The guide won't waste your time delving into every bit of detail about the technology behind ChatGPT. Instead, it jumps straight to the ChatGPT application in marketing:

• How to use ChatGPT in digital advertising;
• What prompts to use to write unique copy for banners and Google Ads that will resonate with your targeted audience;
• How to conduct performance review with ChatGPT;
• How to automate social media content creation while ensure content and strategies are aligned with platform-specific best practices;
• How to maximize outbound emails performance with ChatGPT, from topic research to subject line generation;
• ChatGPT tricks and ChatGPT prompt engineering best practices.

Although ChatGPT is a powerful tool for automating routine tasks and streamlining marketing processes, it can't replace marketing specialists. The technology is unable to make strategic decisions that require contextual awareness, industry knowledge, and an understanding of cultural nuances. The guide reviews the limitations of ChatGPT algorithms and highlights some of the things to be aware of. 

ChatGPT is a complementary tool, and this guide provides keys to making it work effectively.