Marketing Analytics for Healthcare & Wellness Companies

Capture, integrate and analyze data across different channels and audience segments pull meaningful insights and improve ROI.

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Improve marketing performance by consolidating data from every touchpoint so you can make impactful data-driven decisions.

Healthcare services, hospitals, medical practices, and beauty & wellness companies use Improvado to streamline their marketing analytics by automating reports and dashboards.

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Health & wellness analytics

Health & Wellness businesses are complex. Often offering varying services to numerous audience segments in different markets across the country. Customize your multi-faceted analytics approach to look at results from many different angles and get specific reports to the appropriate stakeholders. Role specific views allow you to manage access in a way that corresponds to your business needs.

Marketing data aggregation

Automatically collect and unify tracking, measurement and performance data from all your sources, across all channels, (including your first party data) and produce real-time dashboards and reports in whatever tool you choose. Tableau, Looker, PowerBI, Google Data Studio or the datawarehouse of your choice. No engineers required.  No more switching between multiple accounts and platforms to get access to data or tediously pulling manual reports. Stop wasting your team's time on data entry and/or API management.

Cross-Channel attribution

See the full customer/patient journey without being siloed into each digital media channel. Utilize multi-touch attribution to monitor the customer journey in real-time and make optimizations as needed to increase ROI. Understand the true contribution that display, paid social and other digital channels are making to the business. Use these insights to increase conversions, grow referrals and go further with every dollar spent.

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Health & wellness analytics

Health & Wellness businesses are complex. Often offering varying services to numerous audience segments in different markets across the country. Customize your multi-faceted analytics approach to look at results from many different angles and get specific reports to the appropriate stakeholders. Role specific views allow you to manage access in a way that corresponds to your business needs.

2

Marketing data aggregation

Automatically collect and unify tracking, measurement and performance data from all your sources, across all channels, (including your first party data) and produce real-time dashboards and reports in whatever tool you choose. Tableau, Looker, PowerBI, Google Data Studio or the datawarehouse of your choice. No engineers required.  No more switching between multiple accounts and platforms to get access to data or tediously pulling manual reports. Stop wasting your team's time on data entry and/or API management.

3

Cross-Channel attribution

See the full customer/patient journey without being siloed into each digital media channel. Utilize multi-touch attribution to monitor the customer journey in real-time and make optimizations as needed to increase ROI. Understand the true contribution that display, paid social and other digital channels are making to the business. Use these insights to increase conversions, grow referrals and go further with every dollar spent.

Connect any marketing platforms in minutes

Over 200 connectors empower your marketing team to use their favorite tools to map data, build and visualize custom reports and more.

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Scott H
President
Scott H
President

Improvado does a great job at allowing for the flexibility of variable output demands.

The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Read the case study

Improvado does a great job of allowing for the flexibility of variable

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

Contact us now to unleash the potential of your raw data

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