
• Pipelines report type
• Users report type

Sprout Social Influencer

• Campaigns report type
• Posts report type

Ahrefs

• Projects report type
• Rank Tracker report type

API changes ⚙️

Adobe Workfront

We have upgraded our Adobe Workfront API to v19.

For more information, see Adobe Workfront API documentation.

Google Ad Manager

We have upgraded our Google Ad Manager API to v202411. For more information, see Google Ad Manager API documentation.

This change affects the following data sources:

• Google Ad Manager
• Google Ad Manager (by Advertiser)

Criteo

We have upgraded our Criteo API to v2025-01.

For more information, see Criteo API documentation.

New Report Types 📊

The following report types are available starting this month:

Amazon Advertising DSP

• Technology Report free-form report type

Birdeye

• Review Count By Rating report type

Google Ad Manager

• Orders Entity report type
• Creatives Entity report type
• Lineitems Entity report type
• Reports free-form report type

Google Campaign Manager (by Advertiser)

• Standard free-form report type

Google Display & Video 360

• Channels Entity report type

Pinterest Organic

• Pins Entity report type

Teads

• Reports free-form report type

TikTok Ads

• Auction Audience Ads free-form report type

Tubular Labs

• Properties Entity report type
• Creator Properties Monthly Trends report type
• Creator Monthly Trends report type

VTiger

• Contacts Entity report type

New API integrations 🧩

We have added 2 new data sources with the following report types:

Singular

• Cohort Metrics Entity report type
• Conversion Metrics Entity report type
• Custom Dimensions Entity report type

Amazon Marketing Cloud

• Workflow Report with Date Selection report type
• Workflows Entity report type

API changes ⚙️

Facebook

We have upgraded our Facebook API to v21. For more information, see Facebook API documentation.

This change affects the following data sources:

• Facebook Ads
• Facebook Pages
• Instagram Hashtag
• Instagram Organic
• Instagram Webhooks

Google Ads

We have upgraded our Google Ads API to v18.

For more information, see Google Ads API documentation.

New Report Types 📊

The following report types are available starting this month:

Amazon Advertising DSP

• Targets Entity report type

Bing Ads (Microsoft Advertising)

• Audience Performance Report report type

Facebook Ads

• Conversions report type

Facebook Pages

• Stories Entity report type

Google Ads

• Customer Manager Link Entity report type
• Web Page View report type

Harvest

• Users Entity report type

Linkedin Ads

• Ad Video Preview report type
• Videos Entity report type
• Ad Image Preview report type
• Images Entity report type
• Posts Entity report type
• Campaigns Entity report type
• Creatives Entity report type

ShipHero

• Shipments report type
• Allocation Line Items report type
• Order Line Items report type
• Orders report type

We're excited to introduce the new Custom Wizard feature, empowering you to build custom transformations by assembling modular workflow steps tailored precisely to your needs. With complete control at your fingertips, you can easily create a blank template, add and manage a variety of steps—like blending, filtering, joining, and grouping data—and adjust each step on the fly. Elevate your data transformation process with a tool designed to make your data actionable and analysis-ready.

We’re excited to introduce Shareable Dashboards, making it simple to collaborate with external stakeholders. With just a click on the Share button in the top-right corner of your dashboard, you can generate a public link that lets anyone view your dashboard.

We’re pleased to unveil the Import Columns to Blend Data feature, designed to streamline your workflow. This enhancement allows you to quickly bulk import columns from previous steps or existing tables, making data integration smoother than ever.

Introducing our Looker Dashboard built on rules loaded in GBQ. This powerful governance dashboard allows you to build and deploy your rules as seamlessly as you do with transformations, enhancing your data governance capabilities.

We’re thrilled to unveil our new Recipe Templates View, complete with a preview of your recipe dashboards. Plus, you can start fresh with a blank template, giving you the flexibility to build the perfect recipe from scratch.

The Custom option in the Lookback Window field enables users to specify their preferred lookback window, allowing for precise control over the desired date range. This option complements the preset choices of Live, Default, and Max, providing both flexibility and convenience.

This enhancement makes it easier to tailor lookback windows to specific needs while retaining the simplicity of preset scheduling options.

New API integrations 🧩

We have added 2 new data sources with the following report types:

Shiphero

• Inventory Changes report type
• Products report type
• Warehouse Products report type

Dash Hudson

• TikTok Follower Demographics report type
• Instagram Follower Demographics report type
• Campaigns Entity report type
• Campaign Media Entity report type

API changes ⚙️

LinkedIn

We have upgraded our LinkedIn API to 202411.

This change affects the following data sources:

• LinkedIn Ads
• LinkedIn Organic

For more information, see LinkedIn API documentation.

Klaviyo

We have upgraded our Klaviyo API to v2024-10-15.

For more information, see Klaviyo API documentation.

New Report Types 📊

Amazon Advertising DSP

• Ad Groups Entity report type
• Campaigns Entity report type

Apple App Store

• App Crashes report type
• App Sessions Detailed report type
• App Sessions Standard report type

Google Display & Video 360

• Line Item Assigned Targeting Options Entity report type
• Insertion Order Assigned Targeting Options Entity report type

Gorgias

• Ticket Custom Fields report type

Marketing Cloud Account Engagement (Pardot API)

• Custom Redirects Entity report type

SEMrush

• Domain Rank History FK Monthly report type
• Domain Ad Copies report type

Youtube Organic

• Shorts Entity report type

We’re excited to announce the rework of the Conflicted Orders resolution process, which is now live as part of the Extraction flow! This update simplifies and streamlines the experience, making it easier for you to handle conflicting extraction orders in a single action.

We’re excited to announce the launch of Custom Transformation, a powerful new feature that gives you complete control over your data workflows.

With Custom Transformation, you can:

• Create workflows step-by-step with modular actions like Blend Data, Filter Data, and Join Data.
• Customize and refine transformations as needed.
• Build tailored solutions to meet your specific data needs.

This update simplifies complex data processes and empowers you to design workflows that are as unique as your goals. Start transforming your data today! 🚀

New API integrations 🧩

We have added a new data source with the following report types:

Square

• Lineitems report type
• Locations report type
• Orders report type

API changes ⚙️

Yext

We have upgraded our Yext API to v2.0 (20241031).

For more information, see Yext API documentation.

New Report Types 📊

Amazon Advertising

• Targeting Sponsored Products report type
• Targeting Sponsored Display report type
• Category Benchmark report type

Amazon Advertising DSP

• Assets Entity report type
• Ad Creatives Entity report type

Basis DSP (Centro DSP)

• Groups Entity report type
• Tactics Entity report type

Bing Ads (Microsoft Advertising)

• Keyword Performance Report report type
• Billing Documents Entity report type
• Campaigns Entity report type

Dash Hudson

• TikTok Follower Demographics report type
• Instagram Follower Demographics report type

Google Ads

• Campaign free-form report type
• Ad Group free-form report type
• Invoice Entity report type
• Billing Setup Entity report type
• Ad Group Ad report type

Outbrain

• Campaign Region report type

Semrush

• Subdomain Ranks Monthly report type
• Subfolder Ranks Monthly report type
• ‍URL Ranks Monthly report type

Yext

• Healthcare Professionals Entity report type
• Locations Entity report type
• Entities report type

Yotpo

• Product Reviews Entity report type

We’ve made the authentication process smoother and more user-friendly! The auth page now features an integrated setup guide, providing step-by-step assistance without needing to open a separate tab. This update streamlines setup and ensures you have all the information you need, right when you need it.

We’re excited to unveil a refreshed design for data source tiles! Categories are now displayed as tags within each tile, making it easier to navigate and understand the available options. Explore the updated design on the Data Sources List page!

Transforming your data just got more straightforward and more efficient! We’ve added new operators to Self-Serve Data Transformation to help you organize, filter, and merge your data with ease:

• Blend Data: Unify your data from multiple sources into a single, cohesive dataset
• Filter Data: Use versatile filters to narrow down datasets and transformation outputs.
• Group Data: Aggregate and organize data to enable structured management of large datasets.
• ⭐Join Data: Seamlessly merge datasets within your workflows for enhanced integration and flexibility.

