Optimize your marketing processes with new insights extracted from your advertising and sales data.
Unify all your marketing data to get a complete picture of the customer journey. Gather data across social media, CRM systems, websites, and email campaigns in a single storage. With normalized data a few clicks away you can identify the most revenue-generating channels.
Streamline and organize your marketing data to get a granular view of your marketing efforts. Hundreds of metrics give you a full overview of the customer journey and the most effective touchpoints on your platform.
Because of legacy code issues, companies often can’t afford to develop additional software modules for their current system. Improvado takes over the technical aspects of integration, so you don’t have to spend time and resources on software development.
Automatically aggregate your data and get marketing reports on KPI, ROMI, CPI, CPC, and other metrics in a matter of minutes. Focus on analysis and decision-making instead of manual reporting.
Over 200 connectors empower your marketing team to use their favorite tools to map data, build and visualize custom reports and more.
Understand how digital marketing influences your sales
Track your leads and conversions, calculate ROI and ROMI, create attribution models, and modify marketing campaigns based on the gathered data.
Stay on top of trends
With information about the marketing channels your customers are coming from and in-depth insights into the products they buy, you’ll know exactly where to find your audience and what their primary needs are.
Make right decisions faster
With our ETL system, every marketing specialist becomes a one-man army. They no longer have to wait for the sales team to share data about opportunities and waste time while developers compile new SQL queries. Marketing analysts get instant access to organized data, mitigating the risk of making wrong decisions.
Marketing Common Data Model (MCDM) allows you to:
Improvado does a great job at allowing for the flexibility of variable output demands.
The entire team from start to finish has been great to work with and they address problems quickly and effectively.
Improvado does a great job of allowing for the flexibility of variable
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms