Connect Amazon Advertising and let AI agents query campaign performance, keyword bids, and product ad data alongside other e-commerce channels.
Trusted by data-driven teams
Improvado connects directly to Amazon Advertising APIs to extract campaign performance, keyword metrics, and product advertising data. The integration pulls data automatically on your chosen schedule, eliminating manual report downloads. Our pre-built connector handles API authentication, rate limiting, and data validation. Fresh advertising data flows into your warehouse every hour, day, or week based on your needs.
Improvado normalizes Amazon Advertising data through our Marketing Common Data Model, creating consistent field names and structures across all your advertising platforms. Campaign data from Amazon DSP, Sponsored Products, and Sponsored Brands maps to the same schema as Google Ads, Facebook, and 1,350+ other sources. This standardization enables cross-platform analysis without custom data transformations. Compare ROAS, CPC, and conversion metrics across channels in a single dashboard.
Data objects and fields Improvado extracts from Amazon Advertising
| Object | Fields |
|---|---|
| Campaign | budget impressions clicks spend ACOS ROAS orders |
| Ad Group | bids impressions clicks spend conversions ACOS |
| Keyword | match_type bid impressions clicks spend conversions ACOS |
| Product Ad | impressions clicks spend ACOS units_sold attributed_sales |
| Sponsored Brand | impressions clicks spend video_complete_views brand_searches |
Each question maps to a report Improvado pulls from Amazon Advertising, with the fields it uses.
This report shows what shoppers typed, with clicks, cost, purchases and sales by attribution window. Terms with cost and no purchases are the first to cut.
The same report carries ACOS and ROAS on 7-day and 14-day click windows, with the campaign name. Group the rows by campaign.
Brand Metrics reports awareness, consideration and new-to-brand rates by week or month. Each comes with the category median and top performers for comparison.
Reports and fields as listed in the Improvado platform on 3 October 2026. Search terms: up to 95 days of history. Brand Metrics: up to 104 weeks. Brand Metrics needs the advertising profile enrolled in Amazon Brand Metrics.
The AI agent queries Amazon campaign metrics, keyword performance, and ACOS data, then compares them with Google Shopping and Facebook catalog campaigns. It can identify budget reallocation opportunities, calculate comparative ROAS across platforms, and answer "which products have lower acquisition costs on Amazon vs. Google Shopping?"
Explore MCP →| Campaign | Spend | ACOS |
|---|---|---|
| Holiday Gift Sets | $18,240 | 12.4% |
| Best Sellers Bundle | $22,150 | 15.8% |
| Premium Collection | $14,890 | 16.2% |
| Winter Essentials | $19,320 | 21.7% |
| New Arrivals 2024 | $11,470 | 28.3% |
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Amazon Advertising as one of 1,350+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,350+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
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