Bing Ads Data Integration | Microsoft Advertising
Connect Microsoft Advertising to your data warehouse automatically. Improvado extracts campaign performance, keyword data, and conversion metrics from Bing Ads without manual exports.
Top performer: Brand campaigns at 8.1x ROAS.
Connect Bing Ads to your data warehouse
Improvado connects directly to Microsoft Advertising APIs to extract campaign performance, keyword metrics, ad group data, and conversion tracking. The integration pulls data automatically on your schedule, eliminating manual CSV downloads. Your Bing Ads data flows into BigQuery, Snowflake, Redshift, or other destinations within hours of setup. Historical data imports ensure complete campaign visibility from day one.
From connection to autonomous action in three steps
Connect
Authenticate Bing Ads (Microsoft Advertising) via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Bing Ads (Microsoft Advertising) performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Extract All Your Marketing Data from Bing Ads
Bing Ads is a pay-per-click (PPC) advertising platform used to display ads based on the keywords used in a user’s search query. For advertisers placing a large number of ads or developers building advertising tools, the Bing Ads API provides a programmatic interface to Bing Ads.
There are two types of data you’ll need to send to Bing Ads: page views and events.
Page views are straightforward: add the Javascript library to your site’s header and the script will know when visitors view specific pages.
- Allows marketers to track segmented audiences grouped by location, device, or event constraints.
- Can retarget ads to customers after they complete an action like leaving a shopping cart or viewing a product without purchasing.
- Supports imported pay-per-click ad campaigns from third-party platforms like Google AdWords.
- Places cross-device product ads in front of Bing, Yahoo, and MSN customers.
Our Bing Ads connector is a marketing API integration that will connect your Bing Ads account to your preferred marketing tools. This will enable you to automate the process of importing your Bing Ads data into your CRM, marketing automation, web analytics, and other tools that you use for advertising, marketing, and sales.
For example, the Bing Ads connector can pull your account's keyword performance and displays ad performance data into a single, easy-to-use platform. With our Bing Ads connector, you can start using Bing Ads data to make better-informed decisions more quickly.
Unified Microsoft Advertising data analysis
Improvado normalizes Bing Ads data through the Marketing Common Data Model (MCDM) for consistent analysis across platforms. Campaign metrics, cost data, and conversion events align with Google Ads, Facebook, and other channels automatically. Cross-platform attribution becomes possible when Microsoft Advertising data shares common dimensions and metrics. Compare Bing Ads performance against other paid channels without data preparation.
What teams ask their AI agent about Bing Ads (Microsoft Advertising)
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Bing Ads and Google Ads performance by keyword, audience, and geography in one dashboard
Your AI agent analyzes Bing Ads (Microsoft Advertising) data and delivers actionable insights — automatically, in seconds.
Optimize Microsoft Advertising budgets using cross-channel conversion and LTV data
Your AI agent analyzes Bing Ads (Microsoft Advertising) data and delivers actionable insights — automatically, in seconds.
Create executive reports combining Bing Ads spend with revenue from CRM and analytics
Your AI agent analyzes Bing Ads (Microsoft Advertising) data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Bing Ads (Microsoft Advertising) — it acts on it
Read
Pull metrics, dimensions, and trends from Bing Ads (Microsoft Advertising) — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Bing Ads (Microsoft Advertising) through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Bing Ads (Microsoft Advertising) data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Bing Ads (Microsoft Advertising) as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Bing Ads (Microsoft Advertising) today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.