For retailers & CPG

One place to see
what’s driving sales

Marketing data is scattered across channels, platforms, and agencies alike. Each claims the same sale. None tells the whole story. Equip your team with unified insights, so every decision is faster and backed by data you can trust.

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Proven outcomes for Retail & CPG teams

See what happens when data finally works the way your business needs it to.

Integrate

The data pipeline behind high-performing retail marketing

Connect your marketing data

Connect everything from Amazon Ads to your POS system in one place.

Harmonize cross-channel metrics

Automatically align naming, structure, and formats across different channels.

Enforce marketing guidelines

Track campaign compliance and data consistency with pre-defined rules and alerts.

Automate marketing
reporting

Get faster insights at all levels, from regional sales trends to SKU level performance.

Customer story

Challenge

A UK-based fitness apparel and accessories brand struggled with scattered data across paid and organic channels, limiting their ability to adjust campaigns effectively and scale insights.

Results

60 hours/week

saved by automating reporting workflows

Unified paid & organic data

across TikTok, Facebook, Spotify, and more

Solution

Centralize, normalize, and automate multi-channel marketing data across their warehouse and BI stack.

Having similar goals?

Read the full story →

Stop losing revenue to data blind spots

The right data setup turns shopper insights into action and every campaign into measurable impact.

Get a demo

Without Improvado

Marketing, sales, and retail media data scattered across tools

Analysts stitching together reports

Inconsistent naming, metrics, and reporting logic

Limited visibility into product performance by region or channel

Delays in identifying underperforming campaigns

With Improvado

One place to see your data from retail media, sales, and marketing

Automated reporting processes

Standardized metrics and taxonomies across platforms

Insights by SKU, brand, region, device, and beyond—ready when you are

Real-time alerts and insights instantly available on demand

Dashboards that answer your team’s most important questions

Here’s how it might look for your team daily once everything’s in place.

Dashboard

Cross-channel analytics

Why top Retail & CPG teams choose Improvado

Custom data source connectors

Use 500+ integrations available out of the box — and we'll build what's missing.

Unlimited number of accounts

Manage hundreds of ad accounts without scaling complexity or cost.

250+ pre-built data governance rules

Apply existing rules based on industry best practices or add your own in minutes.

Marketing analytics AI agent, available 24/7

Ask complex questions, get instant answers — without waiting on analysts or writing long SQL queries. 

Today, we can finally build any report we want in minutes due to the vast number of data connectors and rich granularity provided by Improvado.

Jeff Lee

Head of Social, Media Buy, Influencer & Marketing Data at ASUS

Track what matters. Optimize what works. All from one platform

You're all set and your spot Is reserved!

We’ve received your request, and our team will personally reach out to schedule your call.

Please use your work email address

One place to see
what’s driving sales

Proven outcomes for Retail & CPG teams

Faster time-to-market

Data accuracy

Saved weekly