Documentation

Facebook updated the attribution window settings

Facebook's default attribution window has been changed to 7-day click or 1-day view for the campaigns created after September 23, 2021.

About Attribution Setting

Starting from April 27th the Facebook's default attribution window has been changed to 7-day click.

DOWNLOAD the complete list of the new metrics.

Potential impact on your data

Any Conversion metric values with the default window setting will now reflect the new default Attribution Window of 7-day click.

Look-back period

On a daily basis, Improvado extracts Facebook data based on the look-back period of 30 days, which means that the values for the last 30 days have been replaced with the new default Attribution Window 7-day click.

Historical Data

Historical data - data older than the look-back period - have not been replaced as not extracted on a daily basis, still reflects the previous default Attribution Windows:

  • 28-day click and 1-day view previous to January 19th
  • 7-day click and 1-day view from January 19th

For FB accounts and report types where you are receiving conversions different from the default Attribution Window, you should experience no changes.

New 7-day click and 1-day view metrics

As per communication on May 2nd, 2021 - in case you've missed please find a copy here - we added a set of new metrics to the existing Facebook's Report Type with a "fixed" 7-day click + 1-day view attribution window.

Example

For the Report Type "adsets", the existing metric "Link Clicks" reflects the default attribution window driven by Facebook.

A new metric named "Aw Sum Link Click 1D View 7D Click" includes the 7-day click + 1-day view

DOWNLOAD the complete list of the new metrics.

Facebook’s Documentation

We recommend checking Facebook's Help Center for further details:

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