Campaign Governance

Quality and consistent data on autopilot

Meet Cerebro, an AI-powered campaign governance solution ensuring marketing guideline compliance.
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Key Campaign Governance Features

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury
Senior Media Analyst
Waleed Noury, Senior Media Analyst at Activision

Control every bit of complex campaigns

Automatically validate campaign targeting, naming conventions, brand safety, KPI pacing, and more.

Easily launch complex campaigns in multi-brand and multi-region settings.

for marketing

Automate marketing data and metadata consistency, ensure seamless alerting.

for BI & analytics

Ensure your marketing campaigns go as planned.

for leadership

Available on Growth and higher pricing plans

Ensure your marketing data
is decision-ready

Cerebro automatically validates the consistency of your performance metrics and alerts you about any issues.

Never miss a single click and make informed performance decisions.

for marketing

Automate marketing data and metadata consistency, ensure seamless alerting.

for BI & analytics

Increase precision and quality of your performance measurements.

for leadership

Achieve operational perfection

Automatically check consistency of every marketing workflow, get alerts and notifications in case of any issues.

Get alerts and notifications whenever your teammates break your designed workflows.

for marketing

Enrich your reporting with operational performance metrics and insights.

for BI & analytics

Leverage next-gen technology tailored for operational efficiency.

for leadership

Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.

Jeff Lee
Head of Community and Digital strategy
Jeff Lee, Head of Community and Digital strategy at ASUS

Start your data integration journey

Free onboarding
Free marketing stack analysis

Professional services

Expand your analytics capabilities with a team of dedicated experts.

Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.