Documentation

Description

The eCommerce Recipe allows you to join data with the eCommerce data sources. In particular, the following sources are available:

• Shopify (joined by UTMs)
• Amazon
• ~Amazon Advertising
• ~Amazon Selling Central
• ~Amazon Vendor Central

The Technical Details section below shows how the JOIN logic applies.

This recipe has Basic Performance & New eCommerce metrics so the you can measure the effectiveness of your campaigns by the following eCommerce metrics:

• Sale Amount
• Refunds
• Quantity
• Taxes
• Shipping price
• Discounts
• Other

Marketing value

This MCDM dashboard combines eCommerce and Paid Ads platform data to discover what fuels your sales and business. This will allow you to:

• Determine the most effective channels in no time.
• Monitor conversion rates, new user traffic, revenue, and improve your marketing efforts.
• A comprehensive breakdown of your company's statistics, includes total sales, revenue, net profit, average order size, and best-performing products.
• Obtain granular data by sorting your ad spend by geographical and gender distribution.
• Flexibility to examine and compare historical statistics.

Dashboards

The eCommerce Recipe is used on three pages of the Marketing Dashboard 2.0. These informative pages offer a wide range of charts and metrics to help you make data-driven decisions:

• Executive Overview
• Product Performance
• Omni-digital Performance

Technical Details

Recipes Data Dictionary

Details

Schema