Automated marketing analytics for the human resource industry

Streamline marketing analytics processes with an automated data pipeline. Improvado helps you make smarter decisions and optimize campaigns.

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Data-driven marketing strategy

Extract meaningful insights from your raw marketing data. A marketing analytics ETL platform helps you sync all advertising channels on a single dashboard to get accurate information about your cross-channel marketing performance.

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A HIPAA-compliant data stack

If your data includes protected health information (PHI) subject to Health Insurance
Portability and Accountability Act (HIPAA) regulations, Improvado has you covered.

HIPPA

Health Insurance Portability
and Accountability Act

Increased visibility

With omnichannel marketing insights displayed in a single tab, analysts gain a new view of their marketing performance and can achieve better results through campaign optimization.

Centralized data

A single source of truth for your marketing data brings more transparency to analytics and business decisions. A centralized warehouse eliminates blind spots in your data flows.

Visualized insights

Improvado integrates with any BI tool to create dashboards based on acquired marketing data. With prebuilt dashboard templates and automated reports, analysts get detailed and visualized insights with zero effort.

1

Increased visibility

With omnichannel marketing insights displayed in a single tab, analysts gain a new view of their marketing performance and can achieve better results through campaign optimization.

2

Centralized data

A single source of truth for your marketing data brings more transparency to analytics and business decisions. A centralized warehouse eliminates blind spots in your data flows.

3

Visualized insights

Improvado integrates with any BI tool to create dashboards based on acquired marketing data. With prebuilt dashboard templates and automated reports, analysts get detailed and visualized insights with zero effort.

Connect any marketing platforms in minutes

Over 200 connectors empower your marketing team to use their favorite tools to map data, build and visualize custom reports and more.

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Explore the full catalog

Take full control of your marketing data

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Learn how clients interact with your brand

Gather information across all channels to see which of them bring more prospects and how potential customers interact with your brand. With an overview of all touchpoints, marketers build attribution models and precisely define the value of each lead.

Deliver consistent messaging

Knowing what drives your customers to the buying decision benefits your messaging strategy. Improvado helps you identify the strengths and weaknesses of your brand voice and deliver a compelling message right on time.

Scale your ETL by request

The company’s growth is linked to marketing. Reaching out to new target audiences and utilizing new channels will accelerate your growth. But it also leads to new data operations. Improvado adds new sources by request so you can track data from new sources whenever you need it.



Automated data normalization via Marketing Common Data Model

MCDM — your fast lane
to enterprise-grade marketing analytics

Marketing Common Data Model (MCDM) allows you to:

Get up and running with omnichannel analytics in days.
Add more channels to the analysis in a few clicks.
Get a holistic perspective into your performance with a pre-built dashboard in Data Studio.
Start asking your analysts more complex questions to get deeper insights.
Book a Demo

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Scott H
President
Scott H
President

Improvado does a great job at allowing for the flexibility of variable output demands.

The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Read the case study

Improvado does a great job of allowing for the flexibility of variable

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

Contact us to hit your revenue goal faster

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