Integrate X — Social Ad Performance Data
Connect X (formerly Twitter) and let AI agents query engagement metrics, follower demographics, ad spend, and campaign performance across all formats.
- 1,400+ data sources
- Any warehouse or BI tool
Trusted by data-driven teams
Connect X data via API integration
Improvado connects directly to X's API to extract advertising metrics, organic post performance, and audience data. The integration pulls impression data, click-through rates, engagement metrics, follower demographics, and campaign spend across all X ad formats. Data refreshes automatically every hour, ensuring your dashboards reflect real-time performance. No manual CSV downloads or complex API setup required.
Unified X data with 1,400+ data sources
Improvado's Marketing Common Data Model normalizes X metrics alongside Meta Ads, Google Ads, and 1,400+ other data sources. Cost per engagement from X appears in the same format as cost per click from Google, enabling true cross-platform comparison. You can analyze how X video completion rates compare to YouTube view rates, or track customer journey from X impression to Salesforce conversion. All metrics flow into your chosen destination: BigQuery, Snowflake, Tableau, or Power BI.
Data objects and fields Improvado extracts from X (formerly Twitter)
| Object | Fields |
|---|---|
| Tweets | impressions engagements retweets replies likes url_clicks hashtag_clicks detail_expands profile_clicks media_views media_engagements tweet_id created_at |
| Account | followers_count following_count tweet_count listed_count profile_visits mentions new_followers |
| Promoted Tweets | impressions engagements clicks spend cpm cpc cpe video_views app_clicks card_engagements campaign_id |
| Audience | age gender location language interests device platform |
| Video Metrics | views view_rate completions completion_rate quartile_views total_view_time |
From connection to autonomous action in three steps
Connect
Ask
Act
What teams ask their AI agent about X (formerly Twitter)
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare X engagement rates with Facebook and Instagram performance in unified dashboards
Your AI agent analyzes X (formerly Twitter) data and delivers actionable insights — automatically, in seconds.
Track X ad spend efficiency against Google Ads and LinkedIn campaigns automatically
Your AI agent analyzes X (formerly Twitter) data and delivers actionable insights — automatically, in seconds.
Generate executive reports showing X's contribution to overall social media ROI
Your AI agent analyzes X (formerly Twitter) data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read X data — it calculates social ROI contribution
AI agents query X impression volumes, engagement rates by post type, and follower demographic shifts in real time. They compare X ad efficiency against LinkedIn and Facebook campaigns, identify which content formats drive conversions, and calculate X's contribution to overall social ROI. Agents generate reports showing how X engagement correlates with sales.
Explore MCP →Read
Write
Monitor
| Campaign | Spend | CPA |
|---|---|---|
| Spring_Promo_Static | $4,280 | $11.42 |
| Retarget_Lookalike_Q1 | $3,910 | $10.85 |
| Brand_Awareness_Video | $5,120 | $9.73 |
| Test_Audience_18-24 | $2,640 | $9.18 |
| Weekend_Flash_Sale | $1,890 | $8.44 |
Send X (formerly Twitter) data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
- SOC 2 Type II
- Certified Security
- HIPAA
- Health Data Privacy
- GDPR
- EU Data Protection
- CCPA
- CA Privacy Standard
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with X (formerly Twitter) as one of 1,400+ data sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,400+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What X metrics does Improvado extract?
How often does X data refresh in Improvado?
Can I connect multiple X accounts to Improvado?
Does the X integration work with X Analytics API changes?
What destinations support X data from Improvado?
Can I get X data at the tweet level or just aggregated metrics?
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Put an AI agent on your X (formerly Twitter) today
Connect in minutes. Your agent starts reading, acting, and monitoring immediately.