Google Campaign Manager (DoubleClick Campaign Manager or DCM before rebranding at July, 2018) is a web-based ad management system for advertisers and agencies. It provides a rich set of tools for managing your digital campaigns across websites and mobile. Campaign Manager implements DCM/DFA Reporting and Trafficking API allowing the user to:
- manage creatives and run ad campaigns via Trafficking
- view performance data for ads trafficked through Campaign Manager via Reporting
- check the overall behavior of your ad impressions on the Verification tab
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