19 Top Retail Media Networks (Tips & Reviews)

Today, almost every major retailer runs a retail media program. The logic is simple: the data is the new oil, and retailers are sitting on a gold mine of customer data that can be turned into a significant revenue stream.

For advertisers, retail media networks (RMNs) also present a huge opportunity to reach their audiences when those are already in a buying mode. 

In this post, we’ve gathered a list of the top retail media networks that can help you connect with your audience. The list is in alphabetical order, but you can skip ahead to your preferred network.

The list of retail media networks at a glance:

Let’s break down the largest retail media networks. 

1. Albertsons Media Collective

Albertsons Companies is one of the US's largest food and drug retailers,, with over 2,200 stores, over 37 million loyalty program members, and 35 million weekly shoppers. This scale creates huge opportunities for targeted and personalized advertising.

Key advertising formats:

• Onsite Display Ads: Ads placed on Albertsons.com and its mobile apps to promote products and engage shoppers during their online journey.
• Offsite Targeting: Retarget customers on external websites and social media by leveraging Albertsons’ first-party data.
• In-Store Promotions: Enhance product visibility and influence shopper behavior with shelf tags, signage, and in-store audio.

2. Amazon Ads

Amazon Ads is a dominant force among retail media companies, accounting for 75% of all retail media ad spending. And for a reason: over 60% of people who search for a product online start searching on Amazon. 

The inventory of Amazon Retail Media is robust and includes: 

• Sponsored Products: Appear in search results or on product detail pages, driving visibility and sales.
• Sponsored Brands: Banner ads showcasing your brand across Amazon pages.
• Sponsored Display: Ads displayed on Amazon and its owned platforms, such as Twitch and IMDb, and third-party sites, enabling re-engagement and new audience targeting.

For advanced advertisers seeking broader reach and precision targeting, Amazon DSP (Demand-Side Platform) offers an enhanced solution. This platform uses Amazon’s vast shopping and behavioral data to deliver ads both on Amazon and across external websites and apps within its advertising network.

For example, accessing Amazon's new Prime Video ad inventory is facilitated through Amazon DSP. Advertisers can programmatically purchase video ad placements in Prime Video content, including Amazon Originals and licensed third-party content. These ads, which run as pre- or mid-roll segments during streaming, provide a unique opportunity to engage a highly attentive audience.

What do people say?

3. Best Buy Ads

Being one of the leading consumer electronics retailers in the US, Best Buy launched its retail media company, Best Buy Ads, in 2022. This platform offers a range of advertising solutions:

• Search Ads: Prominently featured in search results on Best Buy’s website and app.
• Display Ads: Banner and other visual ads displayed on Best Buy’s digital properties.
• Video Ads: Video content featured on Best Buy’s platform and external sites.
• Social Ads: Targeted ads reaching Best Buy’s audience through social media platforms.
• Community Ads: Integrated into Best Buy’s customer forums and community pages for a more natural product promotion.
• Direct Ads: Personalized campaigns delivered via email or in-app notifications to Best Buy’s customer base.

In 2023, Best Buy Ads launched its self-service platform, My Ads, giving advertisers greater flexibility and control. It provides near real-time data on Sponsored Product and Onsite Display campaigns.

Currently, Best Buy doesn’t operate its own proprietary DSP. Instead, it partners with established programmatic advertising platforms to deliver advanced solutions. Notably, Best Buy was the first to use Criteo's Commerce Max DSP, which allows brands to run custom campaigns across on-site display, sponsored products, and off-site publishers. 

4. Chewy Ads

Chewy, a leading online retailer dedicated exclusively to pet products, stands out from mass retailers with its highly loyal, niche shopper base of pet owners. This makes Chewy Ads an excellent channel for fostering customer retention and building long-term brand loyalty.

Chewy’s retail media network officially launched in December 2023. The platform uses PromoteIQ by Microsoft, a self-serve tool that allows advertisers to create, manage, and optimize their campaigns efficiently.

Currently, Chewy offers one campaign type: 

• Product Listing Ads (PLAs): Similar to Amazon’s Sponsored Products, these ads appear prominently in search results and category pages. They help brands boost product visibility and drive sales.

