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Most users open the AI Agent, type one or two things, and give up. Not because the Agent isn’t smart — but because they don’t know what to ask. This guide fixes that.

Here are 18 real prompts used by high-performing marketing teams: across campaign analytics, creative testing and benchmarking. Every prompt includes a short explanation of why it works — and where to use it.

Use this guide like a playbook. Find the ones that fit your goals, adapt them to your context, and plug them straight into the Agent.

1. What is the ad set that delivered the most impressions of all time?

This is the kind of question marketers ask when they want to find their champion asset. It’s not about performance — it’s about reach. Useful for refreshing or cloning proven winners.

2. What are my top-performing campaigns by CPL in the last year?

A go-to prompt when execs ask “what’s working right now?” This pulls top performers, and helps you explain why they matter.

3. Compare CTR and CPC by campaign type across Facebook, Google, and Bing.

Different channels reward different tactics. This prompt shows which types — Prospecting, Retargeting, Brand — are actually driving return.

4. Which keyword group drove the most conversions on Google Ads?

Good for non-last-click analysis. Great for defending upper-funnel spend.

5.  Show click-through rate trends by audience segment.

Audience fatigue is real. This prompt helps you spot when segments start tuning out.

6. Compare cost per click by device and campaign type.

Useful when mobile and desktop behave differently. Especially valuable for budget optimization.

7. Rank all Facebook headlines by average CTR.

Copy matters. This makes it measurable. Bonus: pair it with ad image to find best combos.

8. Compare spend vs result for all conversion-focused campaigns.

This prompt helps answer the classic media team question: where are we overspending for too little return?

9. Analyze performance by creative format — static, carousel, video.

Every designer asks this eventually. Now you don’t have to guess.

10. Compare creatives efficiency, including image, text and headline.

This prompt shows where creatives return starts dropping off.

11. Search Google Ads benchmark CPCs for B2B SaaS in North America.

Before launching, get a sanity check. This helps you avoid overbidding or underselling performance in reporting.

12. Find top competitors running paid search in our category.

Sometimes you don’t know who you’re fighting against until you see their ads. This reveals who’s actively bidding on your space — not just big names.

13. Segment audiences based on engagement pattern.

This prompt helps uncover hidden personas — like groups that click on Facebook but convert on Bing. Use it to build smarter audience strategies.

14. Identify campaigns with high spend but below-average conversion rate.

Use this for weekly performance audits. It quickly flags where you’re spending without return — so you can cut or fix.

15. Cluster all running creatives by messaging theme and conversion rate.

Too many ads, not enough insight. This groups similar messages (e.g. urgency vs. benefit vs. trust) and shows which ones drive results.

16. Visualize seasonality of conversions over the last 12 months.

Need to explain a drop in January? Or pitch Q4 budgets? This chart tells the seasonality story with data.

17. Diagnose high spend with low return across all platforms and recommend fixes.

Let’s say your ROAS dropped, and leadership wants answers. This prompt breaks down possible causes: bad targeting, oversaturation, platform mismatch, bid caps — and recommends actions like shifting budget, refreshing ads, or testing new audiences.

18. Analyze which campaigns are losing efficiency and explain why

This prompt goes beyond trendlines. It looks at conversion rate drops, rising CPC, audience fatigue, and budget shifts — and tells you what’s likely causing the decline. Use it when a campaign that used to crush is now barely breaking even.

Conclusions

These prompts were built for marketers in the arena — juggling CAC targets, creative tests, bidding wars, and channel politics. Use them to find signal faster. And make fewer decisions based on gut feel.

Try these out today. See what it says. Then go deeper.