Food & Beverage

Your complex marketing data, chef-prepared

Consolidate every channel, market, and franchise into dashboards you can trust. Improvado gives you storefront-level proof to grow, full data ownership without agency black boxes, and at least 25% time savings for your team.

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Measure complex campaigns with confidence

Improvado unifies ad, social, marketplace, and e‑commerce data with in‑store signals (POS, loyalty, delivery apps) into one model, so you can attribute spend to orders and store visits—not just clicks.

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Scale across global brands and local franchises

Run a consistent taxonomy across countries and franchisees, with automated governance (naming, currencies, time zones) so local teams get the detail they need while HQ gets a clean, comparable roll‑up.

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Own your insights and share them seamlessly across every stakeholder

Stop losing time to agency black boxes and “boomerang” reporting loops. Improvado routes your data into a warehouse you own, then automatically serves dashboards and presentation-ready reports to the right people — executives, franchise managers, or agencies. Everyone sees the same trusted numbers without manual work.

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Customer story: illycaffè

Challenge

Illy needed to unify global marketing data from dozens of countries and channels. Without API access and with complex data structures varying by region, senior management had no unified view of their global marketing ROI.

Results

80-100 hrs/week

saved through automated reporting

18% cost savings

in engineering resources

140+ countries

unified in real-time performance dashboards

Solution

1. Automated data extraction and loading into Illy’s warehouse

2. Implemented custom flat-file integrations for data sources without public APIs

3. Designed executive dashboards providing real-time visibility into marketing performance across 140+ countries

4. Received continuous support to streamline data structures across providers

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Why F&B teams choose Improvado

500+ supported marketing data sources

Integrate any tools your customers use, from Google Ads to Mailchimp, Salesforce, and more. No need to build or maintain APIs.

Built-in data modeling & attribution

Have diverse marketing data transformed, normalized, and ready for cross-channel analysis without manual stitching.

Fully embedded & white-labeled UX

Deliver a seamless, branded experience that feels native via iframe or API.

Zero maintenance & engineering overhead

As your users grow and data sources evolve, Improvado keeps things running smoothly—handling platform API changes, schema updates, and new connector requests without burdening your IT team.

Improvado has been an incredible partner. We wouldn't have been able to bring our new attribution product to market without them.

Chelsea Dougherty

Strategic Partnerships Manager

Say goodbye to integration struggles

You're all set and your spot Is reserved!

We’ve received your request, and our team will personally reach out to schedule your call.

Please use your work email address

Your complex marketing data, chef-prepared

Powering performance for F&B leaders

Saved per week

Cost savings

Faster reporting

Empower your team, end agency lock-in

Measure complex campaigns with confidence

Scale across global brands and local franchises

Own your insights and share them seamlessly across every stakeholder

Customer story: illycaffè

Illy needed to unify global marketing data from dozens of countries and channels. Without API access and with complex data structures varying by region, senior management had no unified view of their global marketing ROI.

Why F&B teams choose Improvado

500+ supported marketing data sources

Built-in data modeling & attribution

Fully embedded & white-labeled UX

Zero maintenance & engineering overhead

Say goodbye to integration struggles

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