The Billion-Dollar Guide to UTM tags
UTM tags hold a ton of valuable information for marketers, salespeople, and analysts. Knowing how to use it properly may tell you so much more about your marketing performance and give a better angle to approach leads.
The job of UTMs is to help you do analytics better, not prevent you from doing it.
We’ve drawn up this guide to help you build a healthy UTM tracking routine and, eventually, understand what's going on with your campaigns.
Table of contents:
- A quick intro to UTMs
- Use UTM macros to automate campaign tracking
- Create a separate UTM tag for every campaign
- Check your campaigns for a proper UTM tags usage
- Develop a naming convention specific to your business
- Create specific codes to protect sensitive information
- Use as much IDs in your UTM tags as you possible can
- Stick to Google Analytics' channel grouping
- Document your UTM tags
- UTM tags for precise revenue attribution