However, Chewy plans to expand its offerings by introducing Sponsored Brand Campaigns shortly and provide more tools for advertisers.

5. CitrusAd

CitrusAd is a self-service marketplace retail media platform. Unlike previous platforms mentioned in our listing, CitrusAd is a connected retail media platform that integrates data and ad performance across multiple retailers. This allows advertisers to own a "digital shelf" with over 30 retailers in 22 countries. These partnerships include well-known retailers such as Castorama, Coles, Groupon, Petco, and Tesco.

The platform provides the following ad options:

• Sponsored Products: Appear alongside organic search results and on category pages, helping products stand out.
• Banner Advertising: Visual ads displayed in high-visibility areas across retailer websites to capture shopper attention and promote brand awareness.
• Branded Landing Pages: Customizable pages that showcase a brand’s products, promotions, and messaging.
• Fixed Tenancy: Premium ad placements secured for a defined time period, ensuring consistent visibility and brand presence on retailer websites.

What do people say?

6. Criteo Retail Media

Criteo Retail Media is also a connected retail media platform allows advertisers to launch and manage campaigns across multiple retail media networks. It currently partners with 225 retailers globally—including giants like Auchan, Walmart, and Sam’s Club—to build, manage, and scale customizable retail media networks for advertisers. 

Criteo also offers a retail media service tailored for retailers looking to generate more revenue by leveraging their first-party data. This helps retailers deliver highly targeted and personalized ads to their customers, driving engagement and sales.

Advertising options on Criteo:

• Commerce Display Ads: Engaging visual ads placed on retailer websites to promote products and enhance visibility.
• Offsite Ads: Placing ads on external websites and social platforms, driving traffic back to retailer pages.
• Video Advertising: Dynamic video ads designed to capture shopper attention.

7. CVS Media Exchange

CVS Media Exchange® (CMX™) is the retail media network for CVS Pharmacy®, the most trusted retail pharmacy in the US. By partnering with CMX, brands can connect with CVS’s extensive customer base across multiple touchpoints, including 9,000 stores, the CVS Pharmacy website, and the CVS Pharmacy app.

Advertising options on CMX include:

• Display Ads: Visual ads that appear on the CVS website and app.
• Sponsored Products & Search: Ads that highlight specific products in search results and category pages.
• Video Ads: Engaging video content designed to capture customer attention.
• Social Ads: Integrated ads on social media platforms to extend the reach beyond CVC-owned properties.
• In-Store Ads: Physical promotions, such as signage and shelf placements to influence purchase decisions at the point of sale.
• Audio Ads: In-store audio ads played over the CVS radio network, reaching shoppers as they browse.

8. eBay Advertising

eBay Advertising stands out as a veteran in the eCommerce space, with 132 million active buyers and a robust retail media network. It provides tools to help potential customers discover products on the platform and connect with target audiences. 

eBay’s ad platform is self-serve, so you choose how to advertise the way you feel is best.

Interestingly, eBay refers to any item for sale as a “listing”:

• Promoted Listings: Similar to sponsored products on other RMNs, these ads boost product visibility within eBay. Advertisers only pay when a sale is made.
• Promoted Listings with Priority Strategy: Offers advanced targeting capabilities. Advertisers pay per click.
• Promoted Stores: Showcases an entire store to increase brand exposure.
• Promoted Offsite: Extends product reach by connecting with buyers off-platform, such as through Google search results.
• Display Ads: Includes top-of-search and native display ads. Depending on the setup, they can appear in high-visibility areas like the eBay homepage or within targeted email campaigns.

Additionally, eBay offers the option to run ads programmatically, allowing advertisers to automate and optimize their campaigns for maximum efficiency.

9. Gopuff Ads

 Gopuff is an on-demand delivery service that provides groceries, alcohol, and home essentials. Is advertising platform, Gopuff Ads, allows brands to connect with Gopuff’s engaged, convenience-focused customer base.

Key advertising options:

• Sponsored Products: Boosts visibility for specific items, ensuring they appear prominently in search results and relevant categories.
• Display Ads: Eye-catching banner ads placed throughout the app and website to enhance brand awareness and drive product consideration.
• Promotional Campaigns: Customizable offers and deals to incentivize purchases.

10. Orange Apron Media (by Home Depot)

Home Depot is a leading retailer in the home improvement industry. It specializes in tools, appliances, and building materials for DIY enthusiasts and professionals alike. Advertising with Home Depot allows brands to reach its 198 million individual customers online and in its 2,340 stores.

In 2024, Home Depot rebranded its retail media network as Orange Apron Media. The platform offers both self-service and custom advertising solutions to meet diverse business needs. Suppliers can purchase ads across multiple placements on HomeDepot.com and beyond.

Onsite advertising:

• Display Ads: Top-of-the-page banners to maximize visibility.
• Sponsored Product Carousels and Filtering Grid Ads: Showcase products directly within search results and category pages.
• Promotional Emails: Ad spots within Home Depot’s customized email campaigns to target engaged customers.

Offsite advertising:

• Social media ads: Retarget customers who have visited product pages on HomeDepot.com through ads on social media and other external channels, extending the campaign’s reach.

In-store advertising: 

• TV: Display content on TV screens located in aisles and on endcaps. 

In October 2024, Orange Apron Media also introduced Orange Access, a comprehensive self-service ad platform. This tool empowers advertisers to plan, activate, optimize, and report on their media campaigns through a streamlined, user-friendly interface.

11. Instacart Ads

Instacart specializes in on-demand grocery delivery and pickup services and operates at an impressive scale. With partnerships across more than 1,000 retail banners and availability in thousands of cities across North America, Instacart serves millions of households. 

To complement its retail services, Instacart has developed Instacart Ads, a robust Retail Media Network designed to help brands connect with its extensive consumer base. Instacart Ads offers a wide range of ad formats to help brands reach and engage with consumers at every stage of their shopping journey:

Onsite advertising formats:

• Sponsored Products: Highlight specific products within search results and category pages to boost visibility and drive sales.
• Display Ads: Top-of-the-page banners that capture shopper attention and enhance brand awareness.
• Shoppable Display Ads: Banner ads showcasing multiple products that consumers can add to their cart with a single click.
• Shoppable Video Ads: Engaging video ads with a shoppable feature, enabling consumers to add products to their cart directly from the video.
• Promotions: Offer discounts tied to specific UPCs, often paired with other ad formats like Sponsored Products for enhanced performance.
• Pages: Custom URLs used as landing pages for third-party media or on-platform display campaigns.

Offsite advertising capabilities:

• TV: Video spots in TV placements.
• Digital Web: Display and video ads across publisher inventory to extend campaign reach.
• Social Media: Shoppable social media ads that directly connect to Instacart products.
• Search: Product listing ads to enhance visibility and direct traffic to Instacart landing pages.

12. Kroger Precision Marketing (KPM)

Kroger, one of the largest grocery retailers in the US, operates Kroger Precision Marketing (KPM), which ranks among the largest retail media networks. KPM utilizes Kroger’s extensive first-party data from its loyalty program, which serves over 60 million households, to deliver highly targeted and personalized advertising experiences.

KPM’s advertising formats:

• Onsite Search and Display Ads: Kroger’s Product Listing Ads (PLAs) and Targeted Onsite Ads (TOAs) help brands unlock greater product discovery and drive conversions.
• Onsite Brand Activations: Includes Targeted Digital Coupons, Premium Placements, Brand Shops, and Campaign Pages.
• Programmatic Ads: Execute campaigns via your preferred DSP for broader reach and precise targeting.
• Social Media: Use platforms like Pinterest and Facebook/Instagram and collaborate with influencers to amplify brand messaging.
• Email and Push Notifications: Targeted email campaigns and mobile app push notifications to drive awareness and sales.
• ‍Connected TV (CTV): Delivering engaging video content to audiences through CTV.