These enhancements empower you to transform data effortlessly. Watch the video below to learn more!

We’re excited to announce the release of Data Preview as part of our Data Explorer! This new feature gives you more control and insights into your extracted data.

Key Highlights:

• Preview Before Loading: View table data before sending it to its final destination, giving you more confidence in your data quality.
• Unified with Transformation Wizard: This integration provides a seamless experience in inspecting and transforming data.
• Grouping and Filtering: Easily organize data by specific criteria to better analyze and manage your datasets.
• Discrepancy Research: Use Data Preview to investigate any potential inconsistencies within your data.

New API integrations 🧩

We have added 2 new data sources with the following report types:

Gorgias

• Tickets report type
• Customers report type
• Integrations report type
• Surveys report type
• Ticket Messages report type
• Users report type
• Voice Calls report type

Sam's Club

• Page Types report type
• Video Campaigns report type
• Video Keywords report type
• Ad Group Media Entity report type
• Ad Items Entity report type
• Campaigns Entity report type
• Keywords Entity report type
• Negative Keywords Entity report type
• Placements Entity report type
• SBA Profiles Entity report type
• Suggested Keywords Entity report type
• Platforms report type
• Categories report type
• Ad Items report type
• Ad Groups report type
• Media Entity report type
• Ad Groups Entity report type
• Placements report type
• Keywords report type
• Brands report type

API changes ⚙️

Google Ad Manager

We have upgraded our Google Ad Manager API to v202408.

This change affects the following data sources:

• Google Ad Manager
• Google Ad Manager (by Advertiser)

For more information, see Google Ad Manager API documentation.

New Report Types 📊

The following report types are available starting this month:

Adjust API

• Network By Campaign report type
• Creative Network Hour report type

Amazon Advertising

• Targeting Sponsored Brands report type

Amazon Advertising DSP

• Advertisers Entity report type

Facebook Ads

• Ads By Audience Segments report type

Illumin

• Revenue free-form report type

LinkedIn Organic

• Video Daily report type

Hubspot

• Emails Entity report type
• Communications Entity report type
• Notes Entity report type
• Tasks Entity report type

Oracle NetSuite

• Transaction Lines Entity report type
• Transaction Accounting Lines Entity report type
• Accounts Entity report type
• Departments Entity report type
• Entities Entity report type
• Transactions Entity report type
• Transaction Lines Entity report type
• Classifications Entity report type
• Counterparty Entity report type

‍

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

Each of the new templates also supports the visualization.

Now you can turn the visualization by clicking a single button.

Meta Loader indexes data for AI functionality.

We made big improvements toward the speed:

1. New tables created by Wizard will appear in other Wizards immediately.
2. New uploaded tables will be indexed in 5-10 min.

We’ve revamped the settings experience to make it easier than ever to manage your account and team.

Simply click the ⚙️ gear icon to open the new side panel, where you’ll find:

MANAGE Section🛠️

• Members: Access the lists of users separated by workspaces - ex. Your Team page (previously in the main menu)

PROFILE Section 👤

• Notifications: Quickly navigate to the Notification Center
• Settings: Update and view your Account Settings

We hope this streamlined side panel makes interactions with our user interface smoother and more intuitive!

• Eliminates the need to setup data loading after extraction
• Significantly minimizes the time required to set up data flows
• Improves the overall user experience

Data Preview allows you to hide or show columns, group data based on selected dimensions and metrics, and apply filters to explore your data in convenient way.

Google Ads Audit

• These rules allow you to understand the health of your data across UTM, naming convention and marketing campaigns themself. It shows how your data is ready to be transformed.

Data Integrity

• These rules allow you to set up alerts on any potential problems with extract, load, connections.

🔥 We are thrilled to announce a new Flat Data integration - Amazon Athena!

✅ Key Features:

• Import Amazon Athena tables directly via Improvado UI
• Configure Extraction scheduling, Table meta, Skip rule, etc. for your extraction

Additionally, we’d like to highlight two other existing Flat Data sources that provide seamless integration:

• AWS S3: Securly upload your files for data extraction into an Improvado-managed AWS S3 instance.
• SFTP: Import your files directly to Improvado-managed SFTP

‍

New API integrations 🧩

We have added 6 new data sources with the following report types:

Yotpo

• Products Entity report type
• Products report type
• Reviews Metadata Entity report type
• Reviews Entity report type

VTiger

• Email Campaigns report type
• Leads report type
• Quotes report type

Birdeye

• GMB Keywords report type
• GMB Customer Actions Map report type
• Businesses Entity report type
• Google View Search Map report type

Apple App Store

• App Store Installations and Deletions Standard report type
• App Store Purchases Detailed report type
• App Store Purchases Standard report type
• App Store Pre-Orders Standard report type
• App Store Discovery and Engagement Standard report type
• App Store Discovery and Engagement Detailed report type
• App Store Downloads Standard report type
• App Store Pre-Orders Detailed report type
• App Store Installations and Deletions Detailed report type
• App Store Downloads Detailed report type

Nextdoor Ads

• Ad Groups Entity report type
• Reports report type
• Campaigns Entity report type
• Ads Entity report type

WhatConverts

• Leads report type

API changes ⚙️

Google Display & Video 360

We have upgraded our Google Display & Video 360 API to v3. For more information, see Google Display & Video 360 API documentation.

New Report Types 📊

The following report types are available starting this month:

ActiveCampaigns

• Contact Tags report type
• Contact Lists report type
• Contact Goals report type
• Goals report type

Amazon Advertising

• Search Term Sponsored Brands report type
• Search Term Sponsored Products report type

Amazon Advertising DSP

• Invoice Details report type

DoubleVerify

• Standard free-form report type

Facebook Ads

• Business Invoices Entity report type

Google Ads

• Shopping Performance View report type
• User List Entity report type

Google Display & Video 360

• Advertisers Entity report type

Hubspot

• Properties Entity report type
• Property Options Entity report type

Instagram Organic

• Reached Audience Cities report type
• Reached Audience Genders report type
• Reached Audience Countries report type
• Reached Audience Ages report type

Taboola

• Campaigns Entity report type
• DMA Campaigns report type
• Regions report type

Zendesk

• Ticket Fields Entity report type

‍

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

We have updated the recipe templates tab, making it even easier to create new recipes using our new self-serve data transformation flow.

Now you can apply Pause/Unpause, Run actions to any selected orders on the current page. Before, only Transfer & Edit were available for bulk selection.

Also, Run (prev. Run Extraction) now supports multiple orders!  

Currently, available only for Extraction orders on Connection Details pages & Data table pages. 

The sharing feature provides a flexible way to control access to your notebooks, allowing both global and individual user permissions.

We're excited to introduce new user roles, allowing you to assign and manage access within your team based on specific job responsibilities. This update ensures tailored permissions, providing the right level of access while maintaining data security and operational control.

We’re introducing Data source labels to help you quickly identify new, deprecated, or soon-to-be-sunset data sources. These labels can be found on the Data Sources page and Connection Details pages, as well as on our Integrations website page.

New API integrations 🧩

We have added one new data source with the following report type:

Samsung DSP

• Trader Delivery All report type

API changes ⚙️

Apple Search Ads

We have upgraded our Apple Search Ads API to v5. For more information, see Apple Search Ads API documentation.

Facebook

We have upgraded our Facebook API to v19. For more information, see Facebook API documentation.

This change affects the following data sources:

• Facebook Ads
• Facebook Pages
• Instagram Hashtag
• Instagram Organic
• Instagram Webhooks

Amazon Ad Server

Please note that Amazon Ad Server will be sunset in Q4 2024. For more information, see Amazon Ad Server API documentation.

On October 1, 2024, the ability to create new campaigns, placements, and tag managers will be disabled.

