Learn more about data transformations
MCDM (Marketing Common Data Model) provides data unification across different data sources of the same business use case.
MCDM UI allows you to run your recipes, customize mappings, use BI dashboards, etc.
Learn about MCDM recipes using MCDM Data Dictionary
Improvado Attribution applies standard and custom attribution models to unified and normalized data sets with unique customer identifiers
Improvado team is always happy to help with any other questions you might have! Send us an email.
Contact your Customer Success Manager or raise a request in Improvado Service Desk.