Marketing data pipeline for entertainment companies

Drive accurate insights from your raw marketing data and make wise business decisions with Improvado’s ETL system.

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Transform raw data into insights that bring in customers

With a marketing ETL system, entertainment companies can gather more detailed information about their customers. Organizations can learn more about their customers’ preferences, understand how they interact with the brand, and identify which marketing channels bring in the most profits.

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Understand your customers

Improvado’s marketing ETL system offers a clear vision of your customer touchpoints and the channels your prospects interact most often, allowing you to acquire new customers by investing more effort into your strengths.

Upgrade marketing strategy

Having CPA, CLV, retention rate, and other custom metrics in one place, marketers can analyze campaign performance in a smarter way and make more sensible budgeting decisions.

Accelerate reporting processes

Discover actionable insights with an automated reporting system. With a robust data flow to your visualization tool, analysts gain access to detailed charts and dashboards in no time.

1

Understand your customers

Improvado’s marketing ETL system offers a clear vision of your customer touchpoints and the channels your prospects interact most often, allowing you to acquire new customers by investing more effort into your strengths.

2

Upgrade marketing strategy

Having CPA, CLV, retention rate, and other custom metrics in one place, marketers can analyze campaign performance in a smarter way and make more sensible budgeting decisions.

3

Accelerate reporting processes

Discover actionable insights with an automated reporting system. With a robust data flow to your visualization tool, analysts gain access to detailed charts and dashboards in no time.

Connect any marketing platforms in minutes

Over 200 connectors empower your marketing team to use their favorite tools to map data, build and visualize custom reports and more.

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Solve Your Common Data Problems

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Siloed data

To create a holistic picture of the company’s marketing performance, advertisers can extract data from multiple sources, even when the same metrics and data fields have different names or values. With a marketing ETL system, analysts can normalize data based on various custom metrics to conduct further research with cleansed and well-structured data.

Time-consuming data extraction

Promoting your brand across multiple channels implies collecting a high volume of data. When doing it manually, analysts have to invoke the API of each data source to extract new information. Our ETL solution provides marketers with predefined extraction patterns that create a permanent connection in a matter of seconds.

Unorganized data storages

The quality of post-analysis marketing insights depends on the way data is arranged inside the warehouse. With a poor choice of data warehouse and unstructured data fields, it’s harder to get meaningful insights into marketing performance. Improvado pushes data to the storage solution based on the loading algorithms that arrange information in the most optimal way for further analysis.




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Reduce marketing data management efforts

Improvado streamlines insights from all types of marketing data sources to normalize and store them in a dedicated data warehouse. 

Our MCDM normalization framework helps marketers pull siloed data together with zero manual operations. Align data across different channels without falling behind your schedule.

Visualization is the key. Keep track of all changes in marketing performance with automated dashboards to achieve better results.




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Scott H
President
Scott H
President

Improvado does a great job at allowing for the flexibility of variable output demands.

The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Read the case study

Improvado does a great job of allowing for the flexibility of variable

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

Contact us now to unleash the potential of your raw data

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