New Report Types 📊

The following report types are available starting this month:

Amazon Advertising

• Bounce Rate Store Insights report type
• Dwell Time Store Insights report type
• Invoice Details report type
• Keywords Sponsored Display report type
• Orders Store Insights report type
• Sales Store Insights report type
• Store Quality Insights report type
• Stores Entity report type
• Units Store Insights report type
• Views Store Insights report type
• Visits Store Insights report type

Mountain

• First Touch report type

Hubspot

• Owners Entity report type

The Trade Desk API

• Campaign Frequency Configs Entity report type
• Ad Group Frequency Configs Entity report type

SEMrush

• Projects Entity report type
• Organic Visibility By Campaign report type
• Campaigns Entity report type

Skai API (Kenshoo V3 API)

• Campaign By Device report type

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

We are thrilled to announce a new destination - Azure Data Lake!

• The Data Sources menu item was removed. Data Sources page is now available via the Make a new connection button on the Connections page.‍
• Log out button was moved to the Account Settings page.

This parameter specifies how often a rule will be executed to check for any violations that trigger notifications.

We expanded number of options to monthly and quarterly timelines.

Explore how you can simplify data modeling with an intuitive, step-by-step flow that enhances self-service, streamlines recipe management, and automates model updates.

✅ Key Features:

• Blend data across multiple data sources
• Apply custom formulas on any dimension
• Filter data

Every step is powered by AI, enabling a seamless user experience.

New API integrations 🧩

We have added 2 new data sources with the following report types:

MikMak

• Pages report type
• Purchase Intent Clicks by Sources report type
• Purchase Intent Clicks by Stores & Products report type
• Purchase Intent Clicks by Stores (Offline) report type
• Retailers report type
• Sales by Sources report type
• Sales Coverage report type
• Sales Summary report type
• Sales Detail report type
• Purchase Intent Clicks by Retailers & Products report type
• Commerce Types report type
• Attributable Online Sales Estimation report type
• Audience Performance report type
• Products report type
• Purchase Intent Clicks by Commerce Experience report type
• Countries report type
• Commerce Experiences report type

IAS

• YouTube Brand Safety report type
• Geo Compliance report type
• Collision report type
• Brand Suitability report type
• Teams Entity report type
• Performance report type
• Domain Mismatch report type

API changes ⚙️

IQM

We have upgraded our IQM API to v3.

For more information, see IQM API documentation.

New Report Types 📊

The following report types are available starting this month:

Google Ads

• Campaign Country Conversion report type

Klaviyo

• Flow Series report type

Appsflyer SKADNetwork

• Aggregated Postback report type

Youtube Organic

• Audience Retention Ad Indisplay Monthly report type
• Audience Retention Ad Instream Monthly report type
• Audience Retention Organic Monthly report type

Hubspot

• Lists Entity report type
• Meetings Entity report type
• Calls Entity report type
• Membership Entity report type

Pinterest Ads

• Ad Groups Entity report type

TikTok Ads

• Ad Group report type

Snapchat Ads

• Ad Squads report type

The Trade Desk API

• Bid List Details Entity report type
• Partners Entity report type
• Campaigns Entity report type
• Ad Groups Entity report type
• Partner Bid Lists Entity report type
• Advertiser Bid Lists Entity report type
• Campaign Bid Lists Entity report type
• Ad Groups Bid Lists Entity report type

Google Ads

• Label Entity report type

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

New API integrations 🧩

We have added 1 new data source with the following report types:

Walmart Connect

• Search Video Campaigns report type
• Search Page Types report type
• Search Attributed Purchases report type
• Display Bids report type
• Display Tactics report type
• Search Keywords report type
• Search Category report type
• Display Campaigns Entity report type
• Search Ad Groups Entity report type
• Search SBA Profiles Entity report type
• Search Keywords Entity report type
• Search Ad Items Entity report type
• Search Suggested Keywords Entity report type
• Search Campaigns Entity report type
• Search Ad Items report type
• Search Brands report type
• Search Ad Groups report type
• Search Video Keywords report type
• Display Line Items Entity report type
• Search Placements report type
• Display Campaigns report type
• Display Line Items report type
• Search Platforms report type

New Report Types 📊

The following report types are available starting this month:

Adobe Workfront

• Tasks Entity report type

Roundel

• Campaign Total Level report type
• Item Sales report type

‍

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

New API integrations 🧩

We have added 4 new data sources with the following report types:

Branch Custom Export

• Eo Topics report type
• SKAdNetworks Topics report type

Innovid

• Viewability report report type
• Delivery report report type

CreativeX

• Posts report type

Captiv8

• Campaigns entity report type
• Reports entity report type
• Reports data report type

API changes ⚙️

Google Ads

We have upgraded our Google Ads API to v16. For more information, see Google Ads API documentation.

Google Ad Manager

We have upgraded our Google Ad Manager API to v202402. For more information, see Google Ad Manager API documentation.

LinkedIn

We have upgraded our LinkedIn API to v202404. For more information, see LinkedIn API documentation.

Criteo

We have upgraded our Criteo API to v2024-01. For more information, see Criteo API documentation.

‍

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

Creating and updating cells using AI

This feature empowers you to effortlessly build and refine your data models, ensuring that the AI works precisely according to your specifications. Whether you need to adjust naming conventions, handle paid search data, or manage cross-channel data, our AI Agent simplifies the process.

AI Notebook Scheduling

We are excited to introduce AI Notebook Scheduling, a powerful new feature designed to automate recurring tasks like data analysis, model training, and report generation.With AI Notebook Scheduling, you can automate the execution of your AI notebooks according to a predefined schedule. Configure your notebooks to run automatically at specific times or at regular intervals, saving you time and reducing the need for manual intervention.

AI MCDM Recipes

The Mapping feature allows you to create fully customized mappings across different data sources using a simple, no-code interface. This feature not only simplifies the integration process but also enables you to manipulate data by adding calculated fields, applying filters, and using mathematical operations and conditional logic to transform raw data into insightful metrics.

Data Governance Dashboard

This tool provides comprehensive sections and charts to help you understand your compliance metrics and performance. With this feature, you can analyze critical data and use these insights to enhance your campaigns effectively.

Rules Library

The Rules Library is a collection of pre-built rules that we have created within Improvado. It contains rules from various categories and directions, making it easier than ever to implement complex logic and data transformations. You can select a rule from the library and simply adapt it to your needs, streamlining your workflow and saving valuable time.

We're thrilled to announce the rollout of a new Save as a template feature, which brings significant enhancements and expansions to the Data Extraction flow.

✅ To streamline workflow and enhance your experience, we have provided you with the ability to create and update custom extraction templates directly within the extraction flow.

New API integrations 🧩

We have added 4 new data sources with the following report types:

Adelphic DSP

• Conversion report type
• Performance report type
• Universal Pixel Entity report type
• ROAS report type

Roundel

• Vendors entity report type
• Campaign Day Level report type
• Brands entity report type
• Campaigns entity report type

RTB House

• Advertisers entity report type
• Clients entity report type
• Offer categories entity report type
• Offers entity report type
• Campaigns entity report type
• Rtb creatives entity report type
• Conversions report type
• Billing report type

Qualtrics

• Distributions entity report type
• SMS distributions entity report type

API changes ⚙️

LinkedIn Ads

We have upgraded our LinkedIn Ads API to v202305.

For more information, see LinkedIn Ads API documentation.

New Report Types 📊

The following report types are available starting this month:

Amazon Vendor Central

• Inventory Monthly report type
• Inventory Weekly report type

Shopify

• Shipping Lines report type
• Orders GraphQL report type

Hubspot

• Accounts Entity report type
• Form Submissions report type

Marketo

• Leads Entity report type

Basis Platform API

• Conversions report type

‍

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

This feature automates the execution of all cells within a notebook with a single click, streamlining workflows by eliminating the need for manual sequential runs. Simply click the Run All button to execute all cells from top to bottom, enhancing efficiency in data analysis processes.

New API integrations 🧩

We have added 1 new data source with the following report types:

Instacart

• Display Keywords report type
• Video Products report type
• Video Campaigns report type
• Video Adgroups report type
• Display Products report type
• Display Adgroups report type
• Display Campaigns report type
• Sponsored Campaigns report type
• Video Keywords report type
• Sponsored Products report type
• Sponsored Keywords report type
• Sponsored Adgroups report type

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

API changes ⚙️

Shopify

We have upgraded our Shopify API to v2024-01.

For more information, see Shopify API documentation.

New Report Types 📊

The following report types are available starting this month:

Amazon Seller Central

• Catalog Items by ASIN Entity report type

AppsFlyer

• Cohorts free-form report type

Pinterest Ads

• Analytics report type

Facebook Pages

• Videos By Region report type

Criteo

• Campaigns report type
• Adgroups report type

TikTok Ads

• Campaign Custom Events report type

We are delighted to announce that we've significantly upgraded our AI Agent! Here are some major updates to highlight:‍

AI Notebook Starter Pack

In the notebook history, you have one pinned notebook, inside it you can find a lot of very useful information: documentation, videos with use cases, and all available recipes. This is the entry point to start using our AI Agent to solve any marketing and analytical problems.

AI Recipes

We have released the ability to use pre-built recipes for a large number of cases: naming convention handling, paid search, cross-channel, and much more. That is, you create a recipe from a template and then simply adapt it to your needs.

Column & filter builder

This feature allows you to create a fully customized mapping, allowing to manipulate data by adding calculated fields and applying filters. This manipulation includes mathematical operations and conditional logic to transform raw data into insightful metrics.

New API integrations 🧩

We have added 4 new data sources with the following report types:

Google Search Ads 360 (Beta)

• Campaign Entity report type
• Campaign Criterion Entity report type
• Ad Group Criterion Entity report type
• Ad Group report type
• Age Range View report type
• Gender View report type
• Keyword View report type
• Campaign report type
• Location View report type
• Ad Group Ad Entity report type
• Bidding Strategy Entity report type
• Customer Entity report type
• Geo Target Constant Entity report type
• Ad Group Ad report type
• Ad Group Entity report type
• User List Entity report type
• Campaign Budget Entity report type

Sprout Social:

• Profiles Entity report type
• Profile Analytics report type
• Post Analytics report type
• Users Entity report type
• Tags Entity report type
• Groups Entity report type

Tune Network API

• Conversions report type

Applovin

• Advertiser Analytics report type

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

New Report Types 📊

The following report types are available starting this month:

Google Display & Video 360

• Standard report type

Reddit

• Adgroups Metro (DMA) report type

Piwik PRO

• Free-form Daily Report report type

Oracle NetSuite

• Customers Entity report type

Salesforce Marketing Cloud

• Journey History report type

LinkedIn Ads

• Analytics by Groups Monthly report type

Moloco Cloud

• Cohort Summary report type

‍

We are thrilled to announce two new Flat Data integrations - Azure SQL & MySQL!

✅ Key Features:‍

• Import Azure SQL & MySQL tables directly via Improvado UI
• Configure Extraction scheduling, Table meta, Skip rule, etc. for your extraction
• A new Data source category was added: SQL

We are thrilled to announce enhancements to our dashboard that provides an in-depth analysis of your data usage📊

What has been changed?

📌 Naming: Usage Dashboard to Usage Stats.
‍‍📌 Improved Visualization: Clearer and more interactive graphs to track data usage over time.
‍📌 Enhanced Data Breakdown: More detailed comparisons of data usage across different periods and categories.
📌 User Experience: A more intuitive layout.
📌Filtering Functionality: Lots of filtering options were added.

New API integrations 🧩

We have added 2 new data sources with the following report types:

Harvest:

• Project Budget Entity report type
• Time Teams report type
• Projects Entity report type
• Time Projects report type
• Time Clients report type
• Time Entries Entity  report type
• Time Tasks report type

Liftoff:

• Creatives Entity report type
• Campaigns Entity report type
• Apps Entity report type
• Events Entity report type
• Performance report type

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

API changes ⚙️

Facebook

We have upgraded our Facebook API to v18.
This change affects the following data sources:

• Facebook
• Facebook Pages
• Instagram Stories and Mentions
• Instagram Organic
• Instagram Hashtag

For more information, see Facebook API documentation.

New Report Types 📊

The following report types are available starting this month:

Pinterest Ads

• Ads entity report type

Oracle NetSuite

• Opportunities Entity report type

Facebook Ads

• Accounts Entity report type

Piwik PRO

• Goal Conversions report type

API changes ⚙️

Klaviyo

We have upgraded our Klaviyo API to v2023-12-15.
For more information, see Klaviyo API documentation.

New Report Types 📊

The following report types are available starting this month:

Google Campaign Manager (by Advertiser)

• Campaign Roadblock Flights Entity report type
• Roadblocks Entity report type

Apple Search Ads

• Adsets Keywords by Hours report type

Xandr

• Engagement Metrics Network report type

Brandwatch

• Mentions report type

Facebook Pages

• Page Ratings report type

Piwik PRO

• Campaign City Device report type

Google Display & Video 360

• Entity Creatives report type

The reworked Extraction flow allows you to use custom dimensions and metrics in your Data Extraction configuration.

Key features:

• 🧩 Custom Configuration with API Configurator: Available for any Data source with Free-Form (Wide) Report types (currently GA4 only)
  
• 🔁 Data Table improvements: You can create multiple Data Tables with the same granularity level for Custom Configurations

🚀 We are glad to announce enhancements to the Flat Data configuration flow: updated skip rule & date column‍

‍📌 Skip rule: Now you can add one custom rule! (can be combined with Skip empty rule)
‍📌 Date column: A wide range of date formats was added for more flexibility

🎉 Exciting Update for Data Extraction Scheduling - 🎉 Hourly Schedules! 🎉

📌 Now you can select extraction periods based on hours 🕐 (every 4, 6, 8, or 12 hours)

Note:  Hourly schedule is available by request only. Please contact your Customer Success Manager for more details.

We are thrilled to unveil the complete redesign of Your Team page with the new Members table, which combines Employees and Invited users and even provides tools for Advanced User Management!

📌 Key Features:

• ‍New Your Team page 🔥‍
• Filter users by roles & workspaces
• Advanced User Management 🔥
• New User Invitation flow - now you can invite users to multiple workspaces simultaneously from Your Team page
  
• Assign an Owner role to a user
  
• Remove users from a workspace
• ‍Edit workspace details 🔥
• Redesigned Welcome Form for the new member 🔥

✨ It's available to all users, even if the workspaces feature is not yet enabled for your Improvado instance!

New API integrations 🧩

We have added 2 new data sources with the following report types:

VideoAmigo:

• NCS Comparisons Weekly report type
• Share of Voice Monthly report type
• Share of Voice Weekly report type
• NCS Comparisons Monthly report type
• Channels Entity report type
• Brand Categories Entity report type
• Uploads report type
• Countries Entity report type
• Competitive Sets Entity report type

ON24

• Event Registrants Entity report type
• Events Entity report type
• Event Attendees Entity report type
• Presenters Entity report type
• Event Attendee Sessions Entity report type

‍

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

API changes ⚙️

Criteo

We have upgraded our CriteoAPI to v2023-10.
For more information, see Criteo API documentation

Pinterest API

We have upgraded our PinterestAPI to v5.
For more information, see Pinterest API documentation.

Spotify Ads

We have upgraded our Spotify Ads API to v2. You can see the API changes here.

Ads report type was replaced with a new set of separate reports including entity and performance for each level of granularity accordingly.

Entity reports:

• Campaigns Entity (campaigns_entity)
• Adsets Entity (adsets_entity)
• Ads Entity (ads_entity)

Aggregated reports:

• Aggregated Campaigns (aggregated_campaigns)
• Aggregated Adsets (aggregated_adsets)
• Aggregated Ads (aggregated_ads)

New Report Types 📊

The following report types are available starting this month:

Skai API (Kenshoo V3 API)

• Keywords by device report type

Piwik PRO

• Entries pages report type
• Exits pages report type

🎉 Now you can Transfer Extraction orders from one Connection to another within one workspace!

