A single supply chain for marketing data

Consolidate every channel, market, and franchise into dashboards you can trust. With Improvado, you have storefront-level proof to grow and full data ownership without agency black boxes.

1,000+ data sourcesAny warehouse or BI tool

Marketing OS Promo lift

which markets saw the biggest lift from the spring promo?

matched to storefront-level sales

Midwest led — and storefront-level sales confirm the lift:

lift vs pre-promo baseline

Midwest +18%

Southeast +11%

Northeast +6%

West +2%

6-week promo · every market and franchise in one view

Enterprise-grade security

Proven impact

Powering performance for F&B leaders

The tangible impact our clients see after automating manual data consolidation and reporting.

Saved per week

90 hrs

By automating consolidation of campaign and sales data across all your markets and franchises.

ROI in year one with Improvado

396%

By freeing your engineering team from building and maintaining custom marketing data pipelines.

Faster reporting

Getting performance insights to your brand team for faster, smarter decisions.

Your end-to-end marketing data foundation

Data extraction and loading

Connect your sources and configure data extraction.

Data transformation

Use pre-built or custom data models to harmonize your data.

Marketing data governance

Add rules from our guidelines library to monitor campaign quality.

Actionable insights

Get automated, AI-powered insights to maximize your ROAS.

Why F&B teams choose Improvado

1,000+ supported data sources out-of-the-box

Direct API connections automatically pull data from all your sources—from Google Ads to sales platforms like Olo.

Automated data transformation

Improvado automatically maps, cleans, and harmonizes all your data, freeing your team from manual Excel work.

No-code business intelligence

Put trusted insights into the hands of business users. With the Improvado AI Agent, anyone can get instant answers without depending on analysts and agencies.

Direct delivery to your warehouse & BI tools

Feed structured, verified data into the tools you already use: Tableau, Power BI, or a custom Azure lake—so every number is transparent and verifiable.

illycaffè

Proven results

illy needed to unify vast global marketing data. Without API access and with complex data structures varying by region, senior management had no unified view of their global marketing effort and ROI.

80-100 hrs per week saved through automated reporting

18% cost savings in engineering resources

140+ countries unified in real-time performance dashboards

How Improvado helped

Automated data extraction and loading into illy's warehouse
Implemented custom flat-file integrations for data sources without public APIs
Designed executive dashboards with real-time visibility into marketing performance
Provided continuous support to streamline data structures across providers

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