Data sources
/
Shopify

Integrate Shopify — E-commerce Revenue Analytics

Shopify sales data, customer metrics, and product performance sync to BigQuery or Looker. E-commerce insights meet marketing attribution.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Shopify integration automatically

Improvado connects directly to Shopify's API to extract orders, customer data, product performance, and inventory metrics. The integration runs automatically on your preferred schedule—real-time, hourly, or daily updates. You get access to transaction details, customer lifetime value, product analytics, and refund data without manual exports. Data flows directly into your warehouse or BI platform with complete historical backfill available.

Shopify Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Shopify + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified e-commerce data across channels

Improvado's Marketing Common Data Model (MCDM) standardizes Shopify metrics with marketing platforms like Google Ads, Facebook, and email tools. Customer acquisition costs, revenue attribution, and conversion funnels align automatically across all touchpoints. This normalization connects marketing spend to actual sales outcomes in your Shopify store. Analyze which campaigns drive the highest customer lifetime value or track the complete customer journey from first click to repeat purchase.

Use Cases

What users ask their Shopify integration

Cross-channel
Connect Shopify sales to Google Ads and Facebook spend for true ROAS across all channels
5 hrs → 15 min
Budget optimization
Track customer lifetime value by acquisition channel to optimize marketing budget allocation
Manual → auto
Executive reporting
Generate executive dashboards combining Shopify revenue with marketing performance metrics
3 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Shopify data does Improvado extract?
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Improvado extracts orders, customers, products, inventory, refunds, and abandoned carts from Shopify. The integration also pulls discount usage, shipping data, and tax information. Customer data includes acquisition source, lifetime value, and purchase history for complete analysis.
How quickly does Shopify data sync to my warehouse?
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Shopify data syncs in real-time, hourly, or daily based on your needs. Most e-commerce teams choose hourly syncs for operational reporting and daily for executive dashboards. Historical data loads completely during initial setup, typically within 24 hours.
Can I connect Shopify sales to marketing campaign data?
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Yes, Improvado automatically connects Shopify revenue to marketing platforms like Google Ads, Facebook, and email tools. The Marketing Common Data Model aligns customer acquisition costs with actual sales outcomes. This enables true return on ad spend (ROAS) calculation across all marketing channels.
Does the integration work with Shopify Plus?
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Yes, Improvado supports both standard Shopify and Shopify Plus accounts. The integration accesses the same API endpoints and data sources regardless of your Shopify plan. Enterprise features like custom checkout data and advanced customer segmentation are fully supported.
What happens to my data if I change Shopify themes or apps?
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Improvado extracts core Shopify data that remains consistent regardless of theme or app changes. Order data, customer information, and product details continue flowing normally. If you install new apps that modify data structure, Improvado automatically adapts to maintain data continuity.
Can I analyze Shopify data alongside other e-commerce platforms?
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Yes, if you sell on multiple platforms, Improvado normalizes data from Shopify, Amazon, eBay, and other channels. Product performance, customer behavior, and sales metrics align automatically for unified analysis. Compare channel performance or track inventory across all selling platforms in one dashboard.