When your agency handles seven-figure marketing budgets for global brands like ImmoScout24, Tier, and Fastic, every optimization delay directly impacts client ROI. For Admiral Media, the gap between data collection and actionable insights was costing them strategic opportunities.
Their journey from week-long reporting cycles to real-time campaign intelligence reveals how the right analytics infrastructure can transform both agency operations and client results.
Marketing reports could take a week to prepare
Admiral Media operates in a highly competitive digital marketing landscape where immediate access to performance data directly impacts campaign success. At that time, the agency managed global multi-product campaigns across numerous platforms, including TikTok, META, Google, Apple Search Ads, LinkedIn, and various programmatic platforms. This complex ecosystem generated overwhelming amounts of performance data that required meticulous processing.
The manual reporting process was so labor-intensive that comprehensive marketing reports took up to a week to produce. As the agency continued winning new clients and industry awards, this workflow became unsustainable.
Building a centralized analytics system
After evaluating available options, Admiral Media chose Improvado to transform its analytics workflow by focusing on three core capabilities:
- Data consolidation - Integrating diverse marketing data sources into one platform
- Automated reporting - Eliminating manual collection and processing tasks
- Real-time insights - Enabling immediate access to campaign metrics
Reclaiming 40 hours every week for strategic work
The implementation delivered immediate, measurable results. By analyzing hours previously spent on marketing reports, the team documented weekly time savings of 35-40 hours—time they redirected toward optimization and strategy.
With reporting time drastically reduced, the marketing team accelerated their experimentation pace. They shifted from data processing to data-driven insights, enabling faster testing and refinement of campaign approaches.
“Since adopting Improvado's ETL solution, there's been a monumental shift in how we handle our data analytics at Admiral Media. We've transitioned from labor-intensive manual processes to streamlined, automated reporting, saving time and increasing accuracy.”
Building trust through data transparency
The transformation extended beyond time savings. Marketing performance became genuinely transparent across the organization and to clients, eliminating doubts about reported figures and enhancing decision-making capabilities.
With deeper metrics granularity and faster response times, Admiral Media now allocates budgets with precision across campaigns and platforms. This data-driven approach delivers better ROI for clients while allowing the team to focus on growth strategies rather than data aggregation.
“It's like we've been given a new lens through which to view our performance data–-the level of insight and efficiency we now have is truly transformative. Improvado hasn't just changed how we work; it has empowered us to drive greater success in our marketing efforts.”
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