Food & Beverages - Marketing analytics ETL platform for the food and beverage industry

Feel the power of marketing data

Gather comprehensive insights on your marketing performance from 500+ data sources. With ad creatives, organic traffic, and paid search ads data in one place, you can clearly see what campaigns generate more leads. Get to know your customers’ tastes and preferences with enhanced insights.

A HIPAA-compliant data stack

If your data includes protected health information (PHI) subject to Health Insurance
Portability and Accountability Act (HIPAA) regulations, Improvado has you covered.

HIPPA

Health Insurance Portability
and Accountability Act

1

Know what drives customers

Streamline and organize your marketing data to get a granular view of your marketing efforts. Hundreds of metrics give you a full overview of the customer journey and the most effective touchpoints within your company.

2

Grow and stay agile

Because of legacy code issues, companies waste too much resources on developing additional software modules for current systems. Improvado takes over the technical aspects of integration, so you don’t have to bother with software development.

3

Simplify marketing reporting

Automatically aggregate and get marketing reports on KPI, ROMI, CPI, CPC, and other metrics in a matter of minutes. Focus on analysis and decision-making instead of manual reporting.

Connect any marketing platforms in minutes

Over 200 connectors empower your marketing team to use their favorite tools to map data, build and visualize custom reports and more.

Explore the full catalog

Take full control of your marketing data

Understand how marketing channels drive your sales

Track your leads and conversions, calculate ROI and ROMI, create attribution models, and modify marketing campaigns based on the gathered data.

Stay on top of trends

By knowing where your customers come from and what products interest them, you can more precisely target new audiences and set up effective marketing campaigns.

Make correct decisions faster

With our ETL system, every marketing specialist becomes a one-man army. They no longer have to wait for the sales team to share data about opportunities and waste time while developers compile new SQL queries. Analysts get instant access to organized data and mitigate the risk of making wrong decisions.

Automated data normalization via Marketing Common Data Model

MCDM — your fast lane
to enterprise-grade marketing analytics

Marketing Common Data Model (MCDM) allows you to:

Get up and running with omnichannel analytics in days.

Add more channels to the analysis in a few clicks.

Get a holistic perspective into your performance with a pre-built dashboard in Data Studio.

Start asking your analysts more complex questions to get deeper insights.

Book a Demo

Improvado optimizes data for enterprises across all industries

Illy's Management Team Finally Gets the Answers They Need

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Improvado Helps ASUS Take Full Control Of Their Global Marketing Data

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Enhance your vision with detailed marketing dashboards

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Scott H

President

Read the case study

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Improvado does a great job of allowing for the flexibility of variable

Read the case study

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Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms