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Introducing our new Marketing Data Governance solution—streamline your naming conventions, enhance data clarity, and build trust in your analytics. Simplifying data management starts here.

We are pleased to announce the launch of Lineage UI, a powerful new feature designed to enhance visibility into your data ecosystem within the Improvado platform. This tool provides a clear, interactive visualization of data relationships, dependencies, and workflows, empowering teams to track their data flows.

Key features:‍

• 🚀Can help to track data flow across transformations and tables, giving you deeper insights into your pipeline.
  
• ✅ Trace data issues back to their source by visualizing transformation history and dependencies.
  

Note: At launch, Lineage UI will include Extract and Load tables only, with AI Recipes tables support coming soon.

Configure data loading directly within the transformation wizard. No more switching contexts — choose the destinations, schedule and load data in one place.

🔐 We’re thrilled to introduce SAML SSO and Shibboleth SSO support, empowering organizations to streamline secure access to Improvado while maintaining rigorous authentication standards.

• SAML SSO: Supports SAML 1.0/2.0 for password-free authentication, integrating seamlessly with your Identity Provider (IdP).
• Shibboleth SSO: Dedicated compatibility with Shibboleth’s SAML-based identity solutions, including attribute release policies.

✔️ Scheduled extractions now display a warning message when the extraction time exceeds the sum of the Data Delivery ETA and the average sync time (calculated from the report’s median dataflow duration over the past 60 days). This alert provides a recommended extraction time range to help avoid delays and maintain SLA compliance. Adjust your schedule directly from the warning to optimize data delivery.

🚀 We’re thrilled to share that Microsoft Fabric is now available as a destination!

Now you can load data directly into Microsoft Fabric with automated pipelines, eliminating the need for manual exports.