Amazon Advertising Data Integration — Scale & Optimize
Connect Amazon Advertising and let AI agents query campaign performance, keyword bids, and product ad data alongside other e-commerce channels.
Key Takeaways Connect Amazon Advertising in minutes
Improvado connects directly to Amazon Advertising APIs to extract campaign performance, keyword metrics, and product advertising data. The integration pulls data automatically on your chosen schedule, eliminating manual report downloads. Our pre-built connector handles API authentication, rate limiting, and data validation. Fresh advertising data flows into your warehouse every hour, day, or week based on your needs.
Unified advertising data across all platforms
Improvado normalizes Amazon Advertising data through our Marketing Common Data Model, creating consistent field names and structures across all your advertising platforms. Campaign data from Amazon DSP, Sponsored Products, and Sponsored Brands maps to the same schema as Google Ads, Facebook, and 500+ other sources. This standardization enables cross-platform analysis without custom data transformations. Compare ROAS, CPC, and conversion metrics across channels in a single dashboard.
Data objects and fields Improvado extracts from Amazon Advertising
| Object | Fields |
|---|---|
| Campaign | budget impressions clicks spend ACOS ROAS orders |
| Ad Group | bids impressions clicks spend conversions ACOS |
| Keyword | match_type bid impressions clicks spend conversions ACOS |
| Product Ad | impressions clicks spend ACOS units_sold attributed_sales |
| Sponsored Brand | impressions clicks spend video_complete_views brand_searches |
From connection to autonomous action in three steps
Connect
Connect your Amazon Advertising account through Amazon's Advertising API. Authorize Improvado with read and write permissions to access campaign data, metrics, and management capabilities across Sponsored Products, Sponsored Brands, and Sponsored Display.
Ask
Ask natural questions like 'Which ASINs have the highest conversion rate this month?' or 'Show me keyword performance for campaigns spending over $500 daily' or 'What's my average CPC trend for the last 90 days?'
Act
The agent adjusts bids on specific keywords, pauses underperforming ad groups, reallocates budgets between campaigns, updates negative keyword lists, and modifies targeting settings based on performance thresholds you define.
What teams ask their AI agent about Amazon Advertising
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Amazon ad performance against Google Ads and Facebook in unified dashboards
Your AI agent analyzes Amazon Advertising data and delivers actionable insights — automatically, in seconds.
Optimize Amazon campaign budgets using cross-channel attribution and ROAS data
Your AI agent analyzes Amazon Advertising data and delivers actionable insights — automatically, in seconds.
Generate executive reports combining Amazon advertising with sales and inventory data
Your AI agent analyzes Amazon Advertising data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Amazon Ads — it optimizes across marketplaces
Read
Pulls campaign performance metrics including impressions, clicks, spend, sales, ACOS, ROAS, conversion rates, keyword-level data, ASIN performance, search term reports, placement breakdowns, and attribution data across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
Write
Adjusts campaign budgets and bids, pauses or activates campaigns and ad groups, adds negative keywords, modifies targeting parameters, updates keyword match types, changes bid strategies, and reallocates spend across portfolios based on performance rules.
Monitor
Tracks ACOS thresholds, budget pacing against targets, keyword position changes, conversion rate fluctuations, inventory levels for advertised ASINs, competitor activity signals, and cost-per-acquisition trends to trigger automated optimizations or alerts.
The AI agent queries Amazon campaign metrics, keyword performance, and ACOS data, then compares them with Google Shopping and Facebook catalog campaigns. It can identify budget reallocation opportunities, calculate comparative ROAS across platforms, and answer "which products have lower acquisition costs on Amazon vs. Google Shopping?"
| Campaign | Spend | ACOS |
|---|---|---|
| Holiday Gift Sets | $18,240 | 12.4% |
| Best Sellers Bundle | $22,150 | 15.8% |
| Premium Collection | $14,890 | 16.2% |
| Winter Essentials | $19,320 | 21.7% |
| New Arrivals 2024 | $11,470 | 28.3% |
Send Amazon Advertising data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Amazon Advertising as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Which Amazon Advertising metrics can Improvado extract?
How often does Amazon Advertising data refresh in my warehouse?
Does the integration work with Amazon DSP and Amazon Attribution?
Can I combine Amazon Advertising data with my sales data?
What happens if Amazon changes their API or data structure?
How does Improvado handle Amazon Advertising data for multiple marketplaces?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Amazon Advertising today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.