Effortless Ecommerce Marketing Analytics

Gain clarity into the customer journey for both online and brick-and-mortar.

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Unify all your marketing and order data within your favorite BI or visualization tool

Understand the full path — across devices, across media, to your stores — so you can see which channels are creating value.


Improvado will automatically collect and unify data from all your sources, across all channels, and produce analysis-ready datasets. Everything is stored in a data warehouse fully managed by our team. You don’t have to worry about a thing.


Combine advertising and revenue data into an ecommerce dashboard of your choice that paints a clearer picture of what really works. Now you can re-allocate your budget accordingly and maximize ROI.


Find out which channels are working, uncover actionable insights and scale your business.

Leverage data from your customer journey (abandoned shopping carts, returns, location beacons, shelf location) to optimize your e-commerce conversion funnel and diagnose where buyers are dropping out so you can win them back.

Connect any marketing platforms in minutes

Over 180 integrations empower your marketing team to use their favorite
tools to map data, build and visualize custom reports and more.

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How it works

Improvado is an ETL platform that extracts data from various data sources, transforms the data, and loads the results to a final destination.

We have over 180 integrations and counting and can build out new integrations upon request.

Improvado pulls sales and marketing data at many granular dimensions such as campaign level, geo level, ad level, keyword level, etc. With this approach, marketers can identify actionable insights based on their dataset.

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Get all your marketing data in one place

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