Microsoft SQL Server Data Integration | Enterprise Ready

Connect SQL Server and let AI agents query customer records, transactions, and sales data alongside marketing performance metrics.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Microsoft SQL Server

What's the data freshness across our production SQL Server warehouses?

Across 12 active databases, average data freshness is 4.2 hours. Your customer_events table is lagging at 11.7 hours with 2.3M rows pending ingestion. The analytics_pipeline_daily needs attention.

Trigger a backfill for customer_events from the last 24 hours and alert me when freshness drops below 6 hours

Backfill initiated for customer_events — processing 2.3M rows. Freshness monitor configured with 6-hour threshold. You'll receive alerts via Slack when any table exceeds this SLA.

Trusted by data-driven teams

1,000+

Integrations

200+

Microsoft SQL Server Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Microsoft SQL Server integration

Improvado connects directly to your Microsoft SQL Server instances using secure API connections and database protocols. The platform extracts tables, views, and stored procedure results automatically based on your configuration. Data refreshes run on customizable schedules, from real-time to daily batches. No manual exports or CSV uploads required.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Microsoft SQL Server API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Microsoft SQL Server through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified data across all platforms

Improvado's Marketing Common Data Model (MCDM) standardizes SQL Server data alongside 500+ other sources. Column names, data types, and metrics align automatically across platforms. Your SQL Server customer data combines seamlessly with marketing channels, CRM records, and financial systems. Cross-platform analysis becomes possible without custom mapping.

SQL Server native connector · SQL auth/Windows auth · 15-min sync · incremental + full · JDBC driver

Schema Overview

Data objects and fields Improvado extracts from Microsoft SQL Server

Object	Fields
sys.tables	table_name schema_name create_date modify_date row_count
sys.columns	column_name data_type max_length is_nullable is_identity
sys.indexes	index_name type_desc is_unique is_primary_key fill_factor
sys.databases	database_name create_date compatibility_level recovery_model_desc state_desc
sys.dm_exec_sessions	session_id login_name host_name program_name login_time status

How it works

From connection to autonomous action in three steps

Connect

Authenticate once with SQL Server credentials or Azure AD. Improvado auto-discovers your schemas, tables, and relationships across 1000+ data sources, normalizing metadata instantly for the AI agent.

Ask

Ask about table row counts, ingestion volumes, pipeline status, data freshness lag, backfill progress, or query performance. The agent surfaces SQL Server metrics in seconds without writing SQL.

Act

The agent triggers backfills, pauses pipelines, schedules ingestion jobs, creates indexes, and updates table schemas in SQL Server. Every write operation is logged with timestamps, user attribution, and rollback capability.

Use Cases

What teams ask their AI agent about Microsoft SQL Server

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Combine SQL Server customer data with Facebook Ads and Google Analytics for complete journey view

Your AI agent analyzes Microsoft SQL Server data and delivers actionable insights — automatically, in seconds.

12 hrs → 30 min

Improvado Agent Cross-channel

Merge transactional data with ad spend to calculate true ROAS across all marketing channels

Your AI agent analyzes Microsoft SQL Server data and delivers actionable insights — automatically, in seconds.

6 hrs → 20 min

Improvado Agent Reporting

Create executive dashboards combining SQL Server sales data with marketing performance metrics

Your AI agent analyzes Microsoft SQL Server data and delivers actionable insights — automatically, in seconds.

Manual → auto

AI Agent Access

Your agent joins SQL Server tables with ad spend to calculate true ROAS

Read

Reads datasets, row counts, ingestion volumes, pipeline statuses, data freshness timestamps, backfill progress, table schemas, index usage stats, and query execution plans from your SQL Server warehouses.

Write

Writes backfill jobs, pipeline schedules, ingestion configurations, table indexes, schema modifications, data retention policies, and automated maintenance tasks directly to SQL Server with full audit trails.

Monitor

Monitors data freshness SLAs, pipeline failures, ingestion anomalies, schema drift, query performance degradation, storage capacity thresholds, and sends real-time alerts when thresholds are breached.

The AI agent queries tables, views, and stored procedures from your SQL Server database directly. It can match transaction records with marketing touchpoints to calculate actual return on ad spend across all channels. Ask it to identify high-value customer segments or correlate product purchases with specific campaign activities.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Microsoft SQL Server

You

Show ingestion volume by pipeline for the last 7 days

Pipeline Ingestion Stats

Pipeline	Rows Ingested	Avg Daily Volume
marketing_events_etl	18.4M	2.6M/day
sales_crm_sync	12.1M	1.7M/day
product_analytics_stream	9.8M	1.4M/day
customer_support_logs	6.3M	900K/day
financial_reporting_batch	4.2M	600K/day

5 pipelines · 50.8M total rows · 7.2M avg daily volume

You

Pause marketing_events_etl pipeline until Monday 9am

Pipeline Paused

Scheduled resume: Mon 9:00 AM PST

Destinations

Send Microsoft SQL Server data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Microsoft SQL Server as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

How does Improvado connect to Microsoft SQL Server?

Improvado connects via secure database protocols using encrypted connections. You provide connection strings, credentials, and specify which tables or views to extract. The platform supports both on-premises and cloud-hosted SQL Server instances.

Can I sync specific tables or the entire SQL Server database?

You can choose specific tables, views, or stored procedures to sync. Improvado doesn't require full database access. You control exactly which data gets extracted and how often it refreshes.

What destinations work with SQL Server data from Improvado?

SQL Server data can flow to Snowflake, BigQuery, Redshift, Azure Synapse, and other data warehouses. BI tools like Tableau, Power BI, and Looker also receive the transformed data directly.

Does Improvado transform SQL Server data automatically?

Yes, Improvado applies data type conversions, column renaming, and schema normalization automatically. The Marketing Common Data Model ensures SQL Server data aligns with other business systems without manual mapping.

How often can SQL Server data refresh in Improvado?

Refresh schedules range from real-time streaming to daily batches, depending on your needs. Most customers sync transactional data hourly and reference tables daily. Custom schedules are available for specific use cases.

What SQL Server versions does Improvado support?

Improvado supports SQL Server 2012 and newer versions, including Azure SQL Database and Azure SQL Managed Instance. Both Windows and Linux deployments work with the platform's connectors.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

Read story →

“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your Microsoft SQL Server today

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