MariaDB + Improvado: Database Analytics Automated

Connect MariaDB and let AI agents query campaign spend, conversion rates, and attribution data from 500+ marketing sources in your database.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to MariaDB

Show me our top 10 customers by lifetime value from the orders database, and flag any who haven't purchased in over 90 days.

Found 10 high-value customers totaling $847K LTV. Three accounts inactive for 90+ days: Midwest Distribution ($94K LTV, last order 127 days ago), Pacific Logistics ($78K LTV, 103 days), and Summit Retail ($71K LTV, 98 days). Average order frequency dropped 40% in Q4 for this segment.

Create a re-engagement campaign list for those three accounts and pull their contact records from the CRM table.

Exported 3 account records with primary contacts and purchase history. Ready to sync to your email platform. These accounts represent $243K in at-risk revenue based on historical 6-month repurchase patterns.

Trusted by data-driven teams

1,000+

Integrations

200+

MariaDB Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect marketing platforms to MariaDB

Improvado extracts data from Google Ads, Facebook, Salesforce, HubSpot, and 500+ other marketing platforms, then loads it directly into your MariaDB database. Our platform handles API connections, data transformation, and automated loading with optimized table structures. Data refreshes run on your schedule with proper indexing for fast query performance. Complex marketing datasets get structured for efficient storage and retrieval in MariaDB.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the MariaDB API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor MariaDB through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Optimized marketing data warehouse in MariaDB

Marketing data gets normalized through Improvado's Marketing Common Data Model before loading into MariaDB with optimized schemas. Cross-platform joins become fast and reliable when all your marketing data shares consistent structures and keys. MariaDB's performance capabilities work with properly indexed, normalized datasets rather than raw platform exports. Analytics teams can run complex queries across all marketing channels without performance bottlenecks.

MariaDB Connector/J 3.x · username/password · hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from MariaDB

Object	Fields
Table	table_name row_count data_length index_length auto_increment
Column	column_name data_type is_nullable column_key extra
Query	query_id query_text execution_time rows_examined rows_sent
Index	index_name table_name column_name cardinality index_type

How it works

From connection to autonomous action in three steps

Connect

Connect via standard MySQL protocol using host credentials, port, and database name. Supports SSL/TLS encryption and read-only or read-write access levels. Agent authenticates once and maintains persistent connection for query execution.

Ask

Ask questions like 'Which product SKUs have inventory below reorder threshold?' or 'Show me customer cohort retention rates by signup month' or 'What's the average order value trend over the past 6 months?'

Act

Agent executes SELECT queries to retrieve data, runs aggregate functions for analysis, exports result sets to CSV or JSON, and can execute UPDATE or INSERT statements to modify records when granted write permissions.

Use Cases

What teams ask their AI agent about MariaDB

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Build fast-performing marketing data warehouse using MariaDB's columnar storage

Your AI agent analyzes MariaDB data and delivers actionable insights — automatically, in seconds.

15 hrs → 1 hr

Improvado Agent Cross-channel

Run complex cross-channel attribution queries on unified marketing datasets

Your AI agent analyzes MariaDB data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Create real-time marketing dashboards with sub-second query response times

Your AI agent analyzes MariaDB data and delivers actionable insights — automatically, in seconds.

10 hrs → 30 min

AI Agent Access

Your agent doesn't just read MariaDB — it writes SQL and joins ad data

Read

Agent reads tables, views, and stored procedure results from your MariaDB instance. Pulls customer records, transaction history, inventory levels, product catalogs, user activity logs, and any structured data stored in relational tables. Executes JOIN operations across multiple tables for complex analysis.

Write

Agent writes new records to specified tables, updates existing rows based on conditions, archives historical data to separate schemas, and executes batch operations for bulk modifications. Can trigger stored procedures and manage transactional operations with rollback capability.

Monitor

Agent monitors table row counts for anomalies, tracks query execution times for performance degradation, watches for failed connection attempts, alerts on replication lag in clustered environments, and flags schema changes that affect dependent queries.

The AI agent queries Google Ads spend, Facebook conversions, and Salesforce pipeline data directly from your MariaDB tables. It writes SQL to calculate cross-channel attribution, compare campaign ROI, and identify budget allocation opportunities. The agent monitors table updates and alerts you when conversion rates drop or cost-per-acquisition spikes across channels.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · MariaDB

You

Show me product inventory turnover rates by warehouse location for Q4

Inventory Performance

Warehouse	Units Moved	Turnover Rate
Phoenix Distribution	47,293	8.2x
Atlanta Fulfillment	41,856	7.9x
Newark Central	38,127	6.4x
Dallas Regional	29,441	5.8x
Portland Hub	22,089	4.1x

5 warehouses · 178K units · avg 6.5x turnover

You

Archive all customer records with zero activity in the past 24 months to the cold_storage database

Archive 3,847 Inactive Records

24+ months dormant · 2.1GB freed

Destinations

Send MariaDB data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with MariaDB as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What marketing platforms can Improvado connect to MariaDB?

Improvado connects 500+ marketing and business platforms to MariaDB, including Google Ads, Facebook, Salesforce, HubSpot, Shopify, and all major analytics tools. Advertising platforms, CRM systems, email marketing tools, and e-commerce platforms are fully supported. Data flows automatically from these platforms into your MariaDB database.

How does Improvado optimize data loading for MariaDB?

Improvado creates optimized table schemas with proper indexing, partitioning, and data types for MariaDB. Our platform uses bulk loading techniques and manages connection pooling for efficient data insertion. Tables are structured to take advantage of MariaDB's performance features like columnar storage and parallel processing.

What data refresh options are available for MariaDB?

Data refreshes run hourly, daily, or in real-time based on your plan and source platform capabilities. Improvado manages incremental loading to minimize database impact and ensure fast refresh cycles. Most marketing data updates daily, but high-frequency platforms like social media can refresh hourly.

Does Improvado support MariaDB clustering and replication?

Yes, Improvado works with MariaDB Galera clusters, master-slave replication, and other high-availability configurations. Our platform can load data to primary nodes and respect your replication topology. Connection failover and load balancing are supported for enterprise MariaDB deployments.

Can I customize table schemas and data types in MariaDB?

Improvado provides flexible schema customization options for your MariaDB setup. You can modify table structures, data types, indexing strategies, and partitioning schemes to match your performance requirements. Our platform adapts to your existing database design rather than imposing rigid schemas.

How does Improvado handle MariaDB security and access control?

Improvado connects to MariaDB using encrypted connections and follows your existing security policies. Our platform works with your database user permissions, SSL certificates, and network access controls. We never modify your MariaDB security configuration—only load data according to your designated access levels.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

Read story →

“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your MariaDB today

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