Product

Campaign Governance

Quality and consistent data on autopilot

Meet Marketing Data Governance, an AI-powered campaign governance solution ensuring marketing guideline compliance.

Get a demo

DATA ENCRYPTION

SSO & IAM

Key Campaign Governance Features

Marketing campaign guidelines

Ensure campaign guideline compliance

Automated data validation

Data consistency on autopilot

Automated process management

See through every marketing process

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury

Senior Media Analyst

Control every bit of complex campaigns

Automatically validate campaign targeting, naming conventions, brand safety, KPI pacing, and more.

Easily launch complex campaigns in multi-brand and multi-region settings.

for marketing

Automate marketing data and metadata consistency, ensure seamless alerting.

for BI & analytics

Ensure your marketing campaigns go as planned.

for leadership

Get a demo

Available on Growth and higher pricing plans

Ensure your marketing data
is decision-ready

Marketing Data Governance automatically validates the consistency of your performance metrics and alerts you about any issues.

Never miss a single click and make informed performance decisions.

for marketing

Automate marketing data and metadata consistency, ensure seamless alerting.

for BI & analytics

Increase precision and quality of your performance measurements.

for leadership

Get a demo

Achieve operational perfection

Automatically check consistency of every marketing workflow, get alerts and notifications in case of any issues.

Get alerts and notifications whenever your teammates break your designed workflows.

for marketing

Enrich your reporting with operational performance metrics and insights.

for BI & analytics

Leverage next-gen technology tailored for operational efficiency.

for leadership

Get a demo

Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.

Jeff Lee

Head of Community and Digital strategy

Start your data integration journey

Professional services

Expand your analytics capabilities with a team of dedicated experts.

Product updates

Discover new features and the latest product updates.

Product

Marketing Data Governance

Seamless campaigning with built-in guardrails

Set rules your campaigns should follow, monitor compliance in real time, and get timely alerts if anything goes off-track. Before, during, or after launch.

Get a demo

DATA ENCRYPTION

SSO & IAM

Put campaign monitoring on autopilot

Connect

500+

"Improvado acts like a default QA mechanism for Eicoff clients’ media campaigns."

Bill Urciuoli

SVP, Innovation at Eicoff

Launch campaigns 75% faster

Run a pre-flight validation on campaign setups for naming, targeting, budget alignment, and more—then hit “launch” with confidence.

Stay on schedule while ensuring your campaigns are 100% ready to go live

Catch data issues early to avoid them screwing up your performance analysis

Use ready-made QA rules or create your own in under 10 minutes

Get a demo

Geo-targeting is configured to reach the intended audience

Audience lists are populated, avoiding missed targets

Approved creatives are assigned to campaigns

CPA limit is set at ≤ $10 to maintain cost efficiency

Weekly spend variance monitored, flagging 20%+ reductions

Automated actions for underperforming campaigns

See how campaigns are going in real time

Monitor and optimize on the fly to ensure your campaigns consistently perform at their best.

Reduce budget overspend/underspend cases by 80%

Get actionable, context-based tips to hit your target

Get instant alerts to quickly handle low performance or pacing issues

Get a demo

Achieve 100% data consistency

Get campaign results double-checked automatically, ensuring analysis-ready data for your dashboards, reports, and insights.

Access data instantly for fast, quality reporting

Reduce data silos and keep it synced across platforms

Build a data foundation to prove marketing ROI

Get a demo

UTM campaign parameters are consistent across sources

Ad names follow a defined taxonomy structure

Ad groups are set to 'Web' or 'Mobile' with 'Display' channels

Limited Time Offer

Free Marketing Data Quality Audit

Uncover where your marketing data stands, catch inefficiencies, and make sure your marketing budget is on point.

Get free audit

Get a demo

Everything you need to manage complex marketing campaigns

500+ integrated platforms

Connect and monitor data from hundreds of marketing channels and platforms.

Out-of-the-box rule library

Get up and running in no time with pre-built checks and data governance rules.

No-code rule builder

Create custom rules using natural language input without coding.

Automated QA for your data

Streamline compliance review processes and reduce manual workload by 90%.

Budget pacing

Track your key metrics—from daily spend to ROAS—across platforms, in one place.

Real-time alerts

Get instant notifications if any issues occur over the channels you prefer.

Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.

Jeff Lee

Head of Community and Digital strategy

Quality and consistent data on autopilot

Key Campaign Governance Features

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Control every bit of complex campaigns

Ensure your marketing data
is decision-ready

Achieve operational perfection