June 2025

🔥 PostgreSQL is now supported in Improvado as a flat data source!

✅ Key Features:

• Seamlessly connect your PostgreSQL database and start importing tables via the Improvado UI.
• Import data tables directly from your database into Improvado Storage.
• Select specific fields, define data types, and configure your Extraction scheduling.

Equipped with in-depth marketing and analytics knowledge, our new AI Agent can handle 99.5% of routine analytics tasks, helping you answer day-to-day data questions — instantly.

Here’s what you can do now:

• Get answers and recommendations without involving analysts or engineers
• Generate reports, charts, and dashboards in just a few prompts
• Schedule insights delivery via email or your favorite messenger

Using Improvado’s new AI Agent saves your marketing team up to 30 hrs/week.

Our naming convention solution was previously part of the Marketing Data Governance product. Now, it’s available as a standalone module as well — and goes beyond monitoring campaign naming issues to automatically fixing them, whether used on its own or as part of MDG.

Here’s what it does:

• Audits campaign naming across platforms in real time
• Fixes issues fully hands-free or with your approval
• Syncs fixed naming back to your ad platforms

This update will help you enforce naming standards and truly maximize ROAS.

AI Agent for Transformation helps you build, debug, and optimize transformations directly inside your Transformation Wizard — from formulas to joins, filters, and beyond.