eCommerce

Updated on

Mar 20, 2025

Description

The eCommerce Recipe allows you to unify data with the eCommerce data sources. In particular, the following sources are available:

Shopify
Amazon
~Amazon Advertising
~Amazon Selling Central
~Amazon Vendor Central

This recipe consists of ```ecommerce_paid_ads_orders_recipe``` report. It has Ads Performance & New eCommerce metrics so the you can measure the effectiveness of your campaigns by the following eCommerce metrics:

Sale Amount
Refunds
Quantity
Taxes
Shipping price
Discounts
Other

{%docs-informer info%}

If you want to match GA4 and Ads sources on Datasource, Campaign, Adset or Ad Level levels - you need additional research and implementation based on specific implementation of eCommmerce platform settings.

{%docs-informer-end%}

Marketing value

This recipe dashboard combines eCommerce and Paid Ads platform data to discover what fuels your sales and business. This will allow you to:

Determine the most effective channels in no time.
Monitor conversion rates, new user traffic, revenue, and improve your marketing efforts.
A comprehensive breakdown of your company's statistics, includes total sales, revenue, net profit, average order size, and best-performing products.
Obtain granular data by sorting your ad spend by geographical and gender distribution.
Flexibility to examine and compare historical statistics.