Consolidate every channel, market, and franchise into dashboards you can trust. With Improvado, you have storefront-level proof to grow and full data ownership without agency black boxes.
Improvado unifies ad, social, marketplace, and e‑commerce data with in‑store signals (POS, loyalty, delivery apps) into one model, so you can attribute spend to orders and store visits—not just clicks.
Run a consistent taxonomy across countries and franchisees, with automated governance (naming, currencies, time zones) so local teams get the detail they need while HQ gets a clean, comparable roll‑up.
Stop losing time to agency black boxes and “boomerang” reporting loops. Improvado routes your data into a warehouse you own, then automatically serves dashboards and presentation-ready reports to the right people: executives, franchise managers, or agencies. Everyone sees the same trusted numbers without manual work.
Illy needed to unify vast global marketing data. Without API access and with complex data structures varying by region, senior management had no unified view of their global marketing effort and ROI.
Results
80-100 hrs/week
saved through automated reporting
18% cost savings
in engineering resources
140+ countries
unified in real-time performance dashboards
Solution
1. Automated data extraction and loading into Illy’s warehouse
2. Implemented custom flat-file integrations for data sources without public APIs
3. Designed executive dashboards providing real-time visibility into marketing performance across the entire organization
4. Received continuous support to streamline data structures across providers
Direct API connections automatically pull data from all your sources—from Google Ads to sales platforms like Olo.
Automated data transformation
Improvado automatically maps, cleans, and harmonizes all your data, freeing your team from manual Excel work.
No-code business intelligence
Put trusted insights into the hands of business users. With Improvado AI Agent, anyone can get instant answers, without dependence on analysts and agencies.
Direct delivery to your warehouse & BI tools
Feed structured, verified data into the tools you already use: Tableau, Power BI, or a custom Azure lake. Since your team and agencies pull from the same warehouse, every number is transparent and verifiable.
Our mission is to free the world’s best F&B marketers from the manual labor of spreadsheets. Their time is better spent creating the unforgettable experiences their customers love, and our platform makes that possible.
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