Naming Convention Module

Our naming convention solution was previously part of the Marketing Data Governance product. Now, it’s available as a standalone module as well — and goes beyond monitoring campaign naming issues to automatically fixing them, whether used on its own or as part of MDG.

Here’s what it does:

• Audits campaign naming across platforms in real time
• Fixes issues fully hands-free or with your approval
• Syncs fixed naming back to your ad platforms

This update will help you enforce naming standards and truly maximize ROAS.