Bing Ads is a pay-per-click (PPC) advertising platform used to display ads based on the keywords used in a user’s search query. For advertisers placing a large number of ads or developers building advertising tools, the Bing Ads API provides a programmatic interface to Bing Ads. 

There are two types of data you’ll need to send to Bing Ads: page views and events.

Page views are straightforward: add the Javascript library to your site’s header and the script will know when visitors view specific pages.

• Allows marketers to track segmented audiences grouped by location, device, or event constraints.
• Can retarget ads to customers after they complete an action like leaving a shopping cart or viewing a product without purchasing.
• Supports imported pay-per-click ad campaigns from third-party platforms like Google AdWords.
• Places cross-device product ads in front of Bing, Yahoo, and MSN customers.