Unify data from every platform, enforce consistent campaign naming, and deliver trusted reporting across titles, regions, and teams.
From global streaming to gaming launches, entertainment teams use Improvado to clean their data, trust their numbers, and act faster.
By automating routine data aggregation, formatting, and normalization.
Thanks to marketing-specific data models and automated campaign naming rules.
Powered by real-time data pipelines and AI-driven insights.
Connect online and offline performance data in one place: streaming, paid social, and more.
Automatically turn fragmented performance data into one clean, ready-to-use dataset.
Track campaign compliance and data consistency with 250+ pre-built rules and alerts.
Use AI to uncover insights, surface what matters, and answer executive questions on the spot.
Work with all your platforms—from TikTok to DSPs and streaming tools. If anything is missing, we'll develop it for you.
Centralize all accounts, provide unlimited seats, and manage access to work with data conveniently without extra costs.
Define and enforce naming standards for campaigns, placements, and creatives.
Ask complex questions, get instant answers — without waiting on analysts or writing code.
Ready to bring every campaign into focus?
Unify your data, trust your numbers, and report across every title, region, and team.
A fragmented campaign naming system across regions and platforms, with separate documentation kept by each team.
less time spent on naming issues
reporting for hundreds of accounts
insights to media, analytics, and leadership
“We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.”
Senior Media Analyst, Activision