13. Lowe’s Media Network

Lowe’s, a leading home improvement retailer, operates over 1,700 stores across the US and receives an average of 39 million weekly visits to its digital platforms. With Lowe’s Media Network, brands can leverage rich first- and third-party data to connect with over 120 million unique consumers through a range of advertising solutions:

• Onsite Premium Native Display: Showcase products prominently on Lowes.com and the Lowe's app to engage shoppers and drive sales.
• Sponsored Product Ads: Highlight specific products to boost visibility and conversions.
• Omnichannel Programmatic Activations: Use programmatic advertising across display, video, connected TV, streaming audio, podcasts, and digital out-of-home channels via the Yahoo DSP to reach audiences beyond Lowe's owned platforms.
• Offsite Advertising Placements: Extend your reach with email marketing, paid search, and social media partnerships on platforms like Google, Meta, and Pinterest, utilizing Lowe's data for precise targeting.
• In-Store Audio Advertising: Deliver targeted audio messages to shoppers in Lowe's stores nationwide, influencing purchase decisions at the point of sale.

14. Roundel (by Target)

Target is the eighth largest retail business in the US with over 2 million daily visitors across its 1,900 stores. Its online platforms attract over 30 million unique visitors every week. Formerly known as Target Media Network, Roundel is Target's rebranded retail media platform.

Some of the formats offered by Roundel include:

• Target Product Ads: Sponsored product placements on Target.com and the Target app to boost visibility and drive sales.
• CTV by Roundel™: Video ads delivered through Connected TV to engage relevant audiences and enhance brand storytelling.
• Display by Roundel™: A managed service for running display ads across Target.com, the Target app, and 150+ premium publishers.
• Programmatic by Roundel™: Access Roundel’s custom audiences and brand-safe inventory through self-service on your DSP.
• Search Ads by Roundel™: Use retail-specific ad formats like Shopping Ads on Google to increase product visibility in search results.
• YouTube Ads: Engage receptive audiences on YouTube.
• Social by Roundel™: Static, animated, and video ads across platforms like Facebook, Instagram, Pinterest, and Snapchat.
• Influencers by Roundel™: Co-branded content created by influencers via LTK, a Target-approved global influencer network, shared on platforms such as Instagram, Pinterest, and TikTok.

15. Sephora Media Network

Sephora, a leading beauty retailer, has introduced its own Retail Media Network to provide brands with new advertising opportunities. While still in its early stages, the network offers display ads and audience targeting to enhance brand visibility and share of voice. 

Industry insiders anticipate that Sephora will expand its media offerings in the near future, potentially incorporating additional advertising formats and channels. For brands in the beauty sector, this is a promising RMN to watch as it develops, because it may present new opportunities to effectively reach target audiences.

16. UB Media (by Ulta Beauty)

With over 1,300 stores and 100 million+ visits annually, Ulta Beauty has one of the most engaged beauty communities in the industry. UB Media enables brands to connect directly with Ulta Beauty’s audience of beauty enthusiasts, offering tailored opportunities to engage shoppers who are deeply invested in discovering the latest beauty products and trends. 

There’s a full suite of ad inventory to do so: 

• Onsite Sponsored Products: Boost product visibility and drive conversions with sponsored placements directly on Ulta’s digital storefront.
• Offsite Video: Reach Ulta Beauty visitors through engaging video ads wherever they’re scrolling or browsing.
• Offsite Display: Digital display ads targeted at Ulta’s beauty enthusiasts on external websites and platforms.
• Social Media: Leverage Ulta’s presence across social platforms to engage customers with visually compelling ads.

17. Walgreens Advertising Group (wag)

As a division of Walgreens, the second largest drugstore chain in the US, wag is powered by myWalgreens, the second largest loyalty program in the country. Wag's data ecosystem is built on real customer interactions, generating billions of daily signals from both online and in-store activities.

In-store solutions:

• Signage: Boost brand visibility and drive sales with various in-store signage placements, including in-aisle blade cards and take-one offerings.
• Walgreens Radio: Deliver audio ads to customers as they shop.
• Health & Wellness Kiosks: High-impact, full-color jumbo wellness billboards on hand sanitizing kiosks located in pharmacy and front-of-store areas.
• Coupons: In-store coupon campaigns.

