Load Bing Ads data to your visualization tool

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About AdRoll

AdRoll is a retargeting and prospecting platform for advertisers.

Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.

Available in the Improvado.io platform UI

Bing Ads is a pay-per-click (PPC) advertising platform used to display ads based on the keywords used in a user’s search query. For advertisers placing a large number of ads or developers building advertising tools, the Bing Ads API provides a programmatic interface to Bing Ads. 

There are two types of data you’ll need to send to Bing Ads: page views and events.

Page views are straightforward: add the Javascript library to your site’s header and the script will know when visitors view specific pages.

  • Allows marketers to track segmented audiences grouped by location, device, or event constraints.
  • Can retarget ads to customers after they complete an action like leaving a shopping cart or viewing a product without purchasing.
  • Supports imported pay-per-click ad campaigns from third-party platforms like Google AdWords.
  • Places cross-device product ads in front of Bing, Yahoo, and MSN customers.

Available Dimensions

Campaign
Campaign
Metrics
  • Assists
  • AvgPosition
  • ClickCalls
  • Clicks
  • Сlient cost
  • Conversions
  • Impress
  • LowQualityClicks
  • LowQualityConversions
  • ManualCalls
  • PhoneCalls
  • Revenue
  • Spent
  • SumPosition
  • TotalVisits
Geo
Geo
Metrics
  • Clicks
  • Imps
  • Cost
  • Conv
  • AvgPosition
  • AccountNumber
Ads
Ads
Metrics
  • Clicks
  • Imps
  • Cost
  • Conv
  • AvgPosition
  • DisplayUrl
  • AdDescription
  • AccountNumber
Adsets
Adsets
Metrics
  • Clicks
  • Imps
  • Cost
  • Conv
  • Revenue
  • AvgPosition
  • Views
  • Purchase
  • AverageCpc
Keyword
Keyword
Metrics
  • Clicks
  • Imps
  • Cost
  • Conv
  • AvgPosition
  • AverageCpc
  • ConversionRate
  • DestinationUrl
  • AdDistribution
  • CurrentMaxCpc
  • QualityScore
Search Query
Search Query
Metrics
  • Clicks
  • Imps
  • Cost
  • Conv
  • Revenue
  • AvgPosition
  • Campaign Type

Connect Adwords in minutes

Connecting Google Analytics to Improvado is simple and straightforward:

  1. Step 1

  2. Step 2

  3. Step 3

  4. Step 4

  5. Step 5

That’s it! Google Analytics is now connected and your data will flow into your visualization tool!

Metrics

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Resources

Getting started is easy. Be up and running in minutes

Your marketing data, simplified🤘
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