Bing Ads is a pay-per-click (PPC) advertising platform used to display ads based on the keywords used in a user’s search query. For advertisers placing a large number of ads or developers building advertising tools, the Bing Ads API provides a programmatic interface to Bing Ads. 

There are two types of data you’ll need to send to Bing Ads: page views and events.

Page views are straightforward: add the Javascript library to your site’s header and the script will know when visitors view specific pages.

• Allows marketers to track segmented audiences grouped by location, device, or event constraints.
• Can retarget ads to customers after they complete an action like leaving a shopping cart or viewing a product without purchasing.
• Supports imported pay-per-click ad campaigns from third-party platforms like Google AdWords.
• Places cross-device product ads in front of Bing, Yahoo, and MSN customers.

Our Bing Ads connector is a marketing API integration that will connect your Bing Ads account to your preferred marketing tools. This will enable you to automate the process of importing your Bing Ads data into your CRM, marketing automation, web analytics, and other tools that you use for advertising, marketing, and sales.
For example, the Bing Ads connector can pull your account's keyword performance and displays ad performance data into a single, easy-to-use platform. With our Bing Ads connector, you can start using Bing Ads data to make better-informed decisions more quickly.

Bing Ads is one of the most efficient ways to advertise online. Through precise targeting, users are able to drive online sales, promote products and enhance brand awareness. By connecting Bing Ads to Improvado, marketers are now able to monitor their campaign performance and gain valuable insights at the deepest level.

• Go beyond the Bing Ads dashboards and ask any question you want about your advertising data.
• Calculate your total spend across all of your campaigns.
• Analyze how each of your campaigns have performed based on any parameter.
• Combine data from your website, mobile app or servers with your Bing Ads data to analyze multi-step conversion paths.

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With Improvado you can ETL your data in your data warehouse or BI in minutes.
Improvado does not require any technical skills to operate. You can sync your data over with just a few clicks.

• 200+ Connectors to empower your marketing team;
• Upload analysis-ready data directly to your data warehouses ETL;
• Visualize marketing reports using your favorite BI (business intelligence) tools.
• Our support team is always available to help you along the way. We also have helpful tutorials and templates to assist you.

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