Capture, integrate and analyze data across different channels and audience segments pull meaningful insights and improve ROI.
Healthcare services, hospitals, medical practices, and beauty & wellness companies use Improvado to streamline their marketing analytics by automating reports and dashboards.
Health & Wellness businesses are complex. Often offering varying services to numerous audience segments in different markets across the country. Customize your multi-faceted analytics approach to look at results from many different angles and get specific reports to the appropriate stakeholders. Role specific views allow you to manage access in a way that corresponds to your business needs.
Automatically collect and unify tracking, measurement and performance data from all your sources, across all channels, (including your first party data) and produce real-time dashboards and reports in whatever tool you choose. Tableau, Looker, PowerBI, Google Data Studio or the datawarehouse of your choice. No engineers required. No more switching between multiple accounts and platforms to get access to data or tediously pulling manual reports. Stop wasting your team's time on data entry and/or API management.
See the full customer/patient journey without being siloed into each digital media channel. Utilize multi-touch attribution to monitor the customer journey in real-time and make optimizations as needed to increase ROI. Understand the true contribution that display, paid social and other digital channels are making to the business. Use these insights to increase conversions, grow referrals and go further with every dollar spent.
Over 180 integrations empower your marketing team to use their favorite
tools to map data, build and visualize custom reports and more.
Improvado is an ETL platform that extracts data from various data sources, transforms the data, and loads the results to a final destination.
We have over 180 integrations and counting and can build out new integrations upon request.
Improvado pulls sales and marketing data at many granular dimensions such as campaign level, geo level, ad level, keyword level, etc. With this approach, marketers can identify actionable insights based on their dataset.