Marketing intelligence for every team and industry
Improvado is the marketing data platform for brands, agencies and small businesses. Pick yours and see your team's morning question answered.
which regions are pacing behind on media budget this quarter?
EMEA is the only region pacing behind plan this quarter:
- EMEA $540K At risk
- North America $1.9M On track
- APAC $860K On track
which client accounts need attention this morning?
Acme Corp is pacing off — the other 22 are on track for month-end:
- Acme Corp 64% At risk
- Globex 88% On track
- Initech 97% On track
which channel actually made us money last month?
Google Ads made the most — and at the lowest acquisition cost:
42% Google Ads · share of revenue
which channel is wasting budget this quarter?
Paid Search is the leak — $180K this quarter at 1.8× ROAS:
- Paid Search 1.8×
- Google Ads 4.2×
- Meta 3.4×
- Email/CRM 6.1×
did anything break overnight? show me what does not match
3 catches overnight — the other 9 pipelines reconciled clean:
- Meta Ads API 6 reports
- Salesforce revenue -4.2%
- GA4 export schema 2 fields
how is every marketing dollar performing across the org?
$10.8M marketing-sourced this quarter — every channel reconciled to CRM:
- Paid Search $4.1M
- Paid Social $2.9M
- ABM $2.3M
- Lifecycle $1.5M
Illustrative data
Solutions by company and team
For your company
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Brands
Marketing data clarity across teams, tools, and regions
Connects Google Ads, Meta, LinkedIn and GA4
For your team
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Leadership
See the true impact of marketing at scale
Connects Google Ads, Meta, LinkedIn and Salesforce
Solutions by industry
Each industry page covers the data, rules and questions particular to it, and opens on the first question its teams ask.
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Entertainment
“Which platforms drove the most reach for the title launch?”
Connects TikTok, Meta, YouTube and Google Ads
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Finance & Insurance
“Any campaigns breaking our naming or cpc rules right now?”
Connects Salesforce, Google Ads, LinkedIn and Meta
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Food & Beverage
“Which markets saw the biggest lift from the spring promo?”
Connects Meta, Google Ads and Shopify
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Healthcare & Pharma
“Which campaigns actually fill next week's schedule?”
Connects Salesforce, Google Ads, Meta and GA4
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Retail & E-Commerce
“Which channels and SKUs actually drive sales?”
Connects Shopify, Meta, Google Ads and GA4
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Software & Technology
“How much of this quarter's pipeline did marketing actually influence?”
Connects Google Ads, Salesforce, HubSpot and GA4
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Travel & Hospitality
“Which channels are filling rooms this season — and which drain budget?”
Connects Meta, Google Ads, TikTok and GA4
Solutions by use case
Marketing mix modeling
Maximize and prove your marketing ROI
Marketing attribution
Attribution-ready data from every touchpoint , across touchpoints such as Google Ads, Meta and LinkedIn
Reporting
Reporting tools for every marketing channel
Marketing autopilot
Automated reports, alerts and audits through any AI agent , such as Claude, ChatGPT and Cursor
Built for one use case
What customers say
“We save at least 50% of the time we used to spend on reporting.”
“We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.”
“With a streamlined process powered by Improvado, we can quickly and easily provide clients real-time access to their campaign performance data.”
Solution questions, answered
Which solution page should I read?
Start with your kind of company, a brand, an agency or a small business, then your industry, which covers the data, rules and questions particular to it. The pages for marketers, analysts and leadership show the same platform through each team's daily work.
Does Improvado work for agencies with many clients?
Yes: Improvado unifies client marketing data, automates reporting, and gives agencies an AI agent that answers performance questions in seconds, at scale. Eicoff gets 15× faster enterprise client onboarding with it.
Can healthcare teams use Improvado?
Yes, under a signed Business Associate Agreement: no BAA, no PHI. Improvado unifies, governs and reports on healthcare marketing data inside your secure perimeter, with pages for multi-location providers and for pharma and biotech teams.
Is Improvado a fit for a small business?
Yes: it gets small businesses out of the Excel-and-PowerPoint era with all their revenue data in one place, and no engineering required.
Is each solution a separate product?
No. Every solution runs on the same platform: data extraction and loading, a warehouse you control, transformation, governance, reporting and the AI Agent. A solution page shows how one team or industry uses it; the six Improvado products are the platform itself.
See Improvado answer your team's questions
A demo on your own data, built around what your team asks every morning.
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