July 2024

New API integrations 🧩

We have added 2 new data sources with the following report types:

MikMak

• Pages report type
• Purchase Intent Clicks by Sources report type
• Purchase Intent Clicks by Stores & Products report type
• Purchase Intent Clicks by Stores (Offline) report type
• Retailers report type
• Sales by Sources report type
• Sales Coverage report type
• Sales Summary report type
• Sales Detail report type
• Purchase Intent Clicks by Retailers & Products report type
• Commerce Types report type
• Attributable Online Sales Estimation report type
• Audience Performance report type
• Products report type
• Purchase Intent Clicks by Commerce Experience report type
• Countries report type
• Commerce Experiences report type

IAS

• YouTube Brand Safety report type
• Geo Compliance report type
• Collision report type
• Brand Suitability report type
• Teams Entity report type
• Performance report type
• Domain Mismatch report type

API changes ⚙️

IQM

We have upgraded our IQM API to v3.

For more information, see IQM API documentation.

New Report Types 📊

The following report types are available starting this month:

Google Ads

• Campaign Country Conversion report type

Klaviyo

• Flow Series report type

Appsflyer SKADNetwork

• Aggregated Postback report type

Youtube Organic

• Audience Retention Ad Indisplay Monthly report type
• Audience Retention Ad Instream Monthly report type
• Audience Retention Organic Monthly report type

Hubspot

• Lists Entity report type
• Meetings Entity report type
• Calls Entity report type
• Membership Entity report type

Pinterest Ads

• Ad Groups Entity report type

TikTok Ads

• Ad Group report type

Snapchat Ads

• Ad Squads report type

The Trade Desk API

• Bid List Details Entity report type
• Partners Entity report type
• Campaigns Entity report type
• Ad Groups Entity report type
• Partner Bid Lists Entity report type
• Advertiser Bid Lists Entity report type
• Campaign Bid Lists Entity report type
• Ad Groups Bid Lists Entity report type

Google Ads

• Label Entity report type

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.