Data Governance Dashboard

Data Governance Dashboard provides a unified view of your marketing compliance metrics and performance in real time.

It helps you monitor adherence to rules, identify recurring issues, and improve campaign data quality across all connected data sources.

General

The General section displays overall compliance trends and summarizes key governance metrics across all rules and data sources.

Charts and metrics:

• Total Compliance Rate — overall adherence across all active rules.
• Performance Compliance Rate — compliance with performance-related rules.
• Taxonomy Compliance Rate — structure and naming consistency across campaigns.
• Total Number of Active Rules — number of currently enforced rules.

The Overall Compliance Trend line chart shows changes in total compliance over time, helping you track progress and detect unusual drops.

The Compliance Rate by Data Source chart breaks down compliance across connected platforms such as Google Ads, Facebook, Bing Ads, GA4, Semrush, and Improvado Platform, enabling quick comparison between channels.

Finally, the Compliance Rate by Severity chart highlights how compliance varies by rule importance (High, Medium, Low, Custom), helping teams focus on the most critical issues first.

Performance

The Performance section focuses on rules directly impacting campaign efficiency, spend, and results quality.

Key metrics:

• Performance Compliance Rate — percentage of campaigns meeting defined performance criteria.
• Active Performance Rules — total active rules monitoring campaign metrics.
• Total Violations — number of rule breaches detected.
• Total Checks — total rule evaluations executed.

Below, two bar charts visualize performance compliance by Data Source and Severity, allowing you to identify where most violations occur and which channels may need optimization.

The Performance Rule Violations table lists detailed records of broken rules — including rule names, affected data sources, campaign entities, and severity levels.

This provides transparency into which campaigns or ad sets caused compliance issues and why (e.g., CPC Spike Alert, CTR Drop Alert, Zero Conversions Alert).

This view allows you to quickly pinpoint recurring performance problems, compare cross-platform consistency, and take action directly from the dashboard to maintain quality standards.

Act on violations

The violations table on the General tab lets your team mark what it has already seen. Each broken violation — one entity under one rule — has two actions: Acknowledge and Working on it.

• Acknowledge — you know about the violation and accept it. Choose how long: 1, 7 or 30 days, or permanently. An acknowledged violation is hidden from digest emails and left out of the compliance rate cards. When the period ends, it becomes active again everywhere.
• Working on it — someone is fixing the violation. The row stays red, gets an amber Working on it marker, and still counts in the compliance rates and charts. Hover over the marker to see who picked it up and since when.

Mark a violation as Working on it

1. 1Open the General tab and find the violation in the violations table.
2. 2Click Working on it next to Acknowledge. To mark several rows at once, select them and click Working on it above the table.
3. 3To see everything your team has picked up, open the In progress tab of the table, next to All, Active and Acknowledged.

Right after you click, a message appears with an Undo button. Use it for a misclick: the action is erased, as if it never happened. When you stop working on a violation, click Release on the row instead. The row goes back to active, and the record that someone picked it up is kept. You can also release several selected rows at once.

Every pickup and release is recorded with its time, so you can measure how quickly your team responds to violations.

See how long a fix took

When a violation is fixed, its row shows how long the most recent fix took, under the history strip:

• Fixed by next run — the next daily run found the entity fixed.
• Fixed in 9 days — the number of days from when the violation started to when the rule passed again.
• Fixed in 88+ days — the violation started before the 90-day lookback, so the exact start is unknown.

Hover over the text to see both dates. To list fixed rows, set Result to Followed. Only the most recent fix is shown, and digest emails do not include it, since they list current violations only.

In digest emails

When at least one violation of a rule is picked up, that rule's violation table in the digest email gets a Working On It column with the person and the date they picked it up. Rows nobody has picked up are listed first, and the rule summary shows how many of its violations are in progress.

Conclusions

The Data Governance Dashboard gives teams a clear, actionable view of marketing data quality.

By combining compliance trends, rule performance, and detailed violation tracking, users can identify issues early, improve accuracy across all data sources, and maintain trust in reporting.