1. Select the extraction orders to transfer ☑️
2. Choose the connection with a suitable account inside ↩️
3. Launch the transfer 🚀

New Recipe is available on the platform - Programmatic. It's visualized as a separate tab on the Marketing Dashboard.

A bunch of the Recipes were implemented as the AI Transform document and can be used as templates!
We already have the following reports developed based on the AI Transform:

• Paid Search (Basic Performance)
• Paid Social (Basic & Geo Performance)
• Cross Channel (Basic Performance)

AI Assistant New Features ✨

• We have moved to a new powerful model that has shown a two-fold increase in the speed of operation.
• Released the Company Rules feature, where companies can describe their unique rules, definitions, designations, and the AI Assistant will execute them. You can learn more in the article.

Launched a new Interpret Results feature

This feature allows for the analysis of SQL execution results and gaining insights from the data.

Updated the TableChooser

Now, when selecting tables, all necessary meta-information is available: table descriptions, date of last update, table name, and its designation.

‍

Run Extraction & Run Load buttons

🎉 Now you can start Extraction and Load Orderswith the selected date range!

🎯 The new Run Extraction and Run Load buttons are available in:

• Extraction/Load Orders list in Data Table
• Extraction/Load Order Details page

‍

MCDM Updates

• You can now customize mapping separately for each workspace using the new workspace_id column in the custom mapping spreadsheet. Learn more here.

‍

New API integrations 🧩

We have added 5 new data sources with the following report types:

Adobe Workfront

• Entity Owners report type
• Entity Users report type
• Entity Projects report type

TikTok Organic

• Videos Lifetime Incremental report type
• Profiles Lifetime Incremental report type
• Profiles report type

Sistrix

• Project Visibility Weekly report type
• Keywords Domain SEO Last Week report type
• Project Ranking Last Week report type

ProxyClick

• Users report type
• Visits report type
• Entity Visitors report type

DoubleVerify

• Brand Media Campaigns report type

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

‍

API changes ⚙️

Criteo

We have upgraded our Criteo API to v2023-07.
For more information, see Criteo API documentation.

‍

New Report Types 📊

The following report types are available starting this month:

Google Ads

• Video Ads Device Conversions report type

AppsFlyer

• Geo Daily report type

Amazon Advertising DSP

• Technology report type

Google Universal Analytics

• UTM Transaction Performance report type

StackAdapt

• Conversion Tracker report type

Google Campaign Manager (by Advertiser)

• Creative Activity Placement Floodlight Variable Dimension report type

The new Accounts tab is now live on the Connection Details page 🎉

With this new tab, managing your accounts has never been easier!

To ensure the the accounts list synchronization, we've also included a handy Sync accounts button. Just give it a click and let the magic happen! 🔁

‍

MCDM Errors in Notification Center 🔔

We're excited to announce a new enhancement to the Improvado Notification Center!

You can now effortlessly set up your subscription to monitor MCDM Recipe issues. ⚙️

‍

Extraction template filter - New look & feel 🎨

We're  given a refreshed makeover to the Extraction template filter! Now, searching and filtering metrics and dimensions have become even easier and more intuitive than before.

The revamped Extraction template filter can be found on the 2nd step of the Extraction flow.

‍

Email Marketing Recipe is now available 📧

The Email Marketing Recipe provides you with actionable and historical email marketing data, as well as predictive analytics in some situations, about the performance of your email campaigns allowing a lot of actionable directions, such as A/B testing, in order to drive engagement, and ultimately revenue.

The marketing value and goal of this Recipe is to help you understand, optimize, and improve your email marketing campaigns.

‍

MCDM updates ⚡‍

• eCommerce Recipe has been rolled out as a part of the Marketing Dashboard
• Cross-Channel Recipe has been rolled out as a part of the Marketing Dashboard
• Google Spreadsheet Data source is now supported in MCDM
• Email Marketing Recipe is rolled out and available
• UX updates: now you can download MCDM Data Dictionary as CSV for any Recipe

‍

Attribution updates 📊

• Released Attribution Dashboard 2.0. This template can be applied to any customer case
• Completely moving to Attribution core v2:‍
• Decreased onboarding time by 2 weeks
• Simplified datasource mapping
• Simplified adding custom business metrics
• Implemented internal data QA. Now we do internal data checking for consistency and duplicates

‍

New API integration 🧩

We have added a new data source with the following report types:

Invoca Network

• Transactions report type

Emarsys

• Segment Contacts Count Lifetime Incremental report type
• Email Launch Summary report type

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

‍

API changes ⚙️

Google Display & Video 360

We have upgraded our Google Display & Video 360 API to v2.

For more information, see Google Display & Video 360 API documentation.

‍

New Report Types 📊

The following report types are available starting this month:

Snapchat Organic

• Revenue By Editions report type

Google Universal Analytics

• GA Geo Sessions report type

Google Display & Video 360

• Youtube Ad Video Id report type

Pinterest Ads

• Campaign Entity report type

Streamline data management with Workspaces 🔥

Workspace is a special environment that is isolated from other such environments and all entities within this environment are available only to a specific group of users.

‍Key Features:

• Creation of workspaces via UI
• Separation of the main entities of Improvado (connections, extracts, data, loads)
• Separate user access to main entities of Improvado
• Basic user management via Workspace (adding users to workspaces)

Extract data from Google Sheets via User Interface 🔥

Before it was a custom option, but now we are adding it to our Data Extraction User Interface as a fully self-serve flow, significantly simplifying and speeding up the import of data to Improvado via Google Sheets.

Key Features:

• Connect an account with Google Sheets.
• Import data from your spreadsheet using the URL (select a tab and columns).
• Configure extraction settings (table name, scheduling, etc.).

Ad Preview is now available as a Recipe 🎉

The Ad Preview Recipe empowers your analytics on the paid advertising campaigns by introducing the ad creative previews provided as separate reports for every ads data source you have connected if they support creative previews extraction.

Key features:

• Enable Ad Preview self-serve instead of only by request
• All Report types available for Ad Preview are displayed on the UI via Recipe Observability.
• Understand what is happening at the specific time with your Ad Preview
• All media is stored in Improvado’s AWS S3 so you shouldn't worry about the storage and the expiration of your images.

Mobile Analytics Recipe is available 📱

The Mobile Analytics Recipe is a powerful solution that combines data from marketing data sources (such as Branch, Kochava, Adjust API, AppsFlyer, and others) to create a comprehensive view of mobile marketing performance.

MCDM updates ⚡

• Improved the eCommerce Recipe so now it results in a single report instead of three separate ones.

Attribution updates 📊

• Completely switched to the Attribution core v2
• Added support of new Ads Data source - Terminus
• Completely finished case attribution based on Zoho CRM + GA4 data
• Fixed some bugs and hardcode in the core logic

‍

New API integrations 🧩

We have added a new data source with the following report types:

Google Ad Manager (by Advertiser)

• Creatives report type
• Geo Lineitems City report type

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

‍

API changes ⚙️

Facebook API

We have upgraded our Facebook API to v16.This change affects the following data sources:

• Facebook
• Facebook Pages
• Instagram Stories and Mentions
• Instagram Organic
• Instagram Hashtag

For more information, see Facebook API documentation.

Google Ad Manager

‍We have upgraded our Google Ad Manager API to v202305.

For more information, see Google Ad Manager API documentation.

‍

New Report Types 📊

The following report types are available starting this month:

Google Campaign Manager (by Profile)

• Creative Placement Roadblock Site report type
• Activity Placement Roadblock Site report type

Facebook Pages

• Post Comments Lifetime report type

SlickJump

• Campaign Stat report type

Stay up to date on your Improvado Data Pipeline 🔔

Set up the subscription via Improvado Notification Center to monitor your connected data sources, destinations, extraction, and load orders! You can also redirect our notifications to your Slack channel.

