Google Campaign Manager integration with Improvado

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Google Campaign Manager integration with Improvado

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Google Campaign Manager integration with Improvado

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About Google Campaign Manager

Google Campaign Manager (DoubleClick Campaign Manager or DCM before rebranding at July, 2018) is a web-based ad management system for advertisers and agencies. It provides a rich set of tools for managing your digital campaigns across websites and mobile. Campaign Manager implements DCM/DFA Reporting and Trafficking API allowing the user to:

  • manage creatives and run ad campaigns via Trafficking
  • view performance data for ads trafficked through Campaign Manager via Reporting
  • check the overall behavior of your ad impressions on the Verification tab

Dimensions

Gender
Ad Group
Size
Age
Ad
Device
Gepgraphy
Campaign

Metrics

Placement
Time
Device
Conversions
Posts
Geography
Actions
Result Rate
Clicks
Views
Likes
Spend
Web
Plays
Video
Cost
Reach
Comments
Revenue
Age
Campaign
Ads
Shares
Reactions
Purchase
Mobile
Cost
Frequency
Gender
Relevance
Impressions

Available Dimensions

Campaign
Campaign
Metrics
  • Active View: Eligible Impressions
  • Active View: Measurable Impressions
  • Clicks
  • Click-through Conversion Events + Cross-Environment
  • Client Cost
  • Impressions
  • Media Cost
  • Paid search cost
  • Planned Cost
  • Planned Impressions
  • Spent
  • Total Conversion Events + Cross-Environment
  • Total Conversions
  • Total Revenue
  • Viewable Impressions
  • View-through Conversion Events + Cross-Environment
Placement
Placement
Metrics
  • Placement
  • Eligible Impressions
  • Measurable Impressions
  • Viewable Impressions
  • Click Through Conversions
  • Click Through Revenue
  • Clicks
  • Impressions
  • Media Cost
  • Total Conversions
  • Total Conversions Revenue
  • Click Rate
  • View Through Conversions
  • View Through Revenue
  • Paid Search Transactions
Sites
Sites
Metrics
  • Eligible Impressions
  • Measurable Impressions
  • Viewable Impressions
  • Click Through Conversions
  • Click Through Revenue
  • Clicks
  • Impressions
  • Media Cost
  • Total Conversions
  • Total Conversions Revenue
  • Click Rate
  • View Through Conversions
  • View Through Revenue
  • Paid Search Transactions
Geo
Geo
Metrics
  • Country
  • Eligible Impressions
  • Measurable Impressions
  • Viewable Impressions
  • Click Through Conversions
  • Click Through Revenue
  • Clicks
  • Impressions
  • Media Cost
  • Total Conversions
  • Total Conversions Revenue
  • Click Rate
  • View Through Conversions
  • View Through Revenue
  • Paid Search Transactions
  • CTR
  • CPC
  • CPA
  • Conv Rate %
Creatives
Creatives
Metrics
  • Eligible Impressions
  • Measurable Impressions
  • Viewable Impressions
  • Click Through Conversions
  • Click Through Revenue
  • ‍Clicks
  • ‍Impressions
  • Media Cost
  • Total Conversions
  • Total Conversions Revenue
  • Click Rate
  • View Through Conversions
  • View Through Revenue
No items found.

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