Google Campaign Manager integration with Improvado

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About AdRoll

AdRoll is a retargeting and prospecting platform for advertisers.

Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.

About Google Campaign Manager

Google Campaign Manager (DoubleClick Campaign Manager or DCM before rebranding at July, 2018) is a web-based ad management system for advertisers and agencies. It provides a rich set of tools for managing your digital campaigns across websites and mobile. Campaign Manager implements DCM/DFA Reporting and Trafficking API allowing the user to:

  • manage creatives and run ad campaigns via Trafficking
  • view performance data for ads trafficked through Campaign Manager via Reporting
  • check the overall behavior of your ad impressions on the Verification tab

Available Dimensions

Campaign
Campaign
Metrics
  • Active View: Eligible Impressions
  • Active View: Measurable Impressions
  • Clicks
  • Click-through Conversion Events + Cross-Environment
  • Client Cost
  • Impressions
  • Media Cost
  • Paid search cost
  • Planned Cost
  • Planned Impressions
  • Spent
  • Total Conversion Events + Cross-Environment
  • Total Conversions
  • Total Revenue
  • Viewable Impressions
  • View-through Conversion Events + Cross-Environment
Placement
Placement
Metrics
  • Placement
  • Eligible Impressions
  • Measurable Impressions
  • Viewable Impressions
  • Click Through Conversions
  • Click Through Revenue
  • Clicks
  • Impressions
  • Media Cost
  • Total Conversions
  • Total Conversions Revenue
  • Click Rate
  • View Through Conversions
  • View Through Revenue
  • Paid Search Transactions
Sites
Sites
Metrics
  • Eligible Impressions
  • Measurable Impressions
  • Viewable Impressions
  • Click Through Conversions
  • Click Through Revenue
  • Clicks
  • Impressions
  • Media Cost
  • Total Conversions
  • Total Conversions Revenue
  • Click Rate
  • View Through Conversions
  • View Through Revenue
  • Paid Search Transactions
Geo
Geo
Metrics
  • Country
  • Eligible Impressions
  • Measurable Impressions
  • Viewable Impressions
  • Click Through Conversions
  • Click Through Revenue
  • Clicks
  • Impressions
  • Media Cost
  • Total Conversions
  • Total Conversions Revenue
  • Click Rate
  • View Through Conversions
  • View Through Revenue
  • Paid Search Transactions
  • CTR
  • CPC
  • CPA
  • Conv Rate %
Creatives
Creatives
Metrics
  • Eligible Impressions
  • Measurable Impressions
  • Viewable Impressions
  • Click Through Conversions
  • Click Through Revenue
  • ‍Clicks
  • ‍Impressions
  • Media Cost
  • Total Conversions
  • Total Conversions Revenue
  • Click Rate
  • View Through Conversions
  • View Through Revenue

Connect Adwords in minutes

Connecting Google Analytics to Improvado is simple and straightforward:

  1. Step 1

  2. Step 2

  3. Step 3

  4. Step 4

  5. Step 5

That’s it! Google Analytics is now connected and your data will flow into your visualization tool!

Metrics

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Getting started is easy. Be up and running in minutes

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Your marketing data, simplified🤘
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