Integrate Twitter (X) — Social Ad Performance Data
Connect Twitter (X) and let AI agents query engagement metrics, follower demographics, ad spend, and campaign performance across all formats.
Key Takeaways Connect Twitter data via API integration
Improvado connects directly to Twitter's API to extract advertising metrics, organic post performance, and audience data. The integration pulls impression data, click-through rates, engagement metrics, follower demographics, and campaign spend across all Twitter ad formats. Data refreshes automatically every hour, ensuring your dashboards reflect real-time performance. No manual CSV downloads or complex API setup required.
Unified Twitter data with 500+ platforms
Improvado's Marketing Common Data Model normalizes Twitter metrics alongside Facebook Ads, Google Ads, and 500+ other platforms. Cost per engagement from Twitter appears in the same format as cost per click from Google, enabling true cross-platform comparison. You can analyze how Twitter video completion rates compare to YouTube view rates, or track customer journey from Twitter impression to Salesforce conversion. All metrics flow into your chosen destination: BigQuery, Snowflake, Tableau, or Power BI.
Data objects and fields Improvado extracts from Twitter (X)
| Object | Fields |
|---|---|
| Tweets | impressions engagements retweets replies likes url_clicks hashtag_clicks detail_expands profile_clicks media_views media_engagements tweet_id created_at |
| Account | followers_count following_count tweet_count listed_count profile_visits mentions new_followers |
| Promoted Tweets | impressions engagements clicks spend cpm cpc cpe video_views app_clicks card_engagements campaign_id |
| Audience | age gender location language interests device platform |
| Video Metrics | views view_rate completions completion_rate quartile_views total_view_time |
From connection to autonomous action in three steps
Connect
Authenticate Twitter Ads in seconds. Improvado automatically normalizes campaign, ad group, and creative performance data alongside 1000+ marketing and sales sources into a unified schema.
Ask
Ask questions in plain English about impressions, clicks, conversions, spend, ROAS, CPA, CTR, video views, engagement rate, and audience performance. Get instant answers across all campaigns.
Act
The agent pauses underperforming campaigns, adjusts daily budgets, updates bid strategies, duplicates high-performing ad groups, and reallocates spend—all logged with full governance and approval workflows.
What teams ask their AI agent about Twitter (X)
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Twitter engagement rates with Facebook and Instagram performance in unified dashboards
Your AI agent analyzes Twitter (X) data and delivers actionable insights — automatically, in seconds.
Track Twitter ad spend efficiency against Google Ads and LinkedIn campaigns automatically
Your AI agent analyzes Twitter (X) data and delivers actionable insights — automatically, in seconds.
Generate executive reports showing Twitter's contribution to overall social media ROI
Your AI agent analyzes Twitter (X) data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Twitter data — it calculates social ROI contribution
Read
Read campaign performance, ad group metrics, creative stats, impressions, clicks, conversions, spend, ROAS, CPA, CTR, video completion rates, engagement metrics, audience breakdowns, and placement performance from Twitter Ads.
Write
Write budget adjustments, pause or activate campaigns and ad groups, update bid strategies, modify daily spend caps, duplicate high-performing campaigns, and reallocate budgets across active campaigns.
Monitor
Monitor CPA spikes above thresholds, ROAS drops below targets, daily budget pacing anomalies, conversion rate changes, impression delivery issues, and campaign performance degradation with real-time Slack alerts.
AI agents query Twitter impression volumes, engagement rates by post type, and follower demographic shifts in real time. They compare Twitter ad efficiency against LinkedIn and Facebook campaigns, identify which content formats drive conversions, and calculate Twitter's contribution to overall social ROI. Agents generate reports showing how Twitter engagement correlates with sales.
| Campaign | Spend | CPA |
|---|---|---|
| Spring_Promo_Static | $4,280 | $11.42 |
| Retarget_Lookalike_Q1 | $3,910 | $10.85 |
| Brand_Awareness_Video | $5,120 | $9.73 |
| Test_Audience_18-24 | $2,640 | $9.18 |
| Weekend_Flash_Sale | $1,890 | $8.44 |
Send Twitter (X) data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Twitter (X) as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Twitter metrics does Improvado extract?
How often does Twitter data refresh in Improvado?
Can I connect multiple Twitter accounts to Improvado?
Does the Twitter integration work with Twitter Analytics API changes?
What destinations support Twitter data from Improvado?
Can I get Twitter data at the tweet level or just aggregated metrics?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Twitter (X) today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.