Paid Social

Updated on

Oct 19, 2023

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To better understand the Improvado Marketing Common Data Model and how it works, you can check the Improvado MCDM Overview.

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The Paid Social Recipe is a powerful data transformation tool designed to provide comprehensive insights into your social media advertising campaigns. This Recipe delivers four essential data tables that enable you to create a detailed marketing dashboard by utilizing data from various social platforms such as LinkedIn Ads and Facebook Ads.

The Recipe consists of four reports:

  • Age Performance (```paid_social__age_performance```) - performance report broken down by age data.
  • Gender Performance (```paid_social__gender_performance```) - performance report broken down by gender data.
  • Device Performance (```paid_social__device_performance```) - performance report broken down by device data.
  • Geo Performance (```paid_social__geo_performance```) - performance report broken down by geographic data.

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The Paid Social Recipe is very similar to the Paid Ads Recipe, excluding the paid search data sources (Google Ads 360, Apple Search, Bing, etc.)


Marketing value

The Paid Social Recipe empowers you to unlock valuable insights from your social media advertising data, enabling you to:

  • Optimize your ad spend by identifying top-performing sources and channels.
  • Analyze key performance metrics such as CPC, CPM, CPL, and CTR to improve campaign efficiency.
  • Gain a deeper understanding of your audience through segment analysis, including age, gender, device, and geographic distribution.
  • Evaluate creative performance and tailor your content strategy to drive better engagement and results.

With this Recipe, you can make informed decisions to enhance your marketing strategy and maximize the return on your advertising investment.


The Paid Social Recipe is used on three pages of the Marketing Dashboard 2.0. These informative pages offer a wide range of charts and metrics to help you make data-driven decisions:

Technical Details

MCDM Data Dictionary


Schema information

Setup guide


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Troubleshooting guides

Check out troubleshooting guides for
Paid Social


Frequently asked questions

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Improvado team is always happy to help with any other questions you might have! Send us an email.

Contact your Customer Success Manager or raise a request in Improvado Service Desk.