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UTM tags hold a ton of valuable information for marketers, salespeople, and analysts. Knowing how to use it properly may tell you so much more about your marketing performance and give a better angle to approach leads.
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UTM tags hold a ton of valuable information for marketers, salespeople, and analysts. Knowing how to use it properly may tell you so much more about your marketing performance and give a better angle to approach leads.
The job of UTMs is to help you do analytics better, not prevent you from doing it.
We’ve drawn up this guide to help you build a healthy UTM tracking routine and, eventually, understand what's going on with your campaigns.
Table of contents:
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