Marketing ETL Platform

Automate Your
Marketing Data

Connect marketing APIs into any
visualization tool without developers ūü§ė

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Connect any marketing platforms in minutes

Over 150 integrations empower your marketing team to use their favorite
tools to map data, build and visualize custom reports and more.



Visualize data using your favorite tools

Visualize data in the Improvado dashboard or any BI tool such as Tableau,
Looker, Google Data Studio, Excel, Google spreadsheet.

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Skip SQL, map and transform data
with just a few clicks

Get raw data or mapped data

Specify whether you want to receive raw or mapped data based on your business needs.

Compare cross-channel metrics

Once aggregated, side-by-side comparisons of important cross-channel metrics can be used to address some of your biggest business decisions.

Change attribution models

Set your rules and define how credit for sales and conversions is assigned to touchpoints in conversion paths.

Map Google Analytics data
with advertising data

Google Analytics provides APIs to collect, configure, and report on user-interactions with your online content.

How Improvado works

Connect data sources

Connect and manage all your marketing data sources in one platform in the cloud or on-premise. Improvado provides a set of connectors to more than 100 types of data sources and makes them connected in a few clicks.

Data warehouse

Connect multiple data sources and make them look like a single virtual database. You can use improvado.io data warehouse built on PostgreSQL or connect your own data warehouse.


Improvado.io offer approach with data consolidation on the fly. Combine, map and normalise data to produce a comprehensive data set for your marketing activities.

Visualization platforms

You can use it directly with your favourite Business Intelligence Tools, ingest it to econometric models, populate the enterprise data warehouse, manage your processes, or use it together with improvado.io mapping tool.

Free Guide

How to become a marketing analytics master

A tactical guide for marketing & analytics leaders


Getting started is easy. Be up and running in minutes

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Your marketing data, simplifiedūü§ė

Contact our sales team

Companies like Havas, Dialect are starting with Improvado.io automated marketing data pipeline to empower their teams to be data-driven every day. Let us show you what Improvado.io can do for you.
We'll be in touch or you can go ahead and schedule a call now with us.
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