MCDM User Interface improvements 🚀

Get more insight into your data with the new Recipe Observability 🔥

4 building blocks to get your transformed data:

• Connections. Connect your third-party platform accounts to Improvado. If you don't see the one you need among them, just request it!
• Input. Set up data extraction. Your extraction orders grouped by data source are an input for the Recipe.
• Mapping. Customize the mapping. if you find it difficult, you can always ask for help via our Service Desk.
• Output. Push your transformed data to the destination to visualize it on the dashboard.

‍

New API integrations 🧩

We have added 6 new data sources with the following report types:

Northbeam

• Ads Platform report type
• Ads Platform Media Buyer report type

YouGov

• Analyses By Region report type

LightspeedVT

• Training Info report type
• Location Signins report type

Spotify Ads

• Ads report type

Byyd

• Campaigns report type

Piwik PRO

• Campaign Page City Device report type
• Campaign Page City Device Goal report type

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

‍

API changes ⚙️

Google Ads

We have upgraded our Google Ads API to v14.

For more information, see Google Ads API documentation.

Shopify

We have upgraded our Shopify API to v2023-04.

For more information, see Shopify API documentation.

‍

New Report Types 📊

The following report types are available starting this month:

Slickjump

• Campaign Stat report type

New way to extract your data from GA4 ⭐

Google Analytics 4 API configurator allows you to create custom extraction templates with flexible dimension settings.

There is no binding to the data structure specified in Improvado. Any set of compatible dimensions and metrics allowed in the GA4 API is available for extraction.

‍

Marketing Dashboard 2.0 is available! 📊

We’ve also created two new Recipes specifically for this dashboard, and now, Marketing Dashboard consists of four Recipes:

• Paid Social (New) / Documentation
• SEO (New) / Documentation
• Paid Search / Documentation
• Organic Social / Documentation

Contact your Customer Success Manager for more details.

MCDM updates ⚡

• Mapping for StackAdapt and Reddit was extended
• Model and mapping for Organic Recipe were adjusted

Attribution updates ✨

• Hubspot meetings were added to Improvado Attribution

‍

New API integrations 🧩

We have added a new data source with the following report types:

AppTweak

• Store Performance Google Play report type
• App Store Performance by Acquisition Channel report type

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

‍

API changes ⚙️

Pinterest Ads & Pinterest Organic

We have upgraded our Pinterest API to v5.

For more information, see Pinterest Ads API documentation.

Google Ad Manager

We have upgraded our Google Ad Manager API to v202302.

For more information, see Google Ad Manager API documentation.

Apple Search Ads

We have upgraded our Apple Search Ads API to v4.8.

For more information, see Apple Search Ads API documentation.

Klaviyo

We have upgraded our Klaviyo API to v2023-02-22.

For more information, see Klaviyo API documentation.

‍

New Report Types 📊

The following report types are available starting this month:

Bing Ads (Microsoft Advertising)

• Ads Entity report type

Google Analytics 4

• Ecommerce With Transaction ID report type

Google Campaign Manager (by Advertiser)

• Ads Roadblock Geo report type
• Ads Roadblock Activity Geo report type

Mountain

• DMA report type

Marketing Attribution Product Launch 🚀

See the true value of every marketing touchpoint. Connect all dots between marketing, sales, and finance data to calculate LTV, forecast ARR, optimize bidding strategies, and precisely measure the ROI of your campaigns.

We also developed new dashboards for B2C and B2B. Contact your Customer Success Manager for more details.

‍

MCDM User Interface improvements 🎉

Production dashboards for your Recipes 📊

We’ve added Production Dashboards for MCDM Recipes. You can find Production Dashboards on Overview and Resources tabs of a Recipe.

If you want to have a link to your dashboard in UI - please contact your Customer Success Manager.

‍

Data Extraction updates 🎉

Google Analytics 4 Migration Kit ⏩

We’ve created Migration Kit to easily combine your old UA and new GA4 data.

After the sunset of Google Universal Analytics, you can continue to use existing reports from UA with new data from GA4.
Our Google Analytics 4 Migration Kit allows you to:

• Save time and eliminate the need to perform your own mapping from UA to GA4.
• Ensure continuity by using existing reports from UA with new data from GA4
• Mitigate downstream changes and continue to use existing dashboards with UA tables.
• Preserve historical data by using account naming from both GA4 and UA, within the same table.

Make sure to contact your Customer Success Manager for more details.

‍

MCDM updates ⚡

• Two new Data Sources were added to Paid Ads Recipe: Taboola and Mountain

API changes ⚙️

The Trade Desk API

We have upgraded our The Trade Desk API to v3 (April 7, 2023).

For more information, see The Trade Desk API documentation.

LinkedIn Ads

We have upgraded our LinkedIn Ads API to v202304.

For more information, see LinkedIn Ads API documentation.

‍

New Report Types 📊

The following report types are available starting this month:

Google Search Ads 360

• Campaign Engine Device report type

Google Campaign Manager (by Advertisers)

• Ads Roadblock Activity report type

Google Ads

• Ad Group Phone Calls report type

Google Ad Manager

• Geo Lineitems City report type

Data Loading improvements 🎉

Google Big Query managed by Improvado

GBQ managed by Improvado is a feature that speeds up the creation process of GBQ instances and makes it much easier.

Data Visualization improvements 🎉

The new Clickhouse JDBC connector for Tableau

‍The new Clickhouse JDBC connector for Tableau greatly simplifies the process of connecting the Tableau platform to Improvado.

MCDM improvements ⚡

The new version of MCDM User Interface

The new version of MCDM UI has improved UI & UX and provides the following features:

• The new entity - Resources.
  Each Recipe can have multiple Resources such as Demo Dashboards and Data Dictionary
• Output data tables for the successfully built Recipe
• BI Demo Dashboards
• The Recipe's update schedule is now displayed in the UI
• Updated documentation links in the UI

Mapping updates

• You will get your data faster thanks to incremental load for all recipes.
  It significantly improves data load speed and reduces the workload on our infrastructure
• New TikTok mapping was added in Paid Ads Age & Paid Ads Gender performance reports
• Simplified the process of adding new fields and changing report types in MCDM mapping

Normalization updates

• Optimized determination of the age groups in MCDM Age Normalization.
  Now the groups that were marked not identified will be presented as separate age groups

‍

API changes ⚙️

Google Ads

We have upgraded our Google AdsAPI to v13.

For more information, see Google Ads API documentation.

‍

New Report Types 📊

The following report types are available starting this month:

Marketo

• Segments report type
• Segmentations report type
• Leads by Program ID report type
• Companies report type

Everflow Affiliate API

• Conversions report type

Google Analytics 4

• Device UTM report type

Amazon Seller Central

• Repeat Purchase Month report type

Salesforce

• Campaign report type

Criteo Retail Media

• Line Item Products report type

Google Campaign Manager (by Advertiser)

• Ads Roadblock report type

MNTN

• Creatives report type

MCDM improvements 🎉

New version of the Marketing Common Data Model User Interface  

Now you can manage the recipes available for you (e.g., apply changes in custom mapping) and check the status of your models, look through the list of other recipes and, request them in one click!

‍Learn more →

New Paid Ads Google Analytics Recipe

The Paid Ads Google Analytics Recipe provides analytics on marketing channel performance with granularity on web analytics metrics such as users, sessions, events, purchase, and revenue.

‍Learn more →‍

New eCommerce Recipe

The eCommerce Recipe allows you to join data with the eCommerce data In particular, the following sources are available:

• Shopify (joined by UTMs)
• Amazon Advertising
• Amazon Selling Central
• Amazon Vendor Central

Learn more →

Data Loading improvements 🎉

Workload Identity Federation authentication

We’ve implemented Workload Identity Federation authentication type for Google Big Query and Google Cloud Storage. This approach eliminates the maintenance and security burden associated with service account keys.

Service Desk improvements 🎉

Feedback or suggestion request type

The new Feedback or suggestion request type is now available via Improvado Service Desk.

