Documentation

Improvado Data Governance is a sophisticated AI-powered monitoring layer designed to enhance data governance and marketing effectiveness for businesses. It ensures brand safety and clarity in marketing taxonomies, aiding marketers in achieving precision and efficiency in their campaigns. This solution addresses the significant issue of poor data quality, which costs U.S. businesses over $3 trillion annually.

Why Improvado Data Governance?

For Campaign QA: Ad Ops & Activation

• ‍Challenge: Ensuring campaigns are free from costly errors and potential make-goods/refunds can be overwhelming.
• ‍Solution: Our AI-driven insights and automated compliance tools help eliminate costly errors, ensuring campaigns are flawless and refunds are minimized. Streamline operations with ease and focus on delivering high-quality campaigns.‍

For Delivery Optimization: Ad Ops, Activation, Account Management‍

• ‍Challenge: Achieving optimal campaign performance and hitting targets across channels requires timely interventions and better visibility.
• ‍Solution: Our AI-powered platform provides real-time visibility and actionable insights, allowing for timely interventions that improve campaign performance. Reach your targets more effectively and allocate spend more efficiently across all channels, ensuring maximum ROI.‍

For Marketing Analytics: Analysts and Their Beneficiaries

• ‍Challenge: Producing accurate analytics manually is time-consuming and labor-intensive, hindering better decision-making in forecasting and planning.
• ‍Solution: Automate your data and campaign governance with our advanced tools, saving time and effort for analysts. Our platform ensures accurate analytics, enabling better decisions in forecasting and planning, ultimately driving strategic success.

For Leadership

• Challenge: Reliable decision-making requires high-quality data and effective resource optimization amidst brand safety risks.
• Solution: Improvado Data Governance provides reliable, high-quality data, mitigates brand safety risks, and optimizes resource allocation, enabling informed decision-making.

How It Works

• AI Notebook: Create rules and set up owners and severity levels.
• Rule List: Maintain a comprehensive list of all rules.
• Scheduling: Set up notifications for non-compliant rules.
• Dashboard: Monitor everything in a centralized dashboard with daily updates.

Main Use Cases

• Taxonomy Compliance: Ensure that guidelines for naming structures within data are followed.
• Metric Compliance: Maintain adherence to predefined metrics standards, ensuring data accuracy and consistency.
• Guideline Compliance: Enforce compliance with established guidelines to maintain data integrity and reliability.

Conclusion

Improvado Data Governance provides a comprehensive solution to the challenges of data governance in marketing. Leveraging AI technology, it streamlines compliance processes, enhances data quality, and empowers marketers, analysts, and leadership to make more effective and informed decisions.