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Marketing data pipeline for entertainment companies
Drive accurate insights from your raw marketing data and make wise business decisions with Improvado’s ETL system.
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Drive accurate insights from your raw marketing data and make wise business decisions with Improvado’s ETL system.
With a marketing ETL system, entertainment companies can gather more detailed information about their customers. Organizations can learn more about their customers’ preferences, understand how they interact with the brand, and identify which marketing channels bring in the most profits.
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If your data includes protected health information (PHI) subject to Health Insurance
Portability and Accountability Act (HIPAA) regulations, Improvado has you covered.
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Health Insurance Portability
and Accountability Act
Improvado’s marketing ETL system offers a clear vision of your customer touchpoints and the channels your prospects interact most often, allowing you to acquire new customers by investing more effort into your strengths.
Having CPA, CLV, retention rate, and other custom metrics in one place, marketers can analyze campaign performance in a smarter way and make more sensible budgeting decisions.
Discover actionable insights with an automated reporting system. With a robust data flow to your visualization tool, analysts gain access to detailed charts and dashboards in no time.
Over 200 connectors empower your marketing team to use their favorite tools to map data, build and visualize custom reports and more.
Siloed data
To create a holistic picture of the company’s marketing performance, advertisers can extract data from multiple sources, even when the same metrics and data fields have different names or values. With a marketing ETL system, analysts can normalize data based on various custom metrics to conduct further research with cleansed and well-structured data.
Time-consuming data extraction
Promoting your brand across multiple channels implies collecting a high volume of data. When doing it manually, analysts have to invoke the API of each data source to extract new information. Our ETL solution provides marketers with predefined extraction patterns that create a permanent connection in a matter of seconds.
Unorganized data storages
The quality of post-analysis marketing insights depends on the way data is arranged inside the warehouse. With a poor choice of data warehouse and unstructured data fields, it’s harder to get meaningful insights into marketing performance. Improvado pushes data to the storage solution based on the loading algorithms that arrange information in the most optimal way for further analysis.
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Marketing Common Data Model (MCDM) allows you to:
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Improvado does a great job at allowing for the flexibility of variable output demands.
The entire team from start to finish has been great to work with and they address problems quickly and effectively.
Improvado does a great job of allowing for the flexibility of variable
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
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