Oct 19, 2023
Any Conversion metric values with the default window setting will now reflect the new default Attribution Window of 7-day click.
On a daily basis, Improvado extracts Facebook data based on the look-back period of 30 days, which means that the values for the last 30 days have been replaced with the new default Attribution Window 7-day click.
Historical data - data older than the look-back period - have not been replaced as not extracted on a daily basis, still reflects the previous default Attribution Windows:
For FB accounts and report types where you are receiving conversions different from the default Attribution Window, you should experience no changes.
As per communication on May 2nd, 2021 - in case you've missed please find a copy here - we added a set of new metrics to the existing Facebook's Report Type with a "fixed" 7-day click + 1-day view attribution window.
For the Report Type "adsets", the existing metric "Link Clicks" reflects the default attribution window driven by Facebook.
A new metric named "Aw Sum Link Click 1D View 7D Click" includes the 7-day click + 1-day view
We recommend checking Facebook's Help Center for further details: