eCommerce
Description
The eCommerce Recipe allows you to unify data with the eCommerce data sources. In particular, the following sources are available:
- Shopify
- Amazon
- Amazon Advertising
- Amazon Selling Central
- Amazon Vendor Central
This recipe consists of ecommerce_paid_ads_orders_recipe report. It has Ads Performance & New eCommerce metrics so the you can measure the effectiveness of your campaigns by the following eCommerce metrics:
- Sale Amount
- Refunds
- Quantity
- Taxes
- Shipping price
- Discounts
- Other
If you want to match GA4 and Ads sources on Datasource, Campaign, Adset or Ad Level levels - you need additional research and implementation based on specific implementation of eCommmerce platform settings.
Marketing value
This recipe dashboard combines eCommerce and Paid Ads platform data to discover what fuels your sales and business. This will allow you to:
- Determine the most effective channels in no time.
- Monitor conversion rates, new user traffic, revenue, and improve your marketing efforts.
- A comprehensive breakdown of your company's statistics, includes total sales, revenue, net profit, average order size, and best-performing products.
- Obtain granular data by sorting your ad spend by geographical and gender distribution.
- Flexibility to examine and compare historical statistics.
Dashboards
eCommerce Dashboard includes the following pages:
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