Documentation

Monthly update

June 2025

AI Agent

Meet our new AI Agent

June 9, 2025

Equipped with in-depth marketing and analytics knowledge, our new AI Agent can handle 99.5% of routine analytics tasks, helping you answer day-to-day data questions — instantly.

Here’s what you can do now:

  • Get answers and recommendations without involving analysts or engineers
  • Generate reports, charts, and dashboards in just a few prompts
  • Schedule insights delivery via email or your favorite messenger

Using Improvado’s new AI Agent saves your marketing team up to 30 hrs/week.

Marketing Data Governance

Naming Convention Module

June 7, 2025

Our naming convention solution was previously part of the Marketing Data Governance product. Now, it’s available as a standalone module as well — and goes beyond monitoring campaign naming issues to automatically fixing them, whether used on its own or as part of MDG.

Here’s what it does:

  • Audits campaign naming across platforms in real time
  • Fixes issues fully hands-free or with your approval
  • Syncs fixed naming back to your ad platforms

This update will help you enforce naming standards and truly maximize ROAS.

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