‍Learn more →

New API integrations 🧩

We have added three new data sources with the following report type:

Rokt

• Campaigns report type

Salsify

• Products report type

iSpot

• Publisher Lift report type
• Conversion Types report type
• Publisher Campaign Creative report type

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

API changes ⚙️

LinkedIn Ads

‍We have upgraded our LinkedIn Ads API to v202302.

For more information, see LinkedIn Ads API documentation.

TikTok Ads

We have upgraded our TikTok Ads API to v1.3.

For more information, see TikTok Ads API documentation.

Amazon Advertising

We have upgraded our Amazon Advertising API to v3.

For more information, see Amazon Advertising API documentation.

New Report Types 📊

The following report types are available starting this month:

Dotdigital

• Campaign Opens report type

Youtube Organic

• Audience Retention report type

Marketing Cloud Account Engagement (Pardot API)

• Form Entity report type

Amazon Attribution

• Adgroups report type
• Campaigns report type

Amazon Vendor Central

• Sales report type
• Traffic report type

Mixpanel

• Events report type
• Revenue By Store report type

Single Sign-On (SSO) - Azure & Okta 🎉

We’ve added an option to log in to Improvado via your Azure/Okta account!

Check out guides for setting up SSO or contact your Customer Success Manager for more details.

New API integrations 🧩

We have added four new data source with the following report types:

MNTN

• Campaign Group report type

Sharepoint

• Platform Budgets report type
• QGP Code Library report type

IQM

• Campaigns by Counties and Zip Codes report type

Tubular Labs

• Video Trends Summary report type

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

API changes ⚙️

AppsFlyer‍

We have upgraded our AppsFlyer API to v2.

For more information, see AppsFlyer API documentation.

‍

Google My Business

We have upgraded our Google My Business API to v1.

For more information, see Google My Business API documentation.

‍

The Trade Desk API

We have upgraded our The Trade Desk API to v3 (October 28, 2022).

For more information, see The Trade Desk API documentation.

‍

Twitter

We have upgraded our TwitterAPI to v12.

For more information, see Twitter API documentation.

New Report Types 📊

The following report types are available starting this month:

Marketing Cloud Account Engagement (Pardot API)

• Email List Statistics report type

Google Analytics 4

• Age Gender report type

Data Extraction improvements 🎉

Extraction Template filter by properties/dimensions

Now you can filter global/custom extraction templates by properties/dimensions without leaving the data extraction flow!

Learn more →

New API integrations 🧩

We have added a new data source with the following report type:

Remerge

• Ads report type

Sticky.io

• Active Campaigns report type
• Orders by created date report type
• Orders by modified date report type

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

API changes ⚙️

‍Facebook API‍

We have upgraded our Facebook API to v15.

This change affects the following data sources:

• Facebook
• Facebook Pages
• Instagram Stories and Mentions
• Instagram Organic
• Instagram Hashtag

For more information, see Facebook API documentation.

New Report Types 📊

The following report types are available starting this month:

Hubspot

• Companies report type

Google Analytics 4

• Session Campaign Adgroup report type

Xandr

• Advertiser Analytics report type

‍

New API integration

We have added a new data source with the following report type:

illumin

• Journey Creative City Device report type

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

API change

Google Ad Manager

‍We have upgraded our Google Ad Manager API to v202211.
For more information, see Google Ad Manager API documentation.

New Report Types

The following report types are available starting this month:

Google Ads

• Landing Page Conversion Action report type

Google Analytics

• eCommerce Brand report type

Apple Search

• Entity Creatives report type

• Ads report type

New API integrations

We have added two new data sources with the following report types:

Meltwater

• Analytics Summary Weekly report type
• Top Shared Weekly report type
• Top Keyphrases report type
• Top Entities Weekly report type

Data AI. Intelligence

• App History report type
• App Usage History report type
• App Details report type
• Countries report type‍
  

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

API changes

Twitter

We have upgraded our Twitter API from v10 to v11.
For more information, see Twitter API documentation.

Apple Search

We have upgraded our Apple Search API to v4.6.1.
For more information, see Apple Search API documentation.

Google Display&Video 360

We have upgraded our Google Display&Video 360 API from v1.1 to v2.
For more information, see Google Display&Video 360 API documentation.

LinkedIn Ads‍‍

We have upgraded our LinkedIn Ads API from v202208 to v202211.
For more information, see LinkedIn Ads API documentation.  

New Report Types

The following report types are available starting this month:

Google Universal Analytics

• Page Geo Source Campaign report type

• UTM Events report type

Hubspot

• Deals report type

• Associations report type

Google Ads

• Click Tracking Template report type

• Conversion Tracking Template report type

Adjust API

• ‍SKAD Network Conversions report type

Salesforce Marketing Cloud

• ‍Custom PrincipalDElog report type

Google My Business

• Location Attributes report type

New API integrations

We have added four new data sources with the following report types:

Dot Digital

• Campaign Clicks report type
• Campaign Summary report type

Tableau

• Users report type

Everflow Affiliate API

• Offers by source report type

NetBase

• Topics report type
• Topic Statistics report type

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

API changes

Shopify

We have upgraded our Shopify API from v2022-07 to v2022-10.
For more information, see Shopify API documentation.

‍LinkedIn Ads

We have upgraded our LinkedIn Ads API from v202207 to v202208.
For more information, see LinkedIn Ads API documentation.

New Report Types

The following report types are available starting this month:

Google Ads

• Landing Page report type

• Landing Page Conversion Category report type

• Campaign Shopping Brand report type

Outbrain

• Campaign by Section report type

Apple Search

• Adsets Country or Region report type

• Adsets Keywords Geo report type

The Trade Desk Api

• Inventory Performance Custom report type

Marketo

• Tags report type

• Program Costs report type

• Program Tags report type

Google Analytics 4

• Session Campaign report type

• Campaign Event report type

You can find detailed information about these and other report types and their metrics in the Data Dictionary.

New API integrations

We have added four new data sources with the following report types:

SlickJump

• Campaigns report type

Voluum

• Conversions report type

Adthena

• Keywords Frequency Avgposition report type
• Keywords Clicks Competitors report type

STAT Search Analytics

• Keywords Rank report type

New Report Types

The following report types are available starting this month:

Google Analytics 4 (Analytics Data API)

• Session Manual Term report type
• Session Manual Term Transaction ID report type
• Session Source Campaign report type
• Events Source report type

Marketo

• Leads (last day) report type

Google Universal Analytics

• Adwords Source Medium report type
• Page Geo Campaign report type

Adjust API

• Сreative Сustom Events Country report type

Outreach

• Templates report type
• Accounts report type

Klaviyo

• Unique Metrics by Campaign Month report type
• Unique Metrics by Flow Month report type
• Campaign Stats report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

New API integrations

We have added two new data sources with the following report types:

Amazon Selling Partner

• Orders Status by Creation Date report type
• Orders by Creation Date report type

ShareASale

• Transaction Detail report type

API changes

‍Yahoo Gemini

We have upgraded our Yahoo Gemini API to v3.
For more information, see Yahoo Gemini API documentation.

Shopify

We have upgraded our Shopify API to v2022-07.
For more information, see Shopify API documentation.

Google Ads

We have upgraded our Google Ads API to v11.0.
For more information, see Google Ads API documentation.

Google Campaign Manager

We have upgraded our Google Campaign Manager API to v4.0.
For more information, see Google Campaign Manager API documentation.

New Report Types

The following report types are available starting this month:

Google Universal Analytics

• Ad Group Geo Performance with Goals report type

TV Squared

• Spots report type

TikTok Ads

• Ads DMA report type

Google Search Ads 360

• Ads Dimensions report type

Impact Radius

• Adv Action Listing Pm Only report type

Marketo

• Program Members report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

New API integrations

We have added a new data source:

Mercado Libre

• Campaigns report type

New Report Types

The following report types are available starting this month:

Pinterest Ads

• Promoted Pins report type

Yandex Direct

• Entity Campaign report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

New API integrations

We have added two new data sources with the following report types:

Brandwatch

• Top Authors report type
• Twitter Insights report type
• Total Mentions report type
• Topics report type

Pardot API

• Visitor Activity report type
• Prospects report type
• Prospect Accounts report type
• Opportunity report type
• Campaign report type

API changes

Criteo

We have upgraded our Criteo API from v2022.01 to v2022.04.
For more information, see Criteo API documentation.

