Documentation

Description

The Paid Social Recipe is a powerful data transformation tool designed to provide comprehensive insights into your social media advertising campaigns. This Recipe delivers four essential data tables that enable you to create a detailed marketing dashboard by utilizing data from various social platforms such as LinkedIn Ads and Facebook Ads. This recipe consists of ```paid_social_basic_performance_recipe``` report.

Marketing value

The Paid Social Recipe empowers you to unlock valuable insights from your social media advertising data, enabling you to:

• Optimize your ad spend by identifying top-performing sources and channels.
• Analyze key performance metrics such as CPC, CPM, CPL, and CTR to improve campaign efficiency.
• Evaluate creative performance and tailor your content strategy to drive better engagement and results.
• ~Note that Ad Preview or Creative Preview chat is only available with Ad Preview recipe.

With this Recipe, you can make informed decisions to enhance your marketing strategy and maximize the return on your advertising investment.

Dashboards

Paid Social Dashboard includes the following pages:

• Executive Summary
• Creative Overview