Bing Ads is a pay-per-click (PPC) advertising platform used to display ads based on the keywords used in a user’s search query. For advertisers placing a large number of ads or developers building advertising tools, the Bing Ads API provides a programmatic interface to Bing Ads.
There are two types of data you’ll need to send to Bing Ads: page views and events.
Page views are straightforward: add the Javascript library to your site’s header and the script will know when visitors view specific pages.