Amazon MWS API

‍All new API functionality is built in SP-API, with updates to Amazon MWS only to support business-critical changes. Now many report types are not available.
So, we recommend you connect the new Amazon Selling Partner for Sellers data source instead of Amazon MWS.

New Report Types

The following report types are available starting this month:

Marketo

• Program Members report type

Basis Platform API

• Conversion Entity report type

AppsFlyer

• Daily Partners Report (User Acquisition) report type
• Daily Partners Report (Retargeting) report type

Bing

• Campaign Goal report type

Outreach

• Sequences report type
• Tasks report type
• Users report type

Facebook

• Ads Creative Platform Position report type

Google Ads

• Geo Adgroups State City report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

New API integrations

This month we have added some new providers for you:

Convertr

• Lead Data report type
• Leads report type

Outreach

• Prospects report type
• Sequences report type
• Tasks report type
• Users report type

Zemanta

• Campaign Performance report type

New Report Types

Google Ads

• Ads Keywords Conversions report type
• Geo Campaign Conversions report type‍
• Conversions report type

Yext

• Reviews Entities (last day) report type

TikTok Ads

• Account Monthly report type

Google Analytics

• GA Sessions ISO Weekly report type

Facebook

• Ads Creative Platform Position report type

Google Analytics 4 (Analytics Data API)

• Geo Device Keyword UTM report type
• Device Events UTM report type

‍Yahoo DSP

• Exchange Deal DMAs report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

New API integrations

This month we have added a new Freshdesk data source with the following report type:

• ‍Contacts

API changes

Google Ads API

We have upgraded our Google Ads API from version v9 to v10.
For more information, see Google Ads API documentation.

New Report Types

The following four report types are available starting this month:

Sizmek SAS

• Search Conversions report type
• We've added a new dimension: Search Campaign Type

Salesforce Market Cloud

• Custom Acct Send Summary (last day) report type

Pinterest Ads

• Campaigns report type

Marketo

• Activity types (last day) report type

• Programs (last day) report type

New API integrations

This month we have added a new provider:

Capterra

• Clicks (daily) report type

New Report Types

Sizmek SAS

• Campaign Lifetime Unique report type

Kenshoo

• Social Details report type

Google Ads Beta API

• Custom Audiences report type

‍Google Search Ads 360

• Geo report type
• Geo Activity report type
• ‍Adgroups Device report type

‍AdFox

• Banner Events report type
• Banner Reach report type

API changes

Criteo API

We have upgraded our Criteo API from version v2021.07 to v2022.01.

For more information, see Criteo API documentation.

Yahoo Gemini API

We have upgraded our Yahoo Gemini API from version v2 to v3.

For more information, see Yahoo Gemini API documentation.

Facebook API

We have upgraded our Facebook API from version v.12.0 to v.13.0.

For more information, see Facebook API documentation.

New API integrations

This month we have added some new providers for you:

CDS Bridge Lite API

• Registrants by date report type

Adjust API

• Creative Geo report type

New Report Types

AdFox

• Banner Performance report type

Amazon MWS

• Mbop Recommended Products report type

Stripe

• Sales Orders report type
• Transactions report type

Snapchat

• Ads Position report type
• Entity Campaigns report type

Klaviyo

• Campaigns report type

Yahoo DSP

• Entity Creatives report type
• Creative Site report type

Google Campaign Manager (by Advertisers)

• Floodlight Impressions report type

New API integrations

This month we have added some new providers for you:

Criteo Retail Media

• Campaign Activity report type
• Activity By SKU report type

Yahoo DSP

• Creative Device report type

Adobe Analytics Data Feed

• All Fields report type
• All Fields No LookUp report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

API changes

Facebook

‍We have upgraded our Facebook connector from version v11 to v12 of the Facebook API.
For more information, see Facebook API documentation.

Google Ads Beta API

We have upgraded our Google Ads Beta API from version v8 to v9.
For more information, see Google Ads API documentation.

Appsflyer SKADnetwork

We have upgraded our Appsflyer SKADnetwork connector from version v1 to v2 of API.
For more information, see Appsflyer SKADnetwork API documentation.

New API integrations

This month we have added some new providers for you:

Rakuten Advertising (available only on request)

• Affiliate Order Detail report type

Contact your Customer Success Manager for more info.

InfoPlus

• Inventory Detail report type

XING

• Lifetime Insights report type
• Daily Insights report type

API changes

Criteo‍

‍We have upgraded our Criteo connector from version v2021.04 to v2021.07 of the Criteo API.
For more information, see Criteo API documentation.

DCM, DCM by Advertiser and DCM by Profile

We have upgraded our DCM connectors from version v3.4 to v3.5.
For more information, see Campaign Manager 360 API documentation.

New Report Types

Google Campaign Manager (by Advertiser)‍

• Placements Roadblock report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

New API integration

We have added a new provider:

Zignal Labs

• Key metrics report type
• Newsroom Stories report type

API changes

Google My Business

We have upgraded our Google My Business API to v4.9.

For more information, see Google My Business API documentation.

Pinterest Organic

‍We have expanded the functionality of generating accounts and now we create not only the main account, but also shared accounts.

Facebook

Facebook's default attribution window has been changed to 7-day click or 1-day view for the campaigns created after September 23, 2021.

For more information, see Attribution Setting documentation.

New Report Types

These new report types are available for you from this month:

Google Analytics

• User Gender report type
• Ecommerce Campaign Cust Dim2 report type

Shopify

• Gift Cards report type
• Product Variants report type

Google Ads

• Googleclick Ads report type

Twitter

• Conversions report type

DCM by Advertiser

• Ads Placement Sites Geo report type
• Cross Device report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

New API integration

We have added new providers:

Appsflyer SKADnetwork

• Ads Target report type

Google Analytics 4 (Analytics Data API)

• Events report type

New Report Types

These new report types are available for you from this month:

OZON

• Entity Campaign report type

Yandex Direct

• Кeywords report type

Google Ads

• Campaign Lifetime Reach report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

New API integrations

We have added two new providers:

‍Campaign Monitor

• Email Opens report type‍
• Email Clicks report type‍
• Campaign Summary report type

‍Buzzoola

• Creatives report type

You can find detailed information about these and other report types and their corresponding metrics in the Data Dictionary.

API changes

VK Ads and VK Groups

‍‍We have upgraded our VK Ads and VK Groups connectors from version 5.71 to v5.131 of the VK API.
For more information, see VK API documentation.

Google Ads Beta API

‍‍‍We have upgraded our Google Ads Beta API from version v6 to v8.
For more information, see Google Ads API documentation.

Twitter

We have upgraded our Twitter provider connectors from version v8 to v9 of the Twitter Ads API.
This affected the Promoted Tweets With Cards and Promoted Tweets Country Metro report types:

• Card Type metric has become deprecated.

For more information, see Twitter Ads API documentation.‍‍

Snapchat Ads

‍In the Ads By Hour report type the following metrics have become deprecated:

• Attachment Frequency
• Attachment Uniques
• Frequency
• Uniques

Google Ads and YouTube

‍Due to the deprecation of Automatic Placements Performance Report in the AdWords API we have changed two report types:

Google Ads

• Adsets Placements report type

YouTube

• Placements report type

To continue accessing these reports, we have migrated to Google Ads API and created the following report types:

Google Ads Beta API

• Managed Placement report type
• Group Placement report type

Learn more about the changes in the Google Ads Developer Blog.

Amazon Advertising

‍We have changed the logic of creating Account Name and display the new one for the Seller profiles.

New Report Types

The following new report types are available from this month:

StackAdapt

• Ads Buyer Account report type

Taboola

• Creative report type

TikTok Ads

• Ads Age Gender report type

For more information, see Data Dictionary.

API changes