Amazon Advertising Data Integration — Scale & Optimize

Connect Amazon Advertising and let AI agents query campaign performance, keyword bids, and product ad data alongside other e-commerce channels.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Amazon Advertising

Show me Amazon Advertising performance for the last 30 days across all campaigns.

Your total ad spend was $127,340 across 23 active campaigns. Overall ACOS is 18.2%, with $699,450 in attributed sales. Top performer: 'Holiday Gift Sets' campaign at 12.4% ACOS and 6.8x ROAS.

Pause any campaigns with ACOS above 25% and shift that budget to the top 3 performers.

Paused 4 campaigns with combined daily budget of $890. Redistributed to 'Holiday Gift Sets', 'Best Sellers Bundle', and 'Premium Collection' campaigns. New daily budgets set at $420, $310, and $160 respectively.

Trusted by data-driven teams

1,000+

Integrations

200+

Amazon Advertising Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Amazon Advertising in minutes

Improvado connects directly to Amazon Advertising APIs to extract campaign performance, keyword metrics, and product advertising data. The integration pulls data automatically on your chosen schedule, eliminating manual report downloads. Our pre-built connector handles API authentication, rate limiting, and data validation. Fresh advertising data flows into your warehouse every hour, day, or week based on your needs.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Amazon Advertising API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Amazon Advertising through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified advertising data across all platforms

Improvado normalizes Amazon Advertising data through our Marketing Common Data Model, creating consistent field names and structures across all your advertising platforms. Campaign data from Amazon DSP, Sponsored Products, and Sponsored Brands maps to the same schema as Google Ads, Facebook, and 500+ other sources. This standardization enables cross-platform analysis without custom data transformations. Compare ROAS, CPC, and conversion metrics across channels in a single dashboard.

Amazon Advertising API v3 · OAuth 2.0 · 3-hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Amazon Advertising

Object	Fields
Campaign	budget impressions clicks spend ACOS ROAS orders
Ad Group	bids impressions clicks spend conversions ACOS
Keyword	match_type bid impressions clicks spend conversions ACOS
Product Ad	impressions clicks spend ACOS units_sold attributed_sales
Sponsored Brand	impressions clicks spend video_complete_views brand_searches

How it works

From connection to autonomous action in three steps

Connect

Connect your Amazon Advertising account through Amazon's Advertising API. Authorize Improvado with read and write permissions to access campaign data, metrics, and management capabilities across Sponsored Products, Sponsored Brands, and Sponsored Display.

Ask

Ask natural questions like 'Which ASINs have the highest conversion rate this month?' or 'Show me keyword performance for campaigns spending over $500 daily' or 'What's my average CPC trend for the last 90 days?'

Act

The agent adjusts bids on specific keywords, pauses underperforming ad groups, reallocates budgets between campaigns, updates negative keyword lists, and modifies targeting settings based on performance thresholds you define.

Use Cases

What teams ask their AI agent about Amazon Advertising

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare Amazon ad performance against Google Ads and Facebook in unified dashboards

Your AI agent analyzes Amazon Advertising data and delivers actionable insights — automatically, in seconds.

6 hrs → 20 min

Improvado Agent Cross-channel

Optimize Amazon campaign budgets using cross-channel attribution and ROAS data

Your AI agent analyzes Amazon Advertising data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Generate executive reports combining Amazon advertising with sales and inventory data

Your AI agent analyzes Amazon Advertising data and delivers actionable insights — automatically, in seconds.

4 hrs → 15 min

AI Agent Access

Your agent doesn't just read Amazon Ads — it optimizes across marketplaces

Read

Pulls campaign performance metrics including impressions, clicks, spend, sales, ACOS, ROAS, conversion rates, keyword-level data, ASIN performance, search term reports, placement breakdowns, and attribution data across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.

Write

Adjusts campaign budgets and bids, pauses or activates campaigns and ad groups, adds negative keywords, modifies targeting parameters, updates keyword match types, changes bid strategies, and reallocates spend across portfolios based on performance rules.

Monitor

Tracks ACOS thresholds, budget pacing against targets, keyword position changes, conversion rate fluctuations, inventory levels for advertised ASINs, competitor activity signals, and cost-per-acquisition trends to trigger automated optimizations or alerts.

The AI agent queries Amazon campaign metrics, keyword performance, and ACOS data, then compares them with Google Shopping and Facebook catalog campaigns. It can identify budget reallocation opportunities, calculate comparative ROAS across platforms, and answer "which products have lower acquisition costs on Amazon vs. Google Shopping?"

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Amazon Advertising

You

Show me Amazon Advertising campaign performance for December

Campaign Performance

Campaign	Spend	ACOS
Holiday Gift Sets	$18,240	12.4%
Best Sellers Bundle	$22,150	15.8%
Premium Collection	$14,890	16.2%
Winter Essentials	$19,320	21.7%
New Arrivals 2024	$11,470	28.3%

5 campaigns · $86,070 spend · avg 18.9% ACOS

You

Increase daily budget by 30% for campaigns with ACOS under 17%

Budget increased for 3 campaigns

New daily budgets: $546, $403, $208

Destinations

Send Amazon Advertising data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Amazon Advertising as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

Which Amazon Advertising metrics can Improvado extract?

Improvado extracts 200+ Amazon Advertising metrics including impressions, clicks, spend, ACOS, conversion rate, and attributed sales. We pull data from Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns. Custom metrics and dimensions are also supported through our flexible data extraction.

How often does Amazon Advertising data refresh in my warehouse?

You can set data refresh intervals from every hour to monthly depending on your needs. Most clients choose daily refreshes for Amazon Advertising data since Amazon typically updates metrics with a 24-48 hour delay. Real-time data is available for some metrics like impressions and clicks.

Does the integration work with Amazon DSP and Amazon Attribution?

Yes, Improvado connects to Amazon DSP for programmatic advertising data and Amazon Attribution for cross-channel measurement. We extract campaign performance, audience insights, and attribution data from both platforms. This data integrates seamlessly with your other Amazon Advertising metrics.

Can I combine Amazon Advertising data with my sales data?

Absolutely. Improvado can connect to your e-commerce platform, CRM, or sales database alongside Amazon Advertising. Our data model includes product SKUs and order IDs that enable joining advertising spend with actual sales outcomes. This creates complete attribution reporting from ad click to final purchase.

What happens if Amazon changes their API or data structure?

Improvado monitors all API changes and updates our connectors automatically. When Amazon releases new metrics or modifies existing ones, we implement these changes without requiring action from your team. You'll receive notifications about new available data fields and any temporary service interruptions.

How does Improvado handle Amazon Advertising data for multiple marketplaces?

Our connector supports all Amazon marketplaces including US, UK, Germany, Japan, and others. Data from each marketplace appears with proper geographic and currency labeling in your warehouse. You can analyze performance across regions or focus on specific marketplaces through filtering.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your Amazon Advertising today

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