Data sources
/
Bing Ads (Microsoft Advertising)

Bing Ads Data Integration | Microsoft Advertising

Connect Microsoft Advertising to your data warehouse automatically. Improvado extracts campaign performance, keyword data, and conversion metrics from Bing Ads without manual exports.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Bing Ads to your data warehouse

Improvado connects directly to Microsoft Advertising APIs to extract campaign performance, keyword metrics, ad group data, and conversion tracking. The integration pulls data automatically on your schedule, eliminating manual CSV downloads. Your Bing Ads data flows into BigQuery, Snowflake, Redshift, or other destinations within hours of setup. Historical data imports ensure complete campaign visibility from day one.

Bing Ads (Microsoft Advertising) Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Bing Ads (Microsoft Advertising) + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified Microsoft Advertising data analysis

Improvado normalizes Bing Ads data through the Marketing Common Data Model (MCDM) for consistent analysis across platforms. Campaign metrics, cost data, and conversion events align with Google Ads, Facebook, and other channels automatically. Cross-platform attribution becomes possible when Microsoft Advertising data shares common dimensions and metrics. Compare Bing Ads performance against other paid channels without data preparation.

Use Cases

What users ask their Bing Ads (Microsoft Advertising) integration

Cross-channel
Compare Bing Ads and Google Ads performance by keyword, audience, and geography in one dashboard
6 hrs → 10 min
Budget optimization
Optimize Microsoft Advertising budgets using cross-channel conversion and LTV data
Manual → auto
Executive reporting
Create executive reports combining Bing Ads spend with revenue from CRM and analytics
4 hrs → 20 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

No items found.
No items found.

You can analyze data from 500+ data sources

No items found.
G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Bing Ads data does Improvado extract?
+
Improvado extracts campaign performance, ad group metrics, keyword data, conversion tracking, audience insights, and cost information. The integration includes impression share, quality scores, and demographic breakdowns. Historical data goes back to your account's creation date.
How often does Bing Ads data refresh in my warehouse?
+
Data refreshes every 3 hours by default, with options for hourly or daily updates. You can customize refresh schedules based on reporting needs and data warehouse costs. Real-time data appears within 15 minutes of campaign changes.
Can I combine Bing Ads data with Google Ads in reports?
+
Yes, Improvado's Marketing Common Data Model normalizes both platforms for unified analysis. Campaign metrics, keywords, and conversion data align automatically across Microsoft Advertising and Google Ads. Cross-platform reporting requires no additional data preparation.
Does the integration work with Microsoft Advertising Editor?
+
The integration pulls data directly from Microsoft Advertising APIs, capturing all campaign changes regardless of creation method. Changes made in Advertising Editor, web interface, or automated rules appear in your data warehouse. Bulk edits and campaign structure changes sync automatically.
What destinations work with Bing Ads data?
+
Improvado sends Microsoft Advertising data to BigQuery, Snowflake, Redshift, Azure Synapse, and other warehouses. Visualization tools like Tableau, Power BI, and Looker connect directly to transformed data. The integration supports both cloud and on-premise destinations.
How does Improvado handle Bing Ads conversion tracking?
+
Conversion data includes goal completions, revenue values, and conversion paths from Microsoft Advertising. The integration maps conversion actions to standardized event names for cross-platform analysis. Offline conversion imports from CRM systems enhance attribution reporting.