Onsite solutions:

• Onsite & In-app Display & Search Ads: Reach customers with targeted ads on Walgreens’ digital properties.
• Criteo Commerce Display & Search Ads: Leverage Criteo’s platform for optimized product visibility.
• Dedicated Brand Email: Engage customers with personalized brand-specific email campaigns.
• Digital Coupons: Encourage purchases with targeted coupon offerings.
• Dedicated Brand Pages: Showcase products and promotions on custom brand pages within Walgreens’ site.
• Direct Mail: Complement digital campaigns with targeted direct mail.

Offsite digital platforms:

• wagDSP: Deliver programmatic ads using Walgreens’ data-driven audience targeting.
• DSP & SSP Self-Service: Self-manage programmatic campaigns with access to demand- and supply-side platforms.
• CTV: Connect with audiences via connected TV placements.
• Social: Run shoppable ads on social media platforms.
• Search: Paid search campaigns.

18. Walmart Connect

The world’s largest retailer, Walmart is expected to know how to reach shoppers better than anyone. With over 240 million visitors hitting its offline stores weekly, Walmart expanded into retail media domain with Walmart Connect to help brands connect with relevant audiences across its digital channels and beyond:

Onsite advertising: 

• Sponsored Products: Boost product visibility within search results.
• Sponsored Brands: Highlight your brand to increase awareness.
• Sponsored Videos: Dynamic video content to captivate customers.
• Sponsored Search: Target shoppers with relevant ads during their searches.
• Onsite Display Ads: Banner ads on Walmart.com and the Walmart app.
• Brand Page: A branded destination to showcase your products and campaigns.

Offsite advertising:

• Walmart DSP Integration: Use Walmart’s DSP, powered by The Trade Desk, to execute targeted programmatic advertising.
• Social Media Ads: Tailored social campaigns targeting Walmart shoppers.

In-store advertising:

• TV Wall Ads: High-impact video displays.
• Self Check-out Ads: Deliver key messages at the point of purchase.
• In-store Demos: Product demonstrations and samples to engage customers.
• Pickup & Delivery Sampling: Include product samples in pickup and delivery orders.
• Events: Host in-store events to drive customer interaction and increase visibility.
• ‍In-store Audio Ads: Broadcast audio messages to influence purchase decisions while customers shop.

19. Wayfair Advertising

Wayfair is an eCommerce company specializing in furniture and home goods. Its website records over 770 million monthly page views and attracts 39 million unique visitors across its various brands.

Wayfair enables businesses to connect with its audience through the following advertising solutions:

• Sponsored Products: Promote products on specific pages across Wayfair’s website to boost visibility and drive sales.
• Sponsored Shops: Place banner ads for your brand page, promotions, or browse pages in front of customers to encourage deeper engagement.
• Display Ads: Intelligently position display ads for your products throughout Wayfair’s site to maximize exposure.
• Co-Branded Campaigns: Feature your products in Wayfair TV, catalogs, and influencer content.

Maximize the value of your preferred Retail Media Network

The rich first-party data from retail media networks is a goldmine, especially now that cookies are on their way out. This data lets brands target shoppers with laser precision, hitting them right where it matters—when they’re ready to buy. And with more retailers launching their own RMNs, the opportunities are huge.

However, opportunities come with the challenge. Juggling data from hundreds of campaigns across different RMNs can be extremely time-consuming. Pulling it all together, organizing it, and turning it into actionable insights also requires expertise. That’s what Improvado sets out to change.

Improvado streamlines the process of aggregating and harmonizing data from numerous retail media campaigns. By automating data collection and providing a unified view of performance metrics, Improvado empowers marketers to:

• Save time and resources: Eliminate manual data consolidation tasks, freeing up time for strategic planning.
• Optimize campaigns: Run automated campaign pre-flight checks to ensure data consistency, identify high-performing strategies and adjust in real time, and verify data once the campaign is over to reduce the risk of any anomalies distorting the analysis.
• Make fast data-driven decisions: Gain clarity on campaign performance across all RMNs in a single control center. On top of that, you can get an AI-powered analytics co-pilot ready to answer your questions and quickly create reports on demand—anytime, day or night.

If you’re interested to see how exactly Improvado can level up your RMN advertising, don’t hesitate to get in touch today and book a demo.