Data warehouses
/
Microsoft SQL Server

Microsoft SQL Server Data Integration | Enterprise Ready

Extract tables, queries, and custom datasets from SQL Server databases. Push structured data to BigQuery, Snowflake, or your analytics stack.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Microsoft SQL Server integration

Improvado connects directly to your Microsoft SQL Server instances using secure API connections and database protocols. The platform extracts tables, views, and stored procedure results automatically based on your configuration. Data refreshes run on customizable schedules, from real-time to daily batches. No manual exports or CSV uploads required.

Microsoft SQL Server Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Microsoft SQL Server + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified data across all platforms

Improvado's Marketing Common Data Model (MCDM) standardizes SQL Server data alongside 500+ other sources. Column names, data types, and metrics align automatically across platforms. Your SQL Server customer data combines seamlessly with marketing channels, CRM records, and financial systems. Cross-platform analysis becomes possible without custom mapping.

Use Cases

What users ask their Microsoft SQL Server integration

Cross-channel
Combine SQL Server customer data with Facebook Ads and Google Analytics for complete journey view
12 hrs → 30 min
Budget optimization
Merge transactional data with ad spend to calculate true ROAS across all marketing channels
6 hrs → 20 min
Executive reporting
Create executive dashboards combining SQL Server sales data with marketing performance metrics
Manual → auto
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

How does Improvado connect to Microsoft SQL Server?
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Improvado connects via secure database protocols using encrypted connections. You provide connection strings, credentials, and specify which tables or views to extract. The platform supports both on-premises and cloud-hosted SQL Server instances.
Can I sync specific tables or the entire SQL Server database?
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You can choose specific tables, views, or stored procedures to sync. Improvado doesn't require full database access. You control exactly which data gets extracted and how often it refreshes.
What destinations work with SQL Server data from Improvado?
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SQL Server data can flow to Snowflake, BigQuery, Redshift, Azure Synapse, and other data warehouses. BI tools like Tableau, Power BI, and Looker also receive the transformed data directly.
Does Improvado transform SQL Server data automatically?
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Yes, Improvado applies data type conversions, column renaming, and schema normalization automatically. The Marketing Common Data Model ensures SQL Server data aligns with other business systems without manual mapping.
How often can SQL Server data refresh in Improvado?
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Refresh schedules range from real-time streaming to daily batches, depending on your needs. Most customers sync transactional data hourly and reference tables daily. Custom schedules are available for specific use cases.
What SQL Server versions does Improvado support?
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Improvado supports SQL Server 2012 and newer versions, including Azure SQL Database and Azure SQL Managed Instance. Both Windows and Linux deployments work with the platform's connectors.