AdRoll is a retargeting and prospecting platform for advertisers.
Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.
Google Campaign Manager (DoubleClick Campaign Manager or DCM before rebranding at July, 2018) is a web-based ad management system for advertisers and agencies. It provides a rich set of tools for managing your digital campaigns across websites and mobile. Campaign Manager implements DCM/DFA Reporting and Trafficking API allowing the user to:
Connecting Google Analytics to Improvado is simple and straightforward:
That’s it! Google Analytics is now connected and your data will flow into